commercial director

Ric Cantor

Ric Cantor is a commercial director. FrameThrower's visual library has 21 of their commercials (2018–2026), cut shot by shot, 2 of them award-winning. The work includes spots for Specsavers, mycar Tyre & Auto, Skipton Building Society and Ram Trucks, produced most often by Friend and Scoundrel, for agencies including TBWA, Highdive and The Agency.

21
Commercials in our library: 2
Award-winning: 2018–2026
Active

01 · Featured

Ric Cantor's most awarded commercial

IPA Effectiveness Awards Gold 2024

Specsavers “I Don't Go” 2022

Elderly people explain why they don't go to Specsavers, only to reveal that Specsavers comes to them, highlighting their home visit service.

Directed by Ric Cantor · Specsavers Creative · Friend

See the spot →

02 · Brands

Brands Ric Cantor has made commercials for

Every brand in the library, by award-winning work.

Specsavers2022–2026
3 commercials · 2 award-winning
mycar Tyre & Auto2024
3 commercials
Skipton Building Society2026
2 commercials
Ram Trucks2023
1 commercials
McDonald's2023
1 commercials
Domino's2022
1 commercials
Foodstuffs NZ2023
1 commercials
BMW2024
1 commercials
AGA Rangemaster Ltd2025
1 commercials
Navy Federal Credit Union2024
1 commercials
Interac Corp.2023
1 commercials
HCF2023
1 commercials

Also: Black Forest, Motorpoint, SAVILLS, HAYS

03 · Works with

Who Ric Cantor works with

From the credits: the companies behind the spots, by number of spots.

Production companies Ric Cantor works with

Agencies Ric Cantor works with

04 · Awards

Ric Cantor's awards

Award-winning commercials in the library, by their best award, and the company honours we could source.

1
Creative Circle
.
1
IPA Effectiveness Awards
.

Top award-winning spots

IPA Effectiveness Awards Gold 2024Specsavers “I Don't Go”
Creative Circle Bronze 2022Specsavers “Out of Order”

05 · Work

Commercials by Ric Cantor

Our visual library has 21 Ric Cantor commercials, cut shot by shot. Here: the latest, then the most awarded.

Per year · gold = award-winning

2025

Latest

Skipton Building Society “Founded on Fairness” (2026)

Skipton Building Society “Rickshaw” (2026)

AGA Rangemaster Ltd “Rangemaster - Part of the family since 1830” (2025)

Most awarded

© SpecsaversSpecsavers “I Don't Go” 2022Dir. Ric Cantor · Specsavers CreativeIPA Effectiveness Awards Gold 2024
© SpecsaversSpecsavers “Out of Order” 2022Dir. Ric Cantor · The AgencyCreative Circle Bronze 2022
© SpecsaversSpecsavers “Domi Eye Test” 2026Dir. Ric Cantor · Specsavers
© Skipton Building SocietySkipton Building Society “Founded on Fairness” 2026Dir. Ric Cantor · The Red Brick Road
© Skipton Building SocietySkipton Building Society “Rickshaw” 2026Dir. Ric Cantor
© Black ForestBlack Forest “Telephone” 2026Dir. Ric Cantor · Mono
© AGA Rangemaster LtdAGA Rangemaster Ltd “Rangemaster - Part of the family since 1830” 2025Dir. Ric Cantor · Mr. President
© BMWBMW “Ultimate Match” 2024Dir. Ric Cantor · Goodby Silverstein & Partners
© mycar Tyre & Automycar Tyre & Auto “mycar - The Celebrant” 2024Dir. Ric Cantor · TBWA
© mycar Tyre & Automycar Tyre & Auto “mycar - The Carer” 2024Dir. Ric Cantor · TBWA
© mycar Tyre & Automycar Tyre & Auto “mycar - The Argument” 2024Dir. Ric Cantor · TBWA
© Navy Federal Credit UnionNavy Federal Credit Union “Anniversary” 2024Dir. Ric Cantor · MullenLowe
© Ram TrucksRam Trucks “Premature Electrification” 2023Dir. Ric Cantor · Highdive
© McDonald'sMcDonald's “Driver Tax” 2023Dir. Ric Cantor · DDB Aotearoa
© Foodstuffs NZFoodstuffs NZ “King's Feast” 2023Dir. Ric Cantor · FCB New Zealand
© Interac Corp.Interac Corp. “We Geek Out” 2023Dir. Ric Cantor · Zulu Alpha Kilo
© HCFHCF “We Put Our Money Where Our Members Are” 2023Dir. Ric Cantor · Clemenger BBDO
© MotorpointMotorpoint “Car Wash” 2023Dir. Ric Cantor
© Domino'sDomino's “Dominos 'Frazzled Dad” 2022Dir. Ric Cantor · VCCP
© SAVILLSSAVILLS “HOUSE UNFAITHFUL” 2022Dir. Ric Cantor · Isobel
© HAYSHAYS “Recruiting for a digital future” 2018Dir. Ric Cantor · vml J. Walter Thompson London

06 · For producers

What producers use Ric Cantor's page for

01Shortlist directors for your triple bid
You need three directors who can deliver this tone, and a reel is not a shortlist.
Start from Ric Cantor's work and find directors with a similar style, each with every spot, agency, production company and award.
© Petro Canada© Nextel© HBO GO© E-Trade
Similar to Ric Cantor: James Haworth, Jim Jenkins, David Shane
02Ric Cantor's full body of work, with credits
A reel shows the hits. You need every spot, and who made each one with them.
All 21 commercials, searchable shot by shot, with the agency, production company and awards on every spot.
© Specsavers© Specsavers© Specsavers© Skipton Building Society
21 commercials, 2 award-winning

07 · Questions

About Ric Cantor

What commercials has Ric Cantor directed?+

21 in the library, 2018–2026, including Specsavers “I Don't Go”, Specsavers “Out of Order”, Specsavers “Domi Eye Test” and Skipton Building Society “Founded on Fairness”.

Which production company does Ric Cantor work with?+

Most often Friend (5 spots), also Scoundrel, Knucklehead and Golden.

Which agencies has Ric Cantor worked with?+

TBWA (3), Highdive (1), The Agency (1), Specsavers Creative (1) and DDB Aotearoa (1).

What awards has Ric Cantor's work won?+

2 award-winning spots, including IPA Effectiveness Awards Gold 2024 for Specsavers “I Don't Go” and Creative Circle Bronze 2022 for Specsavers “Out of Order”.

Which directors have a similar style to Ric Cantor?+

James Haworth, Jim Jenkins, David Shane, Bryan Buckley and Jeff Low, by the ideas, tone and categories of their work.

08 · Discover

Other directors with a similar style

Not connected to Ric Cantor: matched by the ideas, tone and categories of their commercials.