Friend

01 · Featured

Friend's most awarded commercial

IPA Effectiveness Awards Gold 2024

Specsavers “I Don't Go” 2022

Elderly people explain why they don't go to Specsavers, only to reveal that Specsavers comes to them, highlighting their home visit service.

Directed by Ric Cantor · Specsavers Creative · Friend

See the spot →Every shot in the library

02 · Directors

Notable directors at Friend

Who made the work, and how much of it won awards. From the credits on every spot.

• © Finish3 award-winningIan Pons Jewell3 spots · Finish “I Love Doing Dishes”
• © Specsavers2 award-winningRic Cantor5 spots · Specsavers “I Don't Go”
• © Uswitch1 award-winningManvsMachine6 spots · Uswitch “We Put U First”
• © Tourism Ireland1 award-winningGeorgi Banks-Davies3 spots · Tourism Ireland “Wild Atlantic Way”
• © National Theatre Live1 award-winningMike Sharpe1 spots · National Theatre Live “The Best Seat in the House”
• © SwatchGrajper3 spots · Swatch “Pipe Dream”
• © Credit SuisseSarah Chatfield2 spots · Credit Suisse “Credit Suisse 'Roger vs Roger”
• © ForeverZhang + Knight2 spots · Forever “Furniture”
• © ArgosTim & Joe2 spots · Argos “Wind Tunnel Argos”
• © World Gold CouncilRBG62 spots · World Gold Council “Meet the Auburns”
• © McDonald’sJake Mavity1 spots · McDonald’s “McDonald's - Leo Burnett - McDonald's”
• © BarclaysSaman Kesh1 spots · Barclays “Make Money Work For You”

03 · Clients

Friend's clients

Every brand in the library, by award-winning work.

• Specsavers2022

  2 commercials · 2 award-winning

• Argos2014–2019

  3 commercials · 1 award-winning

• Tourism Ireland2014

  1 commercials · 1 award-winning

• National Theatre Live2025

  1 commercials · 1 award-winning

• Uswitch2025

  1 commercials · 1 award-winning

• Finish2018

  1 commercials · 1 award-winning

• Three2019

  1 commercials · 1 award-winning

• Swatch2025

  3 commercials

• John Lewis2024

  2 commercials

• McDonald's2020–2023

  2 commercials

• Allianz2015

  2 commercials

• World Gold Council2022

  2 commercials

Also: Credit Suisse, Lexus, Domino's, Betfair, Barclays, Permanent TSB, Forever, Baileys, Arlo Parks, Motorpoint, Sainsbury's, Toyota

04 · Works with

Who Friend works with

From the credits: the companies behind the spots, by number of spots.

05 · Awards

Friend's awards

Award-winning commercials in the library, by their best award, and the company honours we could source.

• 4

  Creative Circle

  .

• 2

  Kinsale Sharks

  .

• 1

  Epica

  .

• 1

  IPA Effectiveness Awards

  .

06 · Work

Commercials by Friend

Our visual library has 38 Friend commercials, cut shot by shot. Here: the latest, then the most awarded.

Latest

© National Theatre LiveNational Theatre Live “The Best Seat in the House” 2025Creative Circle Silver 2025

© UswitchUswitch “We Put U First” 2025Creative Circle Silver 2025

© New York BakeryNew York Bakery “Bakes You There” 2025

© SwatchSwatch “Pipe Dream” 2025

© SwatchSwatch “Little Shop of Jellies” 2025

Most awarded

• © SpecsaversSpecsavers “I Don't Go” 2022Dir. Ric Cantor · Specsavers CreativeIPA Effectiveness Awards Gold 2024
• © ThreeThree “Phones Are Good” 2019Dir. Ian Pons Jewell · Wieden+KennedyCreative Circle Gold 2019
• © FinishFinish “I Love Doing Dishes” 2018Dir. Ian Pons Jewell · Wieden+KenendyKinsale Sharks Gold 2017
• © National Theatre LiveNational Theatre Live “The Best Seat in the House” 2025Dir. Mike Sharpe · Wonderhood StudiosCreative Circle Silver 2025
• © UswitchUswitch “We Put U First” 2025Dir. ManvsMachineCreative Circle Silver 2025
• © Tourism IrelandTourism Ireland “Wild Atlantic Way” 2014Dir. Georgi Banks-Davies · PublicisEpica Silver 2014
• © SpecsaversSpecsavers “Out of Order” 2022Dir. Ric Cantor · The AgencyCreative Circle Bronze 2022
• © ArgosArgos “Christmas Fool” 2019Dir. Ian Pons Jewell · The & PartnershipKinsale Sharks Bronze 2019
• © New York BakeryNew York Bakery “Bakes You There” 2025Dir. Lachlan Dickie · RCP
• © SwatchSwatch “Pipe Dream” 2025Dir. Grajper · MOX
• © SwatchSwatch “Little Shop of Jellies” 2025Dir. Grajper · MOX
• © SwatchSwatch “Jelly Effect Magic Carpet” 2025Dir. Grajper · MOX
• © John LewisJohn Lewis “Mattress” 2024Dir. ManvsMachine · Saatchi & Saatchi
• © John LewisJohn Lewis “Coach Tabby” 2024Dir. ManvsMachine · Saatchi & Saatchi
• © BetfairBetfair “Play Different” 2024Dir. ManvsMachine · Pablo
• © McDonald'sMcDonald's “Driver Tax” 2023Dir. Ric Cantor · DDB Aotearoa
• © Permanent TSBPermanent TSB “PTSB - Altogether More Human” 2023Dir. ManvsMachine · Publicis
• © MotorpointMotorpoint “Car Wash” 2023Dir. Ric Cantor
• © Abbott LyonAbbott Lyon “Made More You” 2023Dir. India Harris · St Luke's
• © Domino'sDomino's “Dominos 'Frazzled Dad” 2022Dir. Ric Cantor · VCCP
• © BaileysBaileys “Delight” 2022Dir. Gregory Ohrel · Mother
• © Arlo ParksArlo Parks “Softly” 2022Dir. Zhang + Knight
• © Sainsbury'sSainsbury's “Baby Banquet” 2022Dir. Tim & Joe · Wieden+Kennedy
• © SALOMONSALOMON “Speedverse PRG” 2022Dir. Bleu Désert · BBDO

07 · For producers

What producers use Friend's page for

1. 01Who directs for Friend

   Rosters change and websites go stale. You need who actually shot their spots.

   Every director behind Friend's 38 commercials, with the agencies and awards.

   © Specsavers© Three© Finish© National Theatre Live

   ManvsMachine · Ric Cantor · Georgi Banks-DaviesOpen Friend in the library →

2. 02Benchmark a production company

   Comparing companies means hunting through reels, trade press and award sites.

   Friend's work by year, brand and award in one place, and the companies with a similar body of work.

   © Mike's Hard Lemonade© Old Spice© Fox Sports Net© Skinny

   Similar: All Of Us Here, MJZ, PartizanCompare in the library →

08 · News

Friend in the news

The latest stories we could source.

• 2024-06FRIEND Signs Directing Duo BedroomLBB

09 · Questions

About Friend