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advertising agency

FCB New Zealand

FCB New Zealand is a advertising agency. FrameThrower's visual library has 13 of its commercials (2014–2025), cut shot by shot, 2 of them award-winning. The work includes spots for NZ Transport Agency Waka Kotahi, Mercury, NZTA Waka Kotahi and Health Promotion Agency, directed by Steve Ayson, Tom Gould and Daniel Warwick among others, produced with The Sweetshop NZ, Scoundrel and 3&7.

13
Commercials in our library
2
Award-winning
2014–2025
Active

01 · Featured

FCB New Zealand's most awarded commercial

Waka Kotahi NZ Transport Agency “Toll Booth” (2022), still© Waka Kotahi NZ Transport AgencyWaka Kotahi NZ Transport Agency “Toll Booth” (2022), frame 2© Waka Kotahi NZ Transport AgencyWaka Kotahi NZ Transport Agency “Toll Booth” (2022), frame 3© Waka Kotahi NZ Transport AgencyWaka Kotahi NZ Transport Agency “Toll Booth” (2022), frame 4© Waka Kotahi NZ Transport AgencyWaka Kotahi NZ Transport Agency “Toll Booth” (2022), frame 5© Waka Kotahi NZ Transport AgencyWaka Kotahi NZ Transport Agency “Toll Booth” (2022), frame 6© Waka Kotahi NZ Transport Agency

The One Show Gold 2022

Waka Kotahi NZ Transport Agency “Toll Booth” 2022

A family's journey through a beautiful landscape is juxtaposed with a metaphorical toll booth, highlighting the hidden costs of road accidents and the vision for zero deaths.

Directed by Steve Ayson · FCB New Zealand · 3&7

02 · Directors

Notable directors at FCB New Zealand

Who made the work, and how much of it won awards. From the credits on every spot.

03 · Clients

FCB New Zealand's clients

Every brand in the library, by award-winning work.

  • Waka Kotahi NZ Transport Agency2022

    1 commercials · 1 award-winning

  • NZI Insurance2014

    1 commercials · 1 award-winning

  • NZ Transport Agency Waka Kotahi2023–2024

    2 commercials

  • Mercury2023–2024

    2 commercials

  • NZTA Waka Kotahi2025

    2 commercials

  • Health Promotion Agency2018

    1 commercials

  • Foodstuffs NZ2023

    1 commercials

  • NZ Transport Agency2024

    1 commercials

  • WorkSafe2020

    1 commercials

  • Ministry of Education2019

    1 commercials

04 · Works with

Who FCB New Zealand works with

From the credits: the companies behind the spots, by number of spots.

05 · Awards

FCB New Zealand's awards

Award-winning commercials in the library, by their best award, and the company honours we could source.

  • 1

    The One Show

    .

  • 1

    D&AD

    .

Top award-winning spots

  • The One Show Gold 2022Waka Kotahi NZ Transport Agency “Toll Booth”
  • D&AD Graphite Pencil 2014NZI Insurance “Devil's Chair”

06 · Work

Commercials by FCB New Zealand

Our visual library has 13 FCB New Zealand commercials, cut shot by shot. Here: the latest, then the most awarded.

Per year · gold = award-winning

2020
2025

Latest

NZTA Waka Kotahi “Booze Maths” (2025)© NZTA Waka KotahiNZTA Waka Kotahi “Booze Maths” 2025
NZTA – Waka Kotahi “NZTA - Waka Kotahi - Don't Let The Drugs Drive” (2025)© NZTA – Waka KotahiNZTA – Waka Kotahi “NZTA - Waka Kotahi - Don't Let The Drugs Drive” 2025
NZ Transport Agency “WAKA” (2024)© NZ Transport AgencyNZ Transport Agency “WAKA” 2024
Mercury “Bring the Buzz” (2024)© MercuryMercury “Bring the Buzz” 2024
NZ Transport Agency Waka Kotahi “Road Safety” (2024)© NZ Transport Agency Waka KotahiNZ Transport Agency Waka Kotahi “Road Safety” 2024

Most awarded

  • Waka Kotahi NZ Transport Agency "Toll Booth" (2022) commercial still© Waka Kotahi NZ Transport AgencyWaka Kotahi NZ Transport Agency “Toll Booth” 2022Dir. Steve Ayson · FCB New ZealandThe One Show Gold 2022
  • NZI Insurance "Devil's Chair" (2014) commercial still© NZI InsuranceNZI Insurance “Devil's Chair” 2014Dir. Damon Duncan · FCB New ZealandD&AD Graphite Pencil 2014
  • NZTA Waka Kotahi "Booze Maths" (2025) commercial still© NZTA Waka KotahiNZTA Waka Kotahi “Booze Maths” 2025Dir. Max Barden · FCB New Zealand
  • NZTA – Waka Kotahi "NZTA - Waka Kotahi - Don't Let The Drugs Drive" (2025) commercial still© NZTA