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commercial director

Paul Gay

Paul Gay is a commercial director. FrameThrower's visual library has 7 of their commercials (1998–2024), cut shot by shot, 4 of them award-winning. The work includes spots for Volkswagen, Volkswagen Group, Wickes and EastEnders, produced most often by Outsider and Outsider Editorial, for agencies including adam&eve\TBWA, Iris and Leo Burnett.

7
Commercials in our library
4
Award-winning
1998–2024
Active

01 · Featured

Paul Gay's most awarded commercial

Volkswagen “Lamp Post” (1998), still© VolkswagenVolkswagen “Lamp Post” (1998), frame 2© VolkswagenVolkswagen “Lamp Post” (1998), frame 3© VolkswagenVolkswagen “Lamp Post” (1998), frame 4© VolkswagenVolkswagen “Lamp Post” (1998), frame 5© VolkswagenVolkswagen “Lamp Post” (1998), frame 6© Volkswagen

British Arrows Gold 1998

Volkswagen “Lamp Post” 1998

Two men struggle to assemble a lamp post, revealing it's a Volkswagen Polo L advertisement, highlighting its surprisingly ordinary price.

Directed by Paul Gay · BMP DDB · Outsider

02 · Brands

Brands Paul Gay has made commercials for

Every brand in the library, by award-winning work.

  • Volkswagen1998–2024

    2 commercials · 1 award-winning

  • Volkswagen Group1998

    1 commercials · 1 award-winning

  • McDonald's2003

    1 commercials · 1 award-winning

  • Dulux2002

    1 commercials · 1 award-winning

  • Wickes2015

    1 commercials

  • EastEnders2015

    1 commercials

03 · Works with

Who Paul Gay works with

From the credits: the companies behind the spots, by number of spots.

Production companies Paul Gay works with

Agencies Paul Gay works with

04 · Awards

Paul Gay's awards

Award-winning commercials in the library, by their best award, and the company honours we could source.

  • 2

    D&AD

    .

  • 1

    London International Awards

    .

  • 1

    British Arrows

    .

Top award-winning spots

  • British Arrows Gold 1998Volkswagen “Lamp Post”
  • London International Awards Winner 2002McDonald's “Zoo”
  • D&AD Wood Pencil 2002Dulux “Fluff”
  • D&AD Wood Pencil 1998Volkswagen Group “Guard”

05 · Work

Commercials by Paul Gay

Our visual library has 7 Paul Gay commercials, cut shot by shot. Here: the latest, then the most awarded.

Per year · gold = award-winning

2015

Latest

Volkswagen “Lamp Post” (2024)© VolkswagenVolkswagen “Lamp Post” 2024
Wickes “The British Bodger” (2015)© WickesWickes “The British Bodger” 2015
EastEnders “The Week of Revelations” (2015)© EastEndersEastEnders “The Week of Revelations” 2015
McDonald's “Zoo” (2003)© McDonald'sMcDonald's “Zoo” 2003London International Awards Winner 2002
Dulux “Fluff” (2002)© DuluxDulux “Fluff” 2002D&AD Wood Pencil 2002

Most awarded

  • Volkswagen "Lamp Post" (1998) commercial still© VolkswagenVolkswagen “Lamp Post” 1998Dir. Paul Gay · BMP DDBBritish Arrows Gold 1998
  • McDonald's "Zoo" (2003) commercial still© McDonald'sMcDonald's “Zoo” 2003Dir. Paul Gay · Leo BurnettLondon International Awards Winner 2002
  • Dulux "Fluff" (2002) commercial still© DuluxDulux “Fluff” 2002Dir. Paul Gay · Abbott Mead Vickers BBDOD&AD Wood Pencil 2002
  • Volkswagen Group "Guard" (1998) commercial still© Volkswagen GroupVolkswagen Group “Guard” 1998Dir. Paul GayD&AD Wood Pencil 1998
  • Volkswagen "Lamp Post" (2024) commercial still© VolkswagenVolkswagen “Lamp Post” 2024Dir. Paul Gay · adam&eve\TBWA
  • Wickes "The British Bodger" (2015) commercial still© WickesWickes “The British Bodger” 2015Dir. Paul Gay · Iris
  • EastEnders "The Week of Revelations" (2015) commercial still© EastEndersEastEnders “The Week of Revelations” 2015Dir. Paul Gay

06 · For producers

What producers use Paul Gay's page for

  1. 01Shortlist directors for your triple bid

    You need three directors who can deliver this tone, and a reel is not a shortlist.

    Start from Paul Gay's work and find directors with a similar style, each with every spot, agency, production company and award.

    Daniel Lundh© FantaBen McManus© ESPNDADDY© SpecsaversMichelle Cassis© Ikea
    Similar to Paul Gay: Daniel Lundh, Ben McManus, DADDY

  2. 02Paul Gay's full body of work, with credits

    A reel shows the hits. You need every spot, and who made each one with them.

    All 7 commercials, searchable shot by shot, with the agency, production company and awards on every spot.

    Volkswagen “Lamp Post”© VolkswagenMcDonald's “Zoo”© McDonald'sDulux “Fluff”© DuluxVolkswagen Group “Guard”© Volkswagen Group
    7 commercials, 4 award-winning

07 · Questions

About Paul Gay

What commercials has Paul Gay directed?+

7 in the library, 1998–2024, including Volkswagen “Lamp Post”, McDonald's “Zoo”, Dulux “Fluff” and Volkswagen Group “Guard”.

Which production company does Paul Gay work with?+

Most often Outsider (4 spots), also Outsider Editorial, Ridley Scott Associates and Red Bee Media.

Which agencies has Paul Gay worked with?+

adam&eve\TBWA (1), Iris (1), Leo Burnett (1), BMP DDB (1) and AMV BBDO (1).

What awards has Paul Gay's work won?+

4 award-winning spots, including British Arrows Gold 1998 for Volkswagen “Lamp Post”, London International Awards Winner 2002 for McDonald's “Zoo” and D&AD Wood Pencil 2002 for Dulux “Fluff”.

Which directors have a similar style to Paul Gay?+

Daniel Lundh, Ben McManus, DADDY, Michelle Cassis and Ric Cantor, by the ideas, tone and categories of their work.

08 · Discover

Other directors with a similar style

Not connected to Paul Gay: matched by the ideas, tone and categories of their commercials.