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Sky Sports “Time Traveller” 2016

Sky Sports “Time Traveller” (2016) is a Sky Sports commercial directed by Scott Lyon for Brothers and Sisters, produced by Outsider. It won 3 awards, including LIA 2015 Silver — Production & Post-Production / Visual Effects and British Arrows 2016 Bronze — Tv And Radio Station Promotion.

Thierry Henry travels through time, witnessing iconic Premier League moments and declaring it the best league in the world.

Video: Brothers and Sisters on Vimeo

Shot by shot

  1. A wide shot of a football match in a stadium, with players in red and black and white jerseys on a green field, then a closeup of a male player in a red jersey celebrating a goal.© Sky Sports0:12
  2. A man in a maroon and white tracksuit leans over a "Carlsberg" sign, looking distraught, while another man in a dark coat looks on at a football match.© Sky Sports0:15
  3. A bald male soccer player in a red jersey stands on a field, looking around during a game in a stadium.© Sky Sports0:22
  4. A wide shot of a football match shows players in blue and black and white jerseys on a muddy green field, with a goal being scored.© Sky Sports0:23
  5. Three male soccer players in black and white striped jerseys celebrate a goal on a green field in a stadium at night.© Sky Sports0:26
  6. Roy Keane, wearing a black Manchester United jersey, argues with a referee in a green jersey in a stadium tunnel, while Thierry Henry watches from the side.© Sky Sports0:30
  7. A male football player in a red and white jersey celebrates a goal, shouting into a camera held very close to his face on a sunny day in a stadium.© Sky Sports0:36
  8. A bald man in a dark t-shirt holds a camera up close to his face, capturing a group of male soccer players in grey jerseys celebrating behind him on a sunny day in a stadium.© Sky Sports0:37
  9. A wide shot from behind the goal shows a soccer game in progress, with players in light blue and red uniforms on a green field, and a large crowd in the stands.© Sky Sports0:40
  10. A crowd of excited football fans, wearing light blue jerseys, cheer and raise their arms in a stadium.© Sky Sports0:42
  11. A diverse crowd of football fans, including Thierry Henry, react with a mix of joy, shock, and disbelief at a stadium.© Sky Sports0:44
  12. Thierry Henry, a bald man in his 30s, wearing a black long-sleeved shirt, smiles at the camera from a high vantage point overlooking a crowded football stadium during a celebration.© Sky Sports0:48

Stills © Sky Sports. Made by Brothers and Sisters, Outsider and Scott Lyon.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Football legend Thierry Henry time-travels through Premier League history.

Tagline: “Believe in better”

time travelcelebrity endorsementgreatest hits montagebreaking the fourth wallhistorical footage integration

The cut

Length
60 s
Shots
21
Average shot
2.9 s
Format
mixed

What creatives use Sky Sports “Time Traveller” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Sky Sports “Time Traveller”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A wide shot of a football match in a stadium, with players in red and black and white jerseys on a green field, then a closeup of a male player in a red jersey celebrating a goal.© Sky SportsA man in a maroon and white tracksuit leans over a "Carlsberg" sign, looking distraught, while another man in a dark coat looks on at a football match.© Sky SportsA bald male soccer player in a red jersey stands on a field, looking around during a game in a stadium.© Sky SportsA wide shot of a football match shows players in blue and black and white jerseys on a muddy green field, with a goal being scored.© Sky Sports
    Frames from Sky Sports “Time Traveller”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Sky Sports “Time Traveller” in order, with its length, framing and what happens in it.

    A wide shot of a football match in a stadium, with players in red and black and white jerseys on a green field, then a closeup of a male player in a red jersey celebrating a goal.© Sky SportsA man in a maroon and white tracksuit leans over a "Carlsberg" sign, looking distraught, while another man in a dark coat looks on at a football match.© Sky SportsA bald male soccer player in a red jersey stands on a field, looking around during a game in a stadium.© Sky SportsA wide shot of a football match shows players in blue and black and white jerseys on a muddy green field, with a goal being scored.© Sky SportsThree male soccer players in black and white striped jerseys celebrate a goal on a green field in a stadium at night.© Sky SportsRoy Keane, wearing a black Manchester United jersey, argues with a referee in a green jersey in a stadium tunnel, while Thierry Henry watches from the side.© Sky Sports
    Length: 60 s · Shots: 21 · Average shot: 2.9 s · Format: mixed

  3. 03Ad ideas: every spot built on a time travel

    Before you present an idea, you need to know who has done it, and how.

    Sky Sports “Time Traveller” is built on a time travel. Search the library by idea to see every spot that uses it.

    John Lewis “Tableau”© John LewisCarlsberg “Curious Beginnings”© CarlsbergFTX “Don't Miss Out”© FTXKFC France “KFC Crispy”© KFC France
    John Lewis · Carlsberg · FTX · KFC France

More commercials by Scott Lyon

  • Lurpak "Crush Expectations" (2025) commercial still© LurpakLurpak “Crush Expectations” 2025Dir. Scott Lyon · Wieden+KennedyAICP Awards Winner 2025
  • Honda "Everything" (2010) commercial still© HondaHonda “Everything” 2010Dir. Scott Lyon · Wieden+KennedyBritish Arrows Gold 2010
  • Arla Foods "Weave Your Magic" (2014) commercial still© Arla FoodsArla Foods “Weave Your Magic” 2014Dir. Scott Lyon · Wieden+KennedyBritish Arrows Silver 2014
  • Audi "Power of Small" (2015) commercial still© AudiAudi “Power of Small” 2015Dir. Scott Lyon · BBHD&AD Wood Pencil 2015
  • Sky "Primetime Play" (2026) commercial still© SkySky “Primetime Play” 2026Dir. Scott Lyon · Dentsu Creative
  • Lowe’s "There’s No Place Like Lowe’s" (2026) commercial still© Lowe’sLowe’s “There’s No Place Like Lowe’s” 2026Dir. Scott Lyon · Dentsu Creative US

More from Brothers and Sisters

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Questions

Who directed the Sky Sports “Time Traveller” commercial?

Scott Lyon directed it, produced by Outsider, for the agency Brothers and Sisters.

Which agency made Sky Sports “Time Traveller”?

Brothers and Sisters created it for Sky Sports (2016).

What awards did Sky Sports “Time Traveller” win?

3 awards, including LIA 2015 Silver — Production & Post-Production / Visual Effects, LIA 2015 Bronze — Production & Post-Production / Direction and British Arrows 2016 Bronze — Tv And Radio Station Promotion.

What is the tagline of Sky Sports “Time Traveller”?

“Believe in better”

Sources for the credits and awards

britisharrows.comliaawards.com