framethrower

Study the greats · Find refs fasterFilmmakers · Animators · Advertisers

GenreDramaThrillerComedyHorrorRomanceActionCrimeSci-fiAdventureAnimation

advertising agency

The & Partnership

The & Partnership is a global, fully integrated advertising services agency that places AI at the center of its work, connecting talent and technology to drive growth for brands. Founded in 2013 by Johnny Hornby. It is part of WPP since 2024. FrameThrower's visual library has 14 The & Partnership commercials (2018–2025), cut shot by shot, 11 of them award-winning, for clients including Argos, Lexus, Natwest and Ineos, directed by James Rouse, Freddie Powell and María Sosa Betancor among others.

Visit tandpgroup.com
14
Commercials in our library
11
Award-winning
2018–2025
Active
2013
Founded

01 · Featured

The & Partnership's most awarded commercial

Prince’s Trust “Youth Can Do It” (2018), still© Prince’s TrustPrince’s Trust “Youth Can Do It” (2018), frame 2© Prince’s TrustPrince’s Trust “Youth Can Do It” (2018), frame 3© Prince’s TrustPrince’s Trust “Youth Can Do It” (2018), frame 4© Prince’s TrustPrince’s Trust “Youth Can Do It” (2018), frame 5© Prince’s TrustPrince’s Trust “Youth Can Do It” (2018), frame 6© Prince’s Trust

British Arrows Gold 2018

Prince’s Trust “Youth Can Do It” 2018

This ad tells the story of John Lennon's early rejections, highlighting how he overcame setbacks to achieve success, inspiring young people to pursue their dreams with the support of The Prince's Trust.

Directed by Andrea Arnold · The & Partnership · Park Pictures

Also watch

Video: RNIB on YouTube

RNIB “Design for Every Gamer” 2024 →British Arrows Silver 2024

02 · Directors

Notable directors at The & Partnership

Who made the work, and how much of it won awards. From the credits on every spot.

03 · Clients

The & Partnership's clients

Every brand in the library, by award-winning work.

  • Argos2018–2020

    4 commercials · 3 award-winning

  • Lexus2022–2024

    2 commercials · 2 award-winning

  • Natwest2023

    1 commercials · 1 award-winning

  • Ineos2023

    1 commercials · 1 award-winning

  • RNIB2024

    1 commercials · 1 award-winning

  • Stonewall2024

    1 commercials · 1 award-winning

  • Sun Bingo2019

    1 commercials · 1 award-winning

  • Prince’s Trust2018

    1 commercials · 1 award-winning

  • Twix2025

    1 commercials

  • Telus2024

    1 commercials

04 · Works with

Who The & Partnership works with

From the credits: the companies behind the spots, by number of spots.

05 · Awards

The & Partnership's awards

Award-winning commercials in the library, by their best award, and the company honours we could source.

  • 5

    British Arrows

    .

  • 3

    Creative Circle

    .

  • 1

    Epica

    .

  • 1

    Kinsale Sharks

    .

  • 1

    Clio Awards

    .

Top award-winning spots

Company honours

  • UK's Most Awarded Independent Creative Agency at Cannes Lions (2016)LBB

06 · Work

Commercials by The & Partnership

Our visual library has 14 The & Partnership commercials, cut shot by shot. Here: the latest, then the most awarded.

Per year · gold = award-winning

2020
2025

Most awarded

07 · For producers

What producers use The & Partnership's page for

  1. 01Who The & Partnership hires

    Before a pitch, you need to know which directors and production companies an agency trusts.

    The directors and production companies behind The & Partnership's 14 commercials, spot by spot.

    Prince’s Trust “Youth Can Do It”© Prince’s TrustRNIB “Design for Every Gamer”© RNIBStonewall “It's Not Therapy, It's Abuse”© StonewallNatwest “Tomorrow Begins Today”© Natwest
    James Rouse · Freddie Powell · María Sosa Betancor

  2. 02Audit an agency's work

    Comparing companies means hunting through reels, trade press and award sites.

    The & Partnership's work by year, brand and award in one place, and the companies with a similar body of work.

    AMV BBDO© GuinnessBBH© VodafoneMcCann© AldiWieden+Kennedy© DoorDash
    Similar: AMV BBDO, BBH, McCann

08 · Questions

About The & Partnership

What commercials has The & Partnership made?+

14 in the library, 2018–2025, including Prince’s Trust “Youth Can Do It”, RNIB “Design for Every Gamer”, Stonewall “It's Not Therapy, It's Abuse” and Natwest “Tomorrow Begins Today”.

Which directors does The & Partnership work with?+

James Rouse (1), Freddie Powell (1), María Sosa Betancor (1), Rob Chiu (1), Ian Pons Jewell (1) and Elliott Power (1).

What awards has The & Partnership's work won?+

11 award-winning spots, including British Arrows Gold 2018 for Prince’s Trust “Youth Can Do It”, British Arrows Silver 2024 for RNIB “Design for Every Gamer” and British Arrows Silver 2024 for Stonewall “It's Not Therapy, It's Abuse”.

Who owns The & Partnership?+

The & Partnership is part of WPP since 2024.

Who are The & Partnership's clients?+

In the library: Argos (4 commercials, 2018–2020), Lexus (2 commercials, 2022–2024), Natwest (1 commercials, 2023–2023), Ineos (1 commercials, 2023–2023), RNIB (1 commercials, 2024–2024) and Stonewall (1 commercials, 2024–2024).

How many people work at The & Partnership?+

1,800 (2024).

09 · Discover

Other agencies with similar work

Not connected to The & Partnership: matched by the ideas, tone and categories of their commercials.