Outsider

01 · Featured

Outsider's most awarded commercial

Cannes Lions Grand Prix 2014

Harvey Nichols “Sorry, I Spent It on Myself” 2014

People give cheap, mundane gifts to their loved ones for Christmas, having spent their money on luxury items for themselves from Harvey Nichols.

Directed by James Rouse · adam&eve\TBWA · Outsider

See the spot →Every shot in the library

02 · Directors

Notable directors at Outsider

Who made the work, and how much of it won awards. From the credits on every spot.

• © Harvey Nichols13 award-winningJames Rouse14 spots · Harvey Nichols “Sorry, I Spent It on Myself”
• © first direct7 award-winningDom & Nic11 spots · first direct “Little Frill”
• © Honda5 award-winningScott Lyon5 spots · Honda “Everything”
• © Volkswagen4 award-winningPaul Gay4 spots · Volkswagen “Lamp Post”
• © Kwik Fit3 award-winningHarold Einstein4 spots · Kwik Fit “Reasons to Drive Away Happy Every Time”
• © Vodafone2 award-winningDavid Lodge2 spots · Vodafone “Wedding”
• © Landsec1 award-winningChris Balmond2 spots · Landsec “Speechless”
• © Stroke AssociationAlex Dunning3 spots · Stroke Association “The Visit”
• © Old El PasoJ Marlow2 spots · Old El Paso “The Crunch Is Calling”
• © CheetosKristopher Belman1 spots · Cheetos “Museum Collector”
• © PepsiJonathan Marlow1 spots · Pepsi “Deliciously Confusing Not Real Ice Cream”
• © NetflixBLOK1 spots · Netflix “Doritos - Stranger Things”

03 · Clients

Outsider's clients

Every brand in the library, by award-winning work.

• Unilever2012–2018

  2 commercials · 2 award-winning

• Cadbury2018

  2 commercials · 2 award-winning

• Kwik Fit2025

  2 commercials · 2 award-winning

• Harvey Nichols2012–2014

  2 commercials · 2 award-winning

• Waitrose & Partners2019

  2 commercials · 2 award-winning

• Volkswagen1998–2015

  2 commercials · 2 award-winning

• first direct2014

  2 commercials · 2 award-winning

• Dulux2000–2002

  2 commercials · 2 award-winning

• The Guardian2016–2025

  2 commercials · 1 award-winning

• Volkswagen Group1998

  1 commercials · 1 award-winning

• Ikea2001

  1 commercials · 1 award-winning

• Vodafone2006

  1 commercials · 1 award-winning

Also: Hsbc, Argos, Maille Mustard, Marmite, Bbc, Skittles, Lurpak, Shelter, Landsec, M&S, Guardian, Sky Sports

04 · Works with

Who Outsider works with

From the credits: the companies behind the spots, by number of spots.

05 · Awards

Outsider's awards

Award-winning commercials in the library, by their best award, and the company honours we could source.

• 18

  British Arrows

  .

• 6

  Cannes Lions

  1 top prize

• 4

  D&AD

  .

• 3

  Epica

  .

• 2

  Creative Circle

  .

• 2

  Kinsale Sharks

  .

• 2

  The One Show

  .

• 2

  London International Awards

  .

06 · Work

Commercials by Outsider

Our visual library has 56 Outsider commercials, cut shot by shot. Here: the latest, then the most awarded; open the library for every one.

Latest

© Greater AngliaGreater Anglia “Drop The Robot” 2026

© Toyota EuropeToyota Europe “Toyota RAV4 - Imagine the Possibilities” 2026

© BournvilleBournville “Made to Be Enjoyed, Not Endured” 2026

© Old El PasoOld El Paso “The Crunch Is Calling” 2026

© PepsiPepsi “Deliciously Confusing Not Real Ice Cream” 2026

Most awarded

• © Harvey NicholsHarvey Nichols “Sorry, I Spent It on Myself” 2014Dir. James Rouse · adam&eve\TBWACannes Lions Grand Prix 2014
• © UnileverUnilever “Gene Project 90” 2018adam&eve\TBWACannes Lions Gold 2018
• © Kwik FitKwik Fit “Reasons to Drive Away Happy Every Time” 2025Dir. Harold Einstein · VCCPBritish Arrows Gold 2025
• © GuardianGuardian “Fun Run” 2016Dir. James Rouse · BBHBritish Arrows Gold 2016
• © first directfirst direct “Little Frill” 2014Dir. Dom & Nic · JWTBritish Arrows Gold 2014
• © HondaHonda “Everything” 2010Dir. Scott Lyon · Wieden+KennedyBritish Arrows Gold 2010
• © VolkswagenVolkswagen “Lamp Post” 1998Dir. Paul Gay · BMP DDBBritish Arrows Gold 1998
• © LurpakLurpak “Weave Your Magic” 2014Dir. Scott Lyon · Wieden+KennedyD&AD Graphite Pencil 2014
• © VodafoneVodafone “Wedding” 2006Dir. David Lodge · JWTCannes Lions Silver 2006
• © The GuardianThe Guardian “Fun Run” 2016Dir. James Rouse · BBHThe One Show Silver 2016
• © LandsecLandsec “Speechless” 2023Dir. Chris Balmond · SnapBritish Arrows Silver 2023
• © Arla FoodsArla Foods “Weave Your Magic” 2014Dir. Scott Lyon · Wieden+KennedyBritish Arrows Silver 2014
• © Harvey NicholsHarvey Nichols “What Walk of Shame” 2012Dir. James Rouse · adam&eve\TBWABritish Arrows Silver 2012
• © DuluxDulux “Snip” 2000Abbott Mead Vickers BBDOBritish Arrows Silver 2000
• © BbcBbc “BBC Christmas 2021” 2022Dir. James RouseCreative Circle Gold 2022
• © CadburyCadbury “Beach Huts” 2018Dir. James Rouse · VCCPKinsale Sharks Gold 2018
• © CadburyCadbury “Coast” 2018Dir. James Rouse · VCCPKinsale Sharks Gold 2018
• © McDonald'sMcDonald's “Zoo” 2003Dir. Paul Gay · Leo BurnettLondon International Awards Winner 2002
• © Sky SportsSky Sports “Time Traveller” 2016Dir. Scott Lyon · Brothers and SistersLondon International Awards Silver 2015
• © Maille MustardMaille Mustard “Memorable Guest” 2015Dir. James Rouse · adam&eve\TBWAEpica Silver 2015
• © AudiAudi “Power of Small” 2015Dir. Scott Lyon · BBHD&AD Wood Pencil 2015
• © First DirectFirst Direct “Platypus” 2014Dir. Dom & Nic · J. Walter ThompsonCreative Circle Silver 2014
• © UnileverUnilever “Set Free” 2012DLKW LoweCannes Lions Bronze 2012
• © HsbcHsbc “Training” 2010JWTCannes Lions Bronze 2010

07 · For producers

What producers use Outsider's page for

1. 01Who directs for Outsider

   Rosters change and websites go stale. You need who actually shot their spots.

   Every director behind Outsider's 56 commercials, with the agencies and awards.

   © Harvey Nichols© Unilever© Kwik Fit© Guardian

   James Rouse · Dom & Nic · Scott LyonOpen Outsider in the library →

2. 02Benchmark a production company

   Comparing companies means hunting through reels, trade press and award sites.

   Outsider's work by year, brand and award in one place, and the companies with a similar body of work.

   © Anthropic© Old Spice© Nextel© Vanish

   Similar: Biscuit Filmworks, MJZ, Hungry ManCompare in the library →

08 · Questions

About Outsider