MOX

01 · Featured

MOX's most awarded commercial

Creative Circle Silver 2021

Sports Direct “Sport Starts Here” 2021

A diverse group of athletes, initially uninspired, find their passion for sports reignited through a series of surreal and energetic transformations, culminating in a vibrant stadium celebration.

Directed by Henry Scholfield · MOX · Academy

See the spot →Every shot in the library

02 · Directors

Notable directors at MOX

Who made the work, and how much of it won awards. From the credits on every spot.

• © Sports Direct1 award-winningHenry Scholfield1 spots · Sports Direct “Sport Starts Here”
• © SwatchGrajper3 spots · Swatch “Pipe Dream”
• © Sports DirectLOOSE1 spots · Sports Direct “Dare to Dream Big”
• © ArsenalThe Reids1 spots · Arsenal “x A-COLD-WALL* - Face Off”
• © NikeWilliam Arcand1 spots · Nike “X MOX - Always On”

03 · Clients

MOX's clients

Every brand in the library, by award-winning work.

• Sports Direct2021–2023

  2 commercials · 1 award-winning

• Swatch2025

  3 commercials

• Arsenal2025

  1 commercials

• Nike2024

  1 commercials

04 · Works with

Who MOX works with

From the credits: the companies behind the spots, by number of spots.

05 · Awards

MOX's awards

Award-winning commercials in the library, by their best award, and the company honours we could source.

• 1

  Creative Circle

  .

06 · Work

Commercials by MOX

Our visual library has 7 MOX commercials, cut shot by shot. Here: the latest, then the most awarded.

Latest

© ArsenalArsenal “x A-COLD-WALL* - Face Off” 2025

© SwatchSwatch “Pipe Dream” 2025

© SwatchSwatch “Little Shop of Jellies” 2025

© SwatchSwatch “Jelly Effect Magic Carpet” 2025

© NikeNike “X MOX - Always On” 2024

Most awarded

• © Sports DirectSports Direct “Sport Starts Here” 2021Dir. Henry Scholfield · MOXCreative Circle Silver 2021
• © ArsenalArsenal “x A-COLD-WALL* - Face Off” 2025Dir. The Reids · MOX
• © SwatchSwatch “Pipe Dream” 2025Dir. Grajper · MOX
• © SwatchSwatch “Little Shop of Jellies” 2025Dir. Grajper · MOX
• © SwatchSwatch “Jelly Effect Magic Carpet” 2025Dir. Grajper · MOX
• © NikeNike “X MOX - Always On” 2024Dir. William Arcand · MOX
• © Sports DirectSports Direct “Dare to Dream Big” 2023Dir. LOOSE · MOX

07 · For producers

What producers use MOX's page for

1. 01Who MOX hires

   Before a pitch, you need to know which directors and production companies an agency trusts.

   The directors and production companies behind MOX's 7 commercials, spot by spot.

   © Sports Direct© Arsenal© Swatch© Swatch

   Grajper · Henry Scholfield · LOOSEOpen MOX in the library →

2. 02Audit an agency's work

   Comparing companies means hunting through reels, trade press and award sites.

   MOX's work by year, brand and award in one place, and the companies with a similar body of work.

   © DoorDash© Vodafone© adidas© Cartier

   Similar: Wieden+Kennedy, BBH, &SonCompare in the library →

08 · Questions

About MOX