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Flora “Skip the Cow” 2024

Flora “Skip the Cow” (2024) is a Flora commercial directed by James Rouse for Pablo, produced by Biscuit Filmworks. It won 2 awards, including British Arrows 2024 Silver — Best Up To & Including 15 Second Commercial.

A man plays cello next to a cow in a white studio, while a voice-over highlights Flora Plant Butter's plant-based origins and delicious taste, encouraging consumers to "skip the cow."

Video: Flora Plant UKI on YouTube

Frames

  1. A block of Flora Plant Butter rotates on a white pedestal, then transitions into a bowl of mashed potatoes with a pat of butter and chives.© Flora0:00
  2. A man in a dark turtleneck plays a cello next to a black and white cow, both in a bright white studio.© Flora0:04
  3. Flora “Skip the Cow”, shot 2© Flora0:05
  4. Flora “Skip the Cow”, shot 2© Flora0:06
  5. Flora “Skip the Cow”, shot 2© Flora0:07
  6. Flora “Skip the Cow”, shot 2© Flora0:08
  7. Flora “Skip the Cow”, shot 2© Flora0:09
  8. A block of Flora Plant Butter, partially unwrapped, balances on a grey cylindrical pedestal against a plain white background with blue text.© Flora0:11

Stills © Flora. Made by Pablo, Biscuit Filmworks and James Rouse.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Highlighting plant-based butter by humorously contrasting it with a cow.

Tagline: “Flora, skip the cow.”

deadpan humorminimalist setdirect address to audienceproduct demonstrationanimal in studio

The cut

Length
15 s
Shots
3
Average shot
5.0 s

What creatives use Flora “Skip the Cow” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Flora “Skip the Cow”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A block of Flora Plant Butter rotates on a white pedestal, then transitions into a bowl of mashed potatoes with a pat of butter and chives.© FloraA man in a dark turtleneck plays a cello next to a black and white cow, both in a bright white studio.© FloraFlora “Skip the Cow”, 0:05© FloraFlora “Skip the Cow”, 0:06© Flora
    Frames from Flora “Skip the Cow”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Flora “Skip the Cow” in order, with its length, framing and what happens in it.

    A block of Flora Plant Butter rotates on a white pedestal, then transitions into a bowl of mashed potatoes with a pat of butter and chives.© FloraA man in a dark turtleneck plays a cello next to a black and white cow, both in a bright white studio.© FloraFlora “Skip the Cow”, 0:05© FloraFlora “Skip the Cow”, 0:06© FloraFlora “Skip the Cow”, 0:07© FloraFlora “Skip the Cow”, 0:08© Flora
    Length: 15 s · Shots: 3 · Average shot: 5.0 s

  3. 03Ad ideas: every spot built on a deadpan humor

    Before you present an idea, you need to know who has done it, and how.

    Flora “Skip the Cow” is built on a deadpan humor. Search the library by idea to see every spot that uses it.

    GEICO “Unskippable: Family”© GEICOJack & Jones “Wool From Cool”© Jack & JonesPeet’s Coffee “Peet’s Coffee for Coffee People & Disloyalty Program”© Peet’s CoffeeKwik Fit “Reasons to Drive Away Happy Every Time”© Kwik Fit
    GEICO · Jack & Jones · Peet’s Coffee · Kwik Fit

More commercials by James Rouse

More from Pablo

Award-winning food & qsr commercials

  • Uber Eats "A Century of Cravings" (2025) commercial still© Uber EatsUber Eats “A Century of Cravings” 2025Dir. Jim Jenkins · SpecialEffie Awards Grand Prix 2026
  • Uber Eats + Special US "Football is for Food" (2025) commercial still© Uber Eats + Special USUber Eats + Special US “Football is for Food” 2025Dir. Jim Jenkins · SpecialEffie Awards Grand Prix 2026
  • DoorDash "DoorDash All the Ads" (2024) commercial still© DoorDashDoorDash “DoorDash All the Ads” 2024Dir. Mike Diva · Wieden+KennedyCannes Lions Titanium 2024
  • Skittles "Apologize the Rainbow" (2023) commercial still© SkittlesSkittles “Apologize the Rainbow” 2023DDBLondon International Awards Grand Prix 2023
  • Burger King "As Good as the Original" (2023) commercial still© Burger KingBurger King “As Good as the Original” 2023Dubai Lynx Grand Prix 2023
  • Cadbury Celebrations "My SRK Ad" (2023) commercial still© Cadbury CelebrationsCadbury Celebrations “My SRK Ad” 2023Dir. Divij Kulkarni · OgilvyEffie Awards Grand Prix 2023

Questions

Who directed the Flora “Skip the Cow” commercial?

James Rouse directed it, produced by Biscuit Filmworks, for the agency Pablo.

Which agency made Flora “Skip the Cow”?

Pablo created it for Flora (2024).

What awards did Flora “Skip the Cow” win?

2 awards, including British Arrows 2024 Silver — Best Up To & Including 15 Second Commercial and British Arrows 2024 Bronze — The Green Arrow.

What is the tagline of Flora “Skip the Cow”?

“Flora, skip the cow.”

Sources for the credits and awards

britisharrows.com