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Specsavers “Out of Order” 2022

Specsavers “Out of Order” (2022) is a Specsavers commercial directed by Ric Cantor for The Agency, produced by Friend. It won one award: Creative Circle 2022 Bronze FILM - Best TV 30secs & under (single).

A delivery driver struggles to deliver a large package to an apartment building with a broken elevator, only to realize he's at the wrong building.

Video: SpecsaversOfficial on YouTube

Shot by shot

  1. A white delivery van with red lettering drives past a large, multi-story apartment building on an overcast day.© Specsavers0:00
  2. A delivery man with a beard and a high-vis vest is seen from the waist up, looking around nervously from behind a large cardboard box in the back of a van.© Specsavers0:02
  3. A delivery man in a high-vis vest struggles to carry a large cardboard box through a doorway in an office building, looking strained.© Specsavers0:04
  4. A delivery man in a high-vis vest struggles to carry a large, heavy box up a flight of stairs in an apartment building.© Specsavers0:06
  5. A delivery man struggles with a large box, leaning against a wall, while a woman carrying shopping bags looks at him in an apartment building stairwell.© Specsavers0:08
  6. A delivery man in a high-vis vest, exhausted, leans against a wall on the 7th floor, holding a large box, with a city skyline in the background.© Specsavers0:09
  7. A man in a high-vis jacket walks up the stairs of a residential building with a glass exterior staircase.© Specsavers0:12
  8. A group of young women stand in a hallway, looking at their phones, as a man struggles to carry a large box through a doorway in an apartment building.© Specsavers0:15
  9. A delivery person in a high-vis jacket attempts to deliver a package to a flat on a balcony of a residential building.© Specsavers0:17
  10. A delivery man in a high-vis vest knocks on a red door on a balcony, with apartment buildings in the background.© Specsavers0:17
  11. A woman with a towel on her head looks confused while talking to a delivery person at her front door.© Specsavers0:19
  12. A delivery man in a high-vis vest struggles to fit a large box through a doorway on a balcony overlooking apartment buildings on a cloudy day.© Specsavers0:24

Stills © Specsavers. Made by The Agency, Friend and Ric Cantor.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Misreading the address due to poor eyesight causes a delivery nightmare.

Tagline: “Should've gone to Specsavers”

misunderstanding due to poor visionphysical comedy of struggleescalating frustrationthe long haulwrong address

The cut

Length
30 s
Shots
22
Average shot
1.4 s

What creatives use Specsavers “Out of Order” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Specsavers “Out of Order”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A white delivery van with red lettering drives past a large, multi-story apartment building on an overcast day.© SpecsaversA delivery man with a beard and a high-vis vest is seen from the waist up, looking around nervously from behind a large cardboard box in the back of a van.© SpecsaversA delivery man in a high-vis vest struggles to carry a large cardboard box through a doorway in an office building, looking strained.© SpecsaversA delivery man in a high-vis vest struggles to carry a large, heavy box up a flight of stairs in an apartment building.© Specsavers
    Frames from Specsavers “Out of Order”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Specsavers “Out of Order” in order, with its length, framing and what happens in it.

    A white delivery van with red lettering drives past a large, multi-story apartment building on an overcast day.© SpecsaversA delivery man with a beard and a high-vis vest is seen from the waist up, looking around nervously from behind a large cardboard box in the back of a van.© SpecsaversA delivery man in a high-vis vest struggles to carry a large cardboard box through a doorway in an office building, looking strained.© SpecsaversA delivery man in a high-vis vest struggles to carry a large, heavy box up a flight of stairs in an apartment building.© SpecsaversA delivery man struggles with a large box, leaning against a wall, while a woman carrying shopping bags looks at him in an apartment building stairwell.© SpecsaversA delivery man in a high-vis vest, exhausted, leans against a wall on the 7th floor, holding a large box, with a city skyline in the background.© Specsavers
    Length: 30 s · Shots: 22 · Average shot: 1.4 s

  3. 03Ad ideas: every spot built on a escalating frustration

    Before you present an idea, you need to know who has done it, and how.

    Specsavers “Out of Order” is built on a escalating frustration. Search the library by idea to see every spot that uses it.

    Apple “Pudding”© AppleOrange “Verne Troyer”© OrangeUber Reserve “Elevator”© Uber ReserveFox “Sinceros”© Fox
    Apple · Orange · Uber Reserve · Fox

More commercials by Ric Cantor

  • Specsavers "I Don't Go" (2022) commercial still© SpecsaversSpecsavers “I Don't Go” 2022Dir. Ric Cantor · Specsavers CreativeIPA Effectiveness Awards Gold 2024
  • Skipton Building Society "Founded on Fairness" (2026) commercial still© Skipton Building SocietySkipton Building Society “Founded on Fairness” 2026Dir. Ric Cantor · The Red Brick Road
  • Black Forest "Telephone" (2026) commercial still© Black ForestBlack Forest “Telephone” 2026Dir. Ric Cantor · Mono
  • AGA Rangemaster Ltd "Rangemaster - Part of the family since 1830" (2025) commercial still© AGA Rangemaster LtdAGA Rangemaster Ltd “Rangemaster - Part of the family since 1830” 2025Dir. Ric Cantor · Mr. President
  • BMW "Ultimate Match" (2024) commercial still© BMWBMW “Ultimate Match” 2024Dir. Ric Cantor · Goodby Silverstein & Partners
  • mycar Tyre & Auto "mycar - The Celebrant" (2024) commercial still© mycar Tyre & Automycar Tyre & Auto “mycar - The Celebrant” 2024Dir. Ric Cantor · TBWA

More from The Agency

  • Merrell "Good Things Await" (2024) commercial still© MerrellMerrell “Good Things Await” 2024Dir. Lavender & Ravenscroft · The Agency

Award-winning health & pharma commercials

  • Novartis "Relax Your Tight End" (2026) commercial still© NovartisNovartis “Relax Your Tight End” 2026Dir. Eric Wareheim · FallonClio Awards Grand Prix 2026
  • Psp "Birds Never Forget To Fly" (2025) commercial still© PspPsp “Birds Never Forget To Fly” 2025Dir. Giorgi Okmelashvili · PlaymakersADC Europe Grand Prix 2025
  • Viatris "Make Love Last" (2025) commercial still© ViatrisViatris “Make Love Last” 2025OgilvyClio Awards Grand Prix 2025
  • Biogen "Friedreich and I" (2026) commercial still© BiogenBiogen “Friedreich and I” 2026Dir. Pablo Arreba · VML Health SpainADC Awards Gold 2026
  • Kaiser Permanente "Moving All To One" (2026) commercial still© Kaiser PermanenteKaiser Permanente “Moving All To One” 2026Dir. The Sacred Egg · Droga5shots Awards Gold 2026
  • Healthline "For All I Know" (2026) commercial still© HealthlineHealthline “For All I Know” 2026Dir. Sam SabawiiWebby Awards 2026

Questions

Who directed the Specsavers “Out of Order” commercial?

Ric Cantor directed it, produced by Friend, for the agency The Agency.

Which agency made Specsavers “Out of Order”?

The Agency created it for Specsavers (2022).

What awards did Specsavers “Out of Order” win?

1 awards, including Creative Circle 2022 Bronze FILM - Best TV 30secs & under (single).

What is the tagline of Specsavers “Out of Order”?

“Should've gone to Specsavers”

Sources for the credits and awards

web.archive.org