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Zillow “The Journey” 2021

Zillow “The Journey” (2021) is a Zillow commercial directed by Martin de Thurah for FIG, produced by Epoch Films. It won 15 awards, including D&AD 2022 Visual Effects: Compositing Yellow Pencil, One Show 2022 Gold Pencil — Moving Image Craft and AICP Post 2021 Best of Show.

A young girl and her imaginary monster friends embark on an epic journey to find a new home, symbolizing the emotional process of moving for a child.

Video: Zillow on YouTube

Shot by shot

  1. A young girl in a beanie and life vest carries a box towards a boat on a dock, where two large, furry creatures are waiting.© Zillow0:00
  2. A young girl in a life vest and a large, furry creature with a long snout are on a boat, transferring a cardboard box on a misty body of water.© Zillow0:05
  3. A small, isolated island with a house and trees on top is shrouded in mist, surrounded by dark, rippling water.© Zillow0:10
  4. A small boat with two people and a large, purple-haired creature navigates rough, dark waters under a stormy, grey sky with a distant island.© Zillow0:15
  5. A small boat with a red light on its mast struggles against massive, dark waves under a stormy, overcast sky in the open ocean.© Zillow0:20
  6. A young girl with a striped beanie and a fluffy coat walks away from the camera, carrying a red backpack with two eyes peeking out.© Zillow0:25
  7. A small child in a white hat and coat walks through a dark, misty field towards a large, red, monster-like creature under a cloudy sky.© Zillow0:36
  8. A furry, brown and black creature with a long snout looks up in a misty, dark forest, its head turning slightly.© Zillow0:41
  9. A surreal landscape features a glowing lamp and white staircase on a rocky cliff, with a bridge and waterfalls in the background.© Zillow0:47
  10. A young girl with long brown hair looks out of an open window of a white building covered in ivy, smiling.© Zillow1:13
  11. A young girl in pajamas stands by a window, holding a doll, as a man walks past in a room filled with moving boxes.© Zillow1:16
  12. A young girl with long dark hair, wearing pajamas, holds a purple stuffed animal while looking out a window with a blue bird toy on the sill.© Zillow1:19

Stills © Zillow. Made by FIG, Epoch Films and Martin de Thurah.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Imaginary friends help a child cope with the daunting journey of moving.

Tagline: “To move is to grow. Change Starts Here.”

imaginary friendschild's perspectiveepic journeypersonification of emotionsmagical realismcomfort in the familiar

The cut

Length
90 s
Shots
41
Average shot
2.2 s
Format
mixed

What creatives use Zillow “The Journey” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Zillow “The Journey”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A young girl in a beanie and life vest carries a box towards a boat on a dock, where two large, furry creatures are waiting.© ZillowA young girl in a life vest and a large, furry creature with a long snout are on a boat, transferring a cardboard box on a misty body of water.© ZillowA small, isolated island with a house and trees on top is shrouded in mist, surrounded by dark, rippling water.© ZillowA small boat with two people and a large, purple-haired creature navigates rough, dark waters under a stormy, grey sky with a distant island.© Zillow
    Frames from Zillow “The Journey”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Zillow “The Journey” in order, with its length, framing and what happens in it.

    A young girl in a beanie and life vest carries a box towards a boat on a dock, where two large, furry creatures are waiting.© ZillowA young girl in a life vest and a large, furry creature with a long snout are on a boat, transferring a cardboard box on a misty body of water.© ZillowA small, isolated island with a house and trees on top is shrouded in mist, surrounded by dark, rippling water.© ZillowA small boat with two people and a large, purple-haired creature navigates rough, dark waters under a stormy, grey sky with a distant island.© ZillowA small boat with a red light on its mast struggles against massive, dark waves under a stormy, overcast sky in the open ocean.© ZillowA young girl with a striped beanie and a fluffy coat walks away from the camera, carrying a red backpack with two eyes peeking out.© Zillow
    Length: 90 s · Shots: 41 · Average shot: 2.2 s · Format: mixed

  3. 03Ad ideas: every spot built on a child's perspective

    Before you present an idea, you need to know who has done it, and how.

