framethrower

Study the greats · Find refs fasterFilmmakers · Animators · Advertisers

GenreDramaThrillerComedyHorrorRomanceActionCrimeSci-fiAdventureAnimation

Art Fund “National Art Pass” 2024

Art Fund “National Art Pass” (2024) is an Art Fund commercial directed by Dan Emmerson for Pablo. It won one award: British Arrows 2024 Craft Bronze — Innovative Use Of Realtime 3D.

A young woman explores various art museums and galleries, interacting playfully with the exhibits and taking selfies, highlighting the diverse experiences offered by the National Art Pass.

Video: Art Fund on YouTube

Shot by shot

  1. A white hand dryer with a red button is mounted on a red wall, as a person's hand moves to activate it.© Art Fund0:00
  2. A janitor in blue overalls polishes a shiny white floor with a machine, while a young woman with red hair dances past him in a museum.© Art Fund0:04
  3. A young woman with long red hair, wearing a colorful patterned shirt, holds a bunch of grapes and looks around a museum with ancient sculptures.© Art Fund0:08
  4. A marble statue of a male figure with a wreath on his head and grapes in his hand is shown in a museum.© Art Fund0:10
  5. Four women sit on a bench, looking at a large ancient Greek temple exhibit in a museum.© Art Fund0:12
  6. A stylized painting of a woman with a bob haircut and red lipstick is shown against a yellow background.© Art Fund0:16
  7. A young woman in a trench coat and jeans stands on a riverside promenade, looking up and shielding her eyes from the sun.© Art Fund0:19
  8. A colorful, stylized tapestry depicts a man in a suit shouting, holding a woman's arm, while a child cries nearby, all set in a busy urban landscape.© Art Fund0:24
  9. A child's hand takes a muffin from an adult's hand, then a young boy with red hair covers his ears and screams in an art gallery.© Art Fund0:26
  10. A young woman with a black swimming cap and goggles, wearing gold grills, looks up at the camera and then dips her head down, in an indoor swimming pool.© Art Fund0:30
  11. A painted portrait of a woman in a white bonnet and shawl, with a bird and leaves in the background, is shown.© Art Fund0:37
  12. A selfie stick with a smartphone attached is held up against a blurred background of green trees, showing a young woman smiling in a selfie.© Art Fund0:40

Stills © Art Fund. Made by Pablo and Dan Emmerson.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Playful interactions with art and museums, showing diverse experiences.

Tagline: “Miss nothing with the National Art Pass.”

playful interaction with artmuseum as playgroundselfie culturebreaking the fourth wallsurreal elements

The cut

Length
48 s
Shots
29
Average shot
1.7 s

What creatives use Art Fund “National Art Pass” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Art Fund “National Art Pass”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A white hand dryer with a red button is mounted on a red wall, as a person's hand moves to activate it.© Art FundA janitor in blue overalls polishes a shiny white floor with a machine, while a young woman with red hair dances past him in a museum.© Art FundA young woman with long red hair, wearing a colorful patterned shirt, holds a bunch of grapes and looks around a museum with ancient sculptures.© Art FundA marble statue of a male figure with a wreath on his head and grapes in his hand is shown in a museum.© Art Fund
    Frames from Art Fund “National Art Pass”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Art Fund “National Art Pass” in order, with its length, framing and what happens in it.

    A white hand dryer with a red button is mounted on a red wall, as a person's hand moves to activate it.© Art FundA janitor in blue overalls polishes a shiny white floor with a machine, while a young woman with red hair dances past him in a museum.© Art FundA young woman with long red hair, wearing a colorful patterned shirt, holds a bunch of grapes and looks around a museum with ancient sculptures.© Art FundA marble statue of a male figure with a wreath on his head and grapes in his hand is shown in a museum.© Art FundFour women sit on a bench, looking at a large ancient Greek temple exhibit in a museum.© Art FundA stylized painting of a woman with a bob haircut and red lipstick is shown against a yellow background.© Art Fund
    Length: 48 s · Shots: 29 · Average shot: 1.7 s

  3. 03Ad ideas: every spot built on a selfie culture

    Before you present an idea, you need to know who has done it, and how.

    Art Fund “National Art Pass” is built on a selfie culture. Search the library by idea to see every spot that uses it.

    Hubside “The Fishing Game”© HubsideM P Tourism Development Corporation “World’s Most Honest Tourism Film”© M P Tourism Development CorporationThe Broad “Teen”© The BroadNedbank “#NedbankBucketList”© Nedbank
    Hubside · M P Tourism Development Corporation · The Broad · Nedbank

More commercials by Dan Emmerson

  • BBC "Bringing Us Closer" (2020) commercial still© BBCBBC “Bringing Us Closer” 2020Dir. Dan Emmerson · BBC CreativeBritish Arrows Gold 2020
  • Prostate Cancer UK "Ode to Dads" (2023) commercial still© Prostate Cancer UKProstate Cancer UK “Ode to Dads” 2023Dir. Dan Emmerson · BBHBritish Arrows Silver 2023
  • Specsavers "The Wonder of Children Seeing" (2025) commercial still© SpecsaversSpecsavers “The Wonder of Children Seeing” 2025Dir. Dan Emmerson · Specsavers
  • Samsung "Circle to Search" (2025) commercial still© SamsungSamsung “Circle to Search” 2025Dir. Dan Emmerson · Clemenger BBDO
  • EA "FC26 - Reveal" (2025) commercial still© EAEA “FC26 - Reveal” 2025Dir. Dan Emmerson
  • EE "Best on the Best" (2024) commercial still© EEEE “Best on the Best” 2024Dir. Dan Emmerson · Saatchi & Saatchi

More from Pablo

Award-winning public service & ngo commercials

Questions

Who directed the Art Fund “National Art Pass” commercial?

Dan Emmerson directed it, for the agency Pablo.

Which agency made Art Fund “National Art Pass”?

Pablo created it for Art Fund (2024).

What awards did Art Fund “National Art Pass” win?

1 awards, including British Arrows 2024 Craft Bronze — Innovative Use Of Realtime 3D.

What is the tagline of Art Fund “National Art Pass”?

“Miss nothing with the National Art Pass.”

Sources for the credits and awards

britisharrows.com