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Harvey Nichols “What Walk of Shame” 2012

Harvey Nichols “What Walk of Shame” (2012) is a Harvey Nichols commercial directed by James Rouse for adam&eve\TBWA, produced by Outsider. It won 3 awards, including British Arrows 2012 Silver — Best 30-60 Second Tv Commercial and ANDY Awards 2012 Bronze — Fashion Apparel & Accessories (Video/Cinema).

This ad humorously depicts women in various states of dishevelment after a night out, suggesting Harvey Nichols' clothing helps avoid the "walk of shame."

Video: Harvey Nichols on YouTube

Shot by shot

  1. A young woman in a black dress and torn stockings exits a house, holding her red high heels, and bends over to put them on.© Harvey Nichols0:00
  2. A blonde woman in a black dress walks away from the camera on a bridge at dusk, as a man in a red shirt jogs towards her.© Harvey Nichols0:07
  3. A young woman in a gold dress walks down a street, looking disheveled and carrying her shoes, as other people pass by.© Harvey Nichols0:10
  4. A young woman in a leopard print dress walks away from the camera on a city street, while a delivery man in a high-vis jacket stands on the back of a truck.© Harvey Nichols0:15
  5. A young woman in a red dress and no top walks past a "Regent's Park Station" sign, surrounded by other people on a city street.© Harvey Nichols0:19
  6. A young woman in a black dress sits on a bus stop bench, looking disheveled and holding a white bag to her face, next to an older woman.© Harvey Nichols0:25
  7. A disheveled blonde woman in a pink dress and black cardigan runs through a pedestrian underpass, clutching her chest and a white handbag.© Harvey Nichols0:27
  8. A young woman in a gold dress, holding her shoes and a clutch, walks barefoot on a street past a white Christmas tree at night.© Harvey Nichols0:30
  9. A young woman in a gold dress walks past a man on a sidewalk, then smiles as she approaches a gate in the golden hour.© Harvey Nichols0:40
  10. A woman in a yellow dress exits a building as a mailman sorts mail on the sidewalk, with a river and trees in the background.© Harvey Nichols0:45

Stills © Harvey Nichols. Made by adam&eve\TBWA, Outsider and James Rouse.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Humorous "walk of shame" scenarios to promote Harvey Nichols' party wear.

Tagline: “Avoid the Walk of Shame this Season”

walk of shamemorning afterhumorous exaggerationcontrastslice of lifefashion statement

The cut

Length
55 s
Shots
14
Average shot
3.9 s

What creatives use Harvey Nichols “What Walk of Shame” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Harvey Nichols “What Walk of Shame”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A young woman in a black dress and torn stockings exits a house, holding her red high heels, and bends over to put them on.© Harvey NicholsA blonde woman in a black dress walks away from the camera on a bridge at dusk, as a man in a red shirt jogs towards her.© Harvey NicholsA young woman in a gold dress walks down a street, looking disheveled and carrying her shoes, as other people pass by.© Harvey NicholsA young woman in a leopard print dress walks away from the camera on a city street, while a delivery man in a high-vis jacket stands on the back of a truck.© Harvey Nichols
    Frames from Harvey Nichols “What Walk of Shame”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Harvey Nichols “What Walk of Shame” in order, with its length, framing and what happens in it.

    A young woman in a black dress and torn stockings exits a house, holding her red high heels, and bends over to put them on.© Harvey NicholsA blonde woman in a black dress walks away from the camera on a bridge at dusk, as a man in a red shirt jogs towards her.© Harvey NicholsA young woman in a gold dress walks down a street, looking disheveled and carrying her shoes, as other people pass by.© Harvey NicholsA young woman in a leopard print dress walks away from the camera on a city street, while a delivery man in a high-vis jacket stands on the back of a truck.© Harvey NicholsA young woman in a red dress and no top walks past a "Regent's Park Station" sign, surrounded by other people on a city street.© Harvey NicholsA young woman in a black dress sits on a bus stop bench, looking disheveled and holding a white bag to her face, next to an older woman.© Harvey Nichols
    Length: 55 s · Shots: 14 · Average shot: 3.9 s

  3. 03Ad ideas: every spot built on a morning after

    Before you present an idea, you need to know who has done it, and how.

    Harvey Nichols “What Walk of Shame” is built on a morning after. Search the library by idea to see every spot that uses it.

    Copenhagen Metro “Walk of shame”© Copenhagen MetroBurger King “X-MAS Hangover”© Burger KingHOME OFFICE “Binge Male”© HOME OFFICELion “Be the Artist”© Lion
    Copenhagen Metro · Burger King · HOME OFFICE · Lion

More commercials by James Rouse

More from adam&eve\TBWA

  • Harvey Nichols "Shoplifters" (2016) commercial still© Harvey NicholsHarvey Nichols “Shoplifters” 2016Dir. Layzell Bros · adam&eve\TBWACannes Lions Grand Prix 2016
  • John Lewis Financial Services "Tiny Dancer" (2015) commercial still© John Lewis Financial ServicesJohn Lewis Financial Services “Tiny Dancer” 2015Dir. Dougal Wilson · adam&eve\TBWALondon International Awards Grand Prix 2016
  • John Lewis "Monty's Christmas" (2015) commercial still© John LewisJohn Lewis “Monty's Christmas” 2015Dir. Dougal Wilson · adam&eve\TBWACannes Lions Grand Prix 2015
  • Foster's "Good Call" (2014) commercial still© Foster'sFoster's “Good Call” 2014adam&eve\TBWAIPA Effectiveness Awards Grand Prix 2014
  • Puma "I Got High" (2026) commercial still© PumaPuma “I Got High” 2026Dir. Elliott Power · adam&eve\TBWACreative Circle Gold 2026
  • Calm "Missed Birthdays" (2025) commercial still© CalmCalm “Missed Birthdays” 2025adam&eve\TBWAANDY Awards Gold 2025

Award-winning retail commercials

Questions

Who directed the Harvey Nichols “What Walk of Shame” commercial?

James Rouse directed it, produced by Outsider, for the agency adam&eve\TBWA.

Which agency made Harvey Nichols “What Walk of Shame”?

adam&eve\TBWA created it for Harvey Nichols (2012).

What awards did Harvey Nichols “What Walk of Shame” win?

3 awards, including British Arrows 2012 Silver — Best 30-60 Second Tv Commercial, British Arrows 2012 Silver — Retail and ANDY Awards 2012 Bronze — Fashion Apparel & Accessories (Video/Cinema).

What is the tagline of Harvey Nichols “What Walk of Shame”?

“Avoid the Walk of Shame this Season”

Sources for the credits and awards

britisharrows.comAdForum