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commercial director

Freddie Powell

Freddie Powell is a commercial director. FrameThrower's visual library has 36 of their commercials (2019–2026), cut shot by shot, 5 of them award-winning. The work includes spots for Justworks, Cash App, DFS and Rula, produced most often by DROOL and Blink, for agencies including Pablo, No Fixed Address and Quality Meats.

36
Commercials in our library
5
Award-winning
2019–2026
Active

01 · Featured

Freddie Powell's most awarded commercial

DFS “Animals” (2023), still© DFSDFS “Animals” (2023), frame 2© DFSDFS “Animals” (2023), frame 3© DFSDFS “Animals” (2023), frame 4© DFSDFS “Animals” (2023), frame 5© DFSDFS “Animals” (2023), frame 6© DFS

British Arrows Silver 2023

DFS “Animals” 2023

A whimsical journey through diverse animal habitats, showcasing various creatures finding their perfect "thing" in DFS sofas, celebrating individuality and comfort.

Directed by Freddie Powell · Pablo · DROOL

Also watch

Video: dfs on YouTube

DFS “What's Your Thing” 2022 →British Arrows Silver 2022

02 · Brands

Brands Freddie Powell has made commercials for

Every brand in the library, by award-winning work.

  • DFS2022–2024

    3 commercials · 2 award-winning

  • giffgaff2025

    2 commercials · 1 award-winning

  • Secret Escapes2023

    2 commercials · 1 award-winning

  • Natwest2023

    1 commercials · 1 award-winning

  • Justworks2026

    4 commercials

  • Cash App2024

    4 commercials

  • Rula2026

    3 commercials

  • Hiscox2025

    2 commercials

  • Barclaycard2019

    1 commercials

  • P&G2024

    1 commercials

  • Direct Line2025

    1 commercials

  • smol2023

    1 commercials

Also: Marshalls, Iams, Pablo London, Stonefire, Pets at Home, Desperados, The National Cyber Security Centre, Yoto, BECEL, Lego, Mind

03 · Works with

Who Freddie Powell works with

From the credits: the companies behind the spots, by number of spots.

Production companies Freddie Powell works with

04 · Awards

Freddie Powell's awards

Award-winning commercials in the library, by their best award, and the company honours we could source.

  • 4

    British Arrows

    .

  • 1

    Creative Circle

    .

Top award-winning spots

05 · Work

Commercials by Freddie Powell

Our visual library has 36 Freddie Powell commercials, cut shot by shot. Here: the latest, then the most awarded.

Per year · gold = award-winning

2025

Latest

Justworks “Justworks - Anthem” (2026)© JustworksJustworks “Justworks - Anthem” 2026
Justworks “You Don't Have to Worry” (2026)© JustworksJustworks “You Don't Have to Worry” 2026
Justworks “Justworks - Control” (2026)© JustworksJustworks “Justworks - Control” 2026
Justworks “Clones” (2026)© JustworksJustworks “Clones” 2026
Rula “Grappling” (2026)© RulaRula “Grappling” 2026

