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The Fableists “Epic Thread” 2015

The Fableists “Epic Thread” (2015) is a The Fableists commercial directed by Animation Directors: Ivo Sousa for Brothers and Sisters, produced by Mill+. It won one award: Creative Circle 2015 Silver FILM CRAFT - Best Animation - Single.

A cartoon girl and her pug dog embark on an epic quest following a thread to discover how her t-shirt is made, encountering challenges and wonders along the way.

Video: Kwok Fung Lam on Vimeo

Shot by shot

  1. A small animated girl with red hair and a white shirt stands in front of a door, looking at her shadow, then falls into a white void.© The Fableists0:16
  2. A red-haired girl in a white shirt and blue pants runs through a dark, abstract world with white geometric shapes, as if being chased by a large, shadowy figure.© The Fableists0:22
  3. An animated girl runs across a collage of paper sketches and drawings, with pencils and other art supplies scattered around, in a vibrant, creative space.© The Fableists0:39
  4. A stylized animated character with a red hat and brown hair is pulled by a white rope, rollerblading on a red path with dark blue surroundings.© The Fableists0:48
  5. A child with red hair and a green creature in a small boat row through a stormy sea with rain falling, animated in a stylized way.© The Fableists0:53
  6. A cartoon girl with red hair and a pug dog look up in surprise as colorful threads appear and move across the screen.© The Fableists0:59
  7. An animated tailor with a stern expression warns a young girl and her dog, who then run away, all against a white background.© The Fableists1:11
  8. A cartoon child with red hair and a pug dog are seen from a high angle, with the child's face partially visible on the left and the pug on the right.© The Fableists1:20
  9. A stylized animation shows a dark, shark-like creature with sharp teeth biting a light brown pug dog, both spinning on a white background.© The Fableists1:41
  10. A cartoon girl with red hair and a white shirt with a green lightning bolt smiles with arms outstretched, as a yellow cartoon dog barks at her.© The Fableists1:46
  11. A cartoon girl with red hair holds a small yellow dog in a field of colorful plants, looking surprised as the dog licks her face.© The Fableists1:54
  12. A cartoon girl with red hair and a white shirt holds a small, worried-looking pug while sitting in a giant brown hand.© The Fableists2:02

Stills © The Fableists. Made by Brothers and Sisters, Mill+ and Animation Directors: Ivo Sousa.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A whimsical, epic journey following a thread to reveal the ethical making of a t-shirt.

Tagline: “THE FABLEISTS PLAY HARD, LIVE FOREVER”

hero's journeyanimal sidekickmagical realismpersonification of objectsovercoming obstaclesdiscovery and wonder

The cut

Length
148 s
Shots
52
Average shot
2.8 s
Format
animation 2d

What creatives use The Fableists “Epic Thread” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of The Fableists “Epic Thread”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A small animated girl with red hair and a white shirt stands in front of a door, looking at her shadow, then falls into a white void.© The FableistsA red-haired girl in a white shirt and blue pants runs through a dark, abstract world with white geometric shapes, as if being chased by a large, shadowy figure.© The FableistsAn animated girl runs across a collage of paper sketches and drawings, with pencils and other art supplies scattered around, in a vibrant, creative space.© The FableistsA stylized animated character with a red hat and brown hair is pulled by a white rope, rollerblading on a red path with dark blue surroundings.© The Fableists
    Frames from The Fableists “Epic Thread”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of The Fableists “Epic Thread” in order, with its length, framing and what happens in it.

    A small animated girl with red hair and a white shirt stands in front of a door, looking at her shadow, then falls into a white void.© The FableistsA red-haired girl in a white shirt and blue pants runs through a dark, abstract world with white geometric shapes, as if being chased by a large, shadowy figure.© The FableistsAn animated girl runs across a collage of paper sketches and drawings, with pencils and other art supplies scattered around, in a vibrant, creative space.© The FableistsA stylized animated character with a red hat and brown hair is pulled by a white rope, rollerblading on a red path with dark blue surroundings.© The FableistsA child with red hair and a green creature in a small boat row through a stormy sea with rain falling, animated in a stylized way.© The FableistsA cartoon girl with red hair and a pug dog look up in surprise as colorful threads appear and move across the screen.© The Fableists
    Length: 148 s · Shots: 52 · Average shot: 2.8 s · Format: animation 2d

  3. 03Ad ideas: every spot built on a hero's journey

    Before you present an idea, you need to know who has done it, and how.

    The Fableists “Epic Thread” is built on a hero's journey. Search the library by idea to see every spot that uses it.

    Aldi “Kevin the Carrot”© AldiChannel 4 “Meet the Superhumans”© Channel 4Philips Cinema TV “The Gift”© Philips Cinema TVEvian “Waterboy”© Evian
    Aldi · Channel 4 · Philips Cinema TV · Evian

More from Brothers and Sisters

Award-winning fashion & luxury commercials

  • Burbery "Burberry "Open Spaces" (2022) commercial still© BurberyBurbery “Burberry "Open Spaces” 2022Dir. Megaforce · Riff Raff FilmsCiclope Grand Prix 2022
  • Burberry "Festive" (2020) commercial still© BurberryBurberry “Festive” 2020Dir. Megaforce · Riff Raff FilmsEpica Grand Prix 2021
  • Kenzo "Kenzo World" (2016) commercial still© KenzoKenzo “Kenzo World” 2016Dir. Spike JonzeEpica Grand Prix 2016
  • River Island "Lou Dalton" (2016) commercial still© River IslandRiver Island “Lou Dalton” 2016Dir. Fred RowsonCiclope Grand Prix 2016
  • Wren "First Kiss" (2014) commercial still© WrenWren “First Kiss” 2014Dir. Tatia Pilieva · Tatia PllevaClio Awards Grand Prix 2014
  • Jack & Jones "Making The Cut" (2014) commercial still© Jack & JonesJack & Jones “Making The Cut” 2014Dir. Martin Werner · &Co.Eurobest Grand Prix 2013

Questions

Who directed the The Fableists “Epic Thread” commercial?

Animation Directors: Ivo Sousa directed it, produced by Mill+, for the agency Brothers and Sisters.

Which agency made The Fableists “Epic Thread”?

Brothers and Sisters created it for The Fableists (2015).

What awards did The Fableists “Epic Thread” win?

1 awards, including Creative Circle 2015 Silver FILM CRAFT - Best Animation - Single.

What is the tagline of The Fableists “Epic Thread”?

“THE FABLEISTS PLAY HARD, LIVE FOREVER”

Sources for the credits and awards

web.archive.org