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Audi “Power of Small” 2015

Audi “Power of Small” (2015) is an Audi commercial directed by Scott Lyon for BBH, produced by Outsider. It won one award: D&AD 2015 Wood Pencil — Film Advertising Crafts / Sound Design for Film Advertising.

This ad showcases the immense power and impact that small things can have, culminating in the reveal of the compact yet mighty Audi S1 with quattro.

Video: Audi France on YouTube

Shot by shot

  1. A close-up shot shows a small, sharp metal pin being released from a cylindrical object, rising upwards against a grey background.© Audi0:00
  2. A single, small, metallic ball rests on a reflective surface in a dark, minimalist setting, highlighted by a strong light source.© Audi0:05
  3. A close-up shot shows a fuse burning with sparks and smoke on a dark, textured surface, creating a dynamic visual.© Audi0:08
  4. A white balloon slowly descends onto a sharp nail, poised to pop, in a studio void.© Audi0:12
  5. A small, shiny, metallic object, possibly a ball bearing, spins rapidly on a reflective surface in a black and white, low-key setting.© Audi0:15
  6. A black and white, high-angle shot shows a small firework exploding, emitting sparks and smoke against a dark, textured background.© Audi0:16
  7. A black spider with long legs is seen in a low-angle, extreme closeup shot, walking across a dark, reflective surface.© Audi0:21
  8. A black and white shot of a drum cymbal with water droplets on it, vibrating and splashing water upwards in a studio.© Audi0:28
  9. A person in a dark suit and a yellow parachute is seen falling through the sky, with the sun shining brightly in the background.© Audi0:31
  10. A yellow Audi car drives across a surface of small black balls, which scatter as the car moves.© Audi0:34
  11. A yellow car's side and wheel are shown as small black spheres bounce off its lower body, creating a dynamic visual effect.© Audi0:36
  12. A yellow Audi car is seen from a low angle as small black beads bounce off its side and wheel, creating a dynamic visual.© Audi0:38

Stills © Audi. Made by BBH, Outsider and Scott Lyon.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Small things can have a big impact, just like the Audi S1.

Tagline: “The power of small. Vorsprung durch Technik.”

macro photographyslow motionvisual metaphorbuild-up and revealcontrast (small vs. big impact)

The cut

Length
45 s
Shots
37
Average shot
1.2 s

What creatives use Audi “Power of Small” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Audi “Power of Small”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A close-up shot shows a small, sharp metal pin being released from a cylindrical object, rising upwards against a grey background.© AudiA single, small, metallic ball rests on a reflective surface in a dark, minimalist setting, highlighted by a strong light source.© AudiA close-up shot shows a fuse burning with sparks and smoke on a dark, textured surface, creating a dynamic visual.© AudiA white balloon slowly descends onto a sharp nail, poised to pop, in a studio void.© Audi
    Frames from Audi “Power of Small”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Audi “Power of Small” in order, with its length, framing and what happens in it.

    A close-up shot shows a small, sharp metal pin being released from a cylindrical object, rising upwards against a grey background.© AudiA single, small, metallic ball rests on a reflective surface in a dark, minimalist setting, highlighted by a strong light source.© AudiA close-up shot shows a fuse burning with sparks and smoke on a dark, textured surface, creating a dynamic visual.© AudiA white balloon slowly descends onto a sharp nail, poised to pop, in a studio void.© AudiA small, shiny, metallic object, possibly a ball bearing, spins rapidly on a reflective surface in a black and white, low-key setting.© AudiA black and white, high-angle shot shows a small firework exploding, emitting sparks and smoke against a dark, textured background.© Audi
    Length: 45 s · Shots: 37 · Average shot: 1.2 s

  3. 03Ad ideas: every spot built on a macro photography

    Before you present an idea, you need to know who has done it, and how.

    Audi “Power of Small” is built on a macro photography. Search the library by idea to see every spot that uses it.

    Samsung “The Spider and the Window”© SamsungBelong “Second Life Phones”© BelongHornbach “Biodiversity starts in your garden”© HornbachM&S “Adventures in Imagination”© M&S
    Samsung · Belong · Hornbach · M&S

More commercials by Scott Lyon

More from BBH

Award-winning auto commercials

Questions

Who directed the Audi “Power of Small” commercial?

Scott Lyon directed it, produced by Outsider, for the agency BBH.

Which agency made Audi “Power of Small”?

BBH created it for Audi (2015).

What awards did Audi “Power of Small” win?

1 awards, including D&AD 2015 Wood Pencil — Film Advertising Crafts / Sound Design for Film Advertising.

What is the tagline of Audi “Power of Small”?

“The power of small. Vorsprung durch Technik.”

Sources for the credits and awards

dandad.orgLBB