Most awarded

  • DFS "Animals" (2023) commercial still© DFSDFS “Animals” 2023Dir. Freddie Powell · PabloBritish Arrows Silver 2023
  • Secret Escapes "Regret 20" (2023) commercial still© Secret EscapesSecret Escapes “Regret 20” 2023Dir. Freddie Powell · PabloBritish Arrows Silver 2023
  • DFS "What's Your Thing" (2022) commercial still© DFSDFS “What's Your Thing” 2022Dir. Freddie Powell · PabloBritish Arrows Silver 2022
  • Natwest "Tomorrow Begins Today" (2023) commercial still© NatwestNatwest “Tomorrow Begins Today” 2023Dir. Freddie Powell · The & PartnershipCreative Circle Silver 2023
  • GiffGaff "Are You On GiffGaff Or Something" (2025) commercial still© GiffGaffGiffGaff “Are You On GiffGaff Or Something” 2025Dir. Freddie Powell · PabloBritish Arrows Bronze 2025
  • Justworks "Justworks - Anthem" (2026) commercial still© JustworksJustworks “Justworks - Anthem” 2026Dir. Freddie Powell · Quality Meats
  • Justworks "You Don't Have to Worry" (2026) commercial still© JustworksJustworks “You Don't Have to Worry” 2026Dir. Freddie Powell · Quality Meats
  • Justworks "Justworks - Control" (2026) commercial still© JustworksJustworks “Justworks - Control” 2026Dir. Freddie Powell · Quality Meats
  • Justworks "Clones" (2026) commercial still© JustworksJustworks “Clones” 2026Dir. Freddie Powell · Quality Meats
  • Rula "Grappling" (2026) commercial still© RulaRula “Grappling” 2026Dir. Freddie Powell · No Fixed Address
  • Rula "Courtroom" (2026) commercial still© RulaRula “Courtroom” 2026Dir. Freddie Powell · No Fixed Address
  • Mind "Rula - Games" (2026) commercial still© MindMind “Rula - Games” 2026Dir. Freddie Powell
  • Rula "Mental Grappling" (2026) commercial still© RulaRula “Mental Grappling” 2026Dir. Freddie Powell
  • Direct Line "Promotion" (2025) commercial still© Direct LineDirect Line “Promotion” 2025Dir. Freddie Powell · VCCP
  • Iams "Healthy Weight Cat" (2025) commercial still© IamsIams “Healthy Weight Cat” 2025Dir. Freddie Powell · adam&eve\TBWA
  • giffgaff "giffgaff - Field" (2025) commercial still© giffgaffgiffgaff “giffgaff - Field” 2025Dir. Freddie Powell · Pablo
  • Stonefire "Together We Naan" (2025) commercial still© StonefireStonefire “Together We Naan” 2025Dir. Freddie Powell · Zulu Alpha Kilo
  • Hiscox "There's No Business Like Small Business" (2025) commercial still© HiscoxHiscox “There's No Business Like Small Business” 2025Dir. Freddie Powell · Terri & Sandy
  • Hiscox "There's No Business Like Small Business - Accountant" (2025) commercial still© HiscoxHiscox “There's No Business Like Small Business - Accountant” 2025Dir. Freddie Powell · Terri & Sandy
  • The National Cyber Security Centre "Tough Protection" (2025) commercial still© The National Cyber Security CentreThe National Cyber Security Centre “Tough Protection” 2025Dir. Freddie Powell · M&C Saatchi
  • BECEL "The Start of Something Good" (2025) commercial still© BECELBECEL “The Start of Something Good” 2025Dir. Freddie Powell · TBWA\Neboko
  • Lego "Build Your Happy Place" (2025) commercial still© LegoLego “Build Your Happy Place” 2025Dir. Freddie Powell
  • P&G "Tide - Need an Evo" (2024) commercial still© P&GP&G “Tide - Need an Evo” 2024Dir. Freddie Powell · Wieden+Kennedy
  • DFS "What's Your Thing" (2024) commercial still© DFSDFS “What's Your Thing” 2024Dir. Freddie Powell · Pablo

06 · For producers

What producers use Freddie Powell's page for

  1. 01Shortlist directors for your triple bid

    You need three directors who can deliver this tone, and a reel is not a shortlist.

    Start from Freddie Powell's work and find directors with a similar style, each with every spot, agency, production company and award.

    Jeff Low© AnthropicSteve Ayson© Life360Andreas Nilsson© Uber EatsBryan Buckley© E-Trade
    Similar to Freddie Powell: Jeff Low, Steve Ayson, Andreas Nilsson

  2. 02Freddie Powell's full body of work, with credits

    A reel shows the hits. You need every spot, and who made each one with them.

    All 36 commercials, searchable shot by shot, with the agency, production company and awards on every spot.

    DFS “Animals”© DFSSecret Escapes “Regret 20”© Secret EscapesDFS “What's Your Thing”© DFSNatwest “Tomorrow Begins Today”© Natwest
    36 commercials, 5 award-winning

07 · Questions

About Freddie Powell

What commercials has Freddie Powell directed?+

36 in the library, 2019–2026, including DFS “Animals”, Secret Escapes “Regret 20”, DFS “What's Your Thing” and Natwest “Tomorrow Begins Today”.

Which production company does Freddie Powell work with?+

Most often DROOL (32 spots), also Blink, Sue Terry Voices and Nomad.

Which agencies has Freddie Powell worked with?+

Pablo (7), No Fixed Address (6), Quality Meats (4), Wieden+Kennedy (2) and Terri & Sandy (2).

What awards has Freddie Powell's work won?+

5 award-winning spots, including British Arrows Silver 2023 for DFS “Animals”, British Arrows Silver 2023 for Secret Escapes “Regret 20” and British Arrows Silver 2022 for DFS “What's Your Thing”.

Which directors have a similar style to Freddie Powell?+

Jeff Low, Steve Ayson, Andreas Nilsson, Bryan Buckley and Traktor, by the ideas, tone and categories of their work.

08 · Discover

Other directors with a similar style

Not connected to Freddie Powell: matched by the ideas, tone and categories of their commercials.