    Zillow “The Journey” is built on a child's perspective. Search the library by idea to see every spot that uses it.

    WWF “Up in Smoke”© WWFWhisper “Keep Girls in School”© WhisperChildline “It Follows Me Around”© ChildlineEmbassy Suites Hotels “Austin”© Embassy Suites Hotels
    WWF · Whisper · Childline · Embassy Suites Hotels

More commercials by Martin de Thurah

More from FIG

  • Publix "Mark and Marc" (2026) commercial still© PublixPublix “Mark and Marc” 2026Dir. Miles Jay · FIG
  • Tropicana "Give Life Some Juice" (2026) commercial still© TropicanaTropicana “Give Life Some Juice” 2026Dir. Dorian & Daniel · FIG
  • Homesense "Pillows" (2026) commercial still© HomesenseHomesense “Pillows” 2026Dir. Olivia De Camps · FIG
  • Benjamin Moore "See The Love: Timeless" (2026) commercial still© Benjamin MooreBenjamin Moore “See The Love: Timeless” 2026Dir. Matthew Dillon Cohen · FIG
  • Naked "15 Minutes of Fame" (2024) commercial still© NakedNaked “15 Minutes of Fame” 2024Dir. Tom Kuntz · FIG
  • Children’s Hospital Colorado "Born Twice" (2023) commercial still© Children’s Hospital ColoradoChildren’s Hospital Colorado “Born Twice” 2023Dir. Christopher Hewitt · FIG

Award-winning finance & insurance commercials

  • Shield Insurance "After Shit Happened Service EP.1-5" (2026) commercial still© Shield InsuranceShield Insurance “After Shit Happened Service EP.1-5” 2026VML (VML Thailand / VML Bangkok)London International Awards Grand Prix 2026
  • Krungsri First Choice "What the Fast" (2024) commercial still© Krungsri First ChoiceKrungsri First Choice “What the Fast” 2024Dir. Wuthisak Anarnkaporn · Leo BurnettAdFest Grand Prix 2025
  • NRMA Insurance "Help is who we are" (2022) commercial still© NRMA InsuranceNRMA Insurance “Help is who we are” 2022Dir. Gary Freedman · The MonkeysEffie Awards Grand Prix 2022
  • John Lewis Financial Services "Tiny Dancer" (2015) commercial still© John Lewis Financial ServicesJohn Lewis Financial Services “Tiny Dancer” 2015Dir. Dougal Wilson · adam&eve\TBWALondon International Awards Grand Prix 2016
  • GEICO "Unskippable: Family" (2015) commercial still© GEICOGEICO “Unskippable: Family” 2015Dir. Terri Timely · The Martin AgencyCannes Lions Grand Prix 2015
  • Cash App "Timothée Chalamet for Cash App" (2026) commercial still© Cash AppCash App “Timothée Chalamet for Cash App” 2026Dir. Aidan ZamiriWebby Awards Winner 2026

Questions

Who directed the Zillow “The Journey” commercial?

Martin de Thurah directed it, produced by Epoch Films, for the agency FIG.

Which agency made Zillow “The Journey”?

FIG created it for Zillow (2021).

What awards did Zillow “The Journey” win?

15 awards, including D&AD 2022 Visual Effects: Compositing Yellow Pencil, D&AD 2022 Yellow Pencil — Visual Effects / Compositing, One Show 2022 Gold Pencil — Moving Image Craft and AICP Post 2021 Best of Show.

What is the tagline of Zillow “The Journey”?

“To move is to grow. Change Starts Here.”

Sources for the credits and awards

dandad.orgaicpawards.comoneclub.orgaicpawards.comawards.ciclopefestival.comclios.comshots