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GiffGaff “Are You On GiffGaff Or Something” 2025

GiffGaff “Are You On GiffGaff Or Something” (2025) is a GiffGaff commercial directed by Freddie Powell for Pablo, produced by DROOL. It won one award: British Arrows 2025 Bronze — Best Up To 30 Second Commercial.

A woman tries to convince a construction worker and a pigeon about a great mobile data deal, leading to a surprising revelation about GiffGaff's offers.

Video: giffgaff on YouTube

Shot by shot

  1. A woman with a flower crown plays a saxophone in a field of wildflowers, then a falcon is seen perched with pink petals falling around it.© GiffGaff0:00
  2. A woman in a flowing pink dress and flower crown plays a saxophone next to a falcon on a rock, surrounded by falling petals and wildflowers.© GiffGaff0:09
  3. A woman in a pink shirt and beige pants shouts into an orange traffic cone at a construction worker, who is seen from behind, at a construction site.© GiffGaff0:12
  4. A construction worker in a hard hat and high-vis vest holds a clipboard and a lollipop, looking directly at the camera on a construction site.© GiffGaff0:14
  5. A middle-aged woman with curly brown hair, wearing a pink top and a turquoise necklace, holds a traffic cone and a phone, looking surprised in a park.© GiffGaff0:16
  6. A construction worker in a hard hat and high-vis vest looks directly at the camera with a serious expression in an outdoor setting.© GiffGaff0:20
  7. A middle-aged woman in a pink cardigan holds a phone and a traffic cone, looking distressed in a park.© GiffGaff0:21
  8. A grey pigeon with iridescent neck feathers sits on a concrete ledge, looking directly at the camera with a green, out-of-focus background.© GiffGaff0:22
  9. GiffGaff “Are You On GiffGaff Or Something”, shot 9© GiffGaff0:23
  10. GiffGaff “Are You On GiffGaff Or Something”, shot 10© GiffGaff0:25
  11. Black text on a pink background asks "Are you on giffgaff or something?" with small pink petals falling.© GiffGaff0:27

Stills © GiffGaff. Made by Pablo, DROOL and Freddie Powell.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Absurd scenarios highlight GiffGaff's unbelievable data deals.

Tagline: “Are you on giffgaff or something?”

absurd humorunexpected product placementbreaking the fourth wallanimal sidekickexaggerated reactions

The cut

Length
30 s
Shots
11
Average shot
2.7 s

What creatives use GiffGaff “Are You On GiffGaff Or Something” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of GiffGaff “Are You On GiffGaff Or Something”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A woman with a flower crown plays a saxophone in a field of wildflowers, then a falcon is seen perched with pink petals falling around it.© GiffGaffA woman in a flowing pink dress and flower crown plays a saxophone next to a falcon on a rock, surrounded by falling petals and wildflowers.© GiffGaffA woman in a pink shirt and beige pants shouts into an orange traffic cone at a construction worker, who is seen from behind, at a construction site.© GiffGaffA construction worker in a hard hat and high-vis vest holds a clipboard and a lollipop, looking directly at the camera on a construction site.© GiffGaff
    Frames from GiffGaff “Are You On GiffGaff Or Something”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of GiffGaff “Are You On GiffGaff Or Something” in order, with its length, framing and what happens in it.

    A woman with a flower crown plays a saxophone in a field of wildflowers, then a falcon is seen perched with pink petals falling around it.© GiffGaffA woman in a flowing pink dress and flower crown plays a saxophone next to a falcon on a rock, surrounded by falling petals and wildflowers.© GiffGaffA woman in a pink shirt and beige pants shouts into an orange traffic cone at a construction worker, who is seen from behind, at a construction site.© GiffGaffA construction worker in a hard hat and high-vis vest holds a clipboard and a lollipop, looking directly at the camera on a construction site.© GiffGaffA middle-aged woman with curly brown hair, wearing a pink top and a turquoise necklace, holds a traffic cone and a phone, looking surprised in a park.© GiffGaffA construction worker in a hard hat and high-vis vest looks directly at the camera with a serious expression in an outdoor setting.© GiffGaff
    Length: 30 s · Shots: 11 · Average shot: 2.7 s

  3. 03Ad ideas: every spot built on a absurd humor

    Before you present an idea, you need to know who has done it, and how.

    GiffGaff “Are You On GiffGaff Or Something” is built on a absurd humor. Search the library by idea to see every spot that uses it.

    DoorDash “Super Bowl LVIII”© DoorDashLittle Caesars “Thin Crust Summer”© Little CaesarsEko-Kom “Flight attendants - Garbage Collectors”© Eko-KomGEICO “Fast Forward, Lake”© GEICO
    DoorDash · Little Caesars · Eko-Kom · GEICO

More commercials by Freddie Powell

More from Pablo

Award-winning telecom commercials

  • KPN "A Piece of Me" (2024) commercial still© KPNKPN “A Piece of Me” 2024Dir. Emma Branderhorst · Dentsu CreativeEffie Awards Grand Prix 2024
  • Skinny "Friendvertising" (2022) commercial still© SkinnySkinny “Friendvertising” 2022Dir. Dave Wood · Colenso BBDOEffie Awards Grand Prix 2022
  • Hutchison Three "Three 5G: The Future" (2020) commercial still© Hutchison ThreeHutchison Three “Three 5G: The Future” 2020Dir. Ian Pons Jewell · Wieden+KennedyCiclope Grand Prix 2020
  • STC "What Are We Allowing" (2019) commercial still© STCSTC “What Are We Allowing” 2019J. Walter ThompsonDubai Lynx Grand Prix 2019
  • BT "It's Good to Talk" (1996) commercial still© BTBT “It's Good to Talk” 1996AMV BBDOIPA Effectiveness Awards Grand Prix 1996
  • Spark New Zealand "It's Better With Spark" (2026) commercial still© Spark New ZealandSpark New Zealand “It's Better With Spark” 2026Dir. Damien Shatford · Colenso BBDOCiclope Gold 2026

Questions

Who directed the GiffGaff “Are You On GiffGaff Or Something” commercial?

Freddie Powell directed it, produced by DROOL, for the agency Pablo.

Which agency made GiffGaff “Are You On GiffGaff Or Something”?

Pablo created it for GiffGaff (2025).

What awards did GiffGaff “Are You On GiffGaff Or Something” win?

1 awards, including British Arrows 2025 Bronze — Best Up To 30 Second Commercial.

What is the tagline of GiffGaff “Are You On GiffGaff Or Something”?

“Are you on giffgaff or something?”

Sources for the credits and awards

britisharrows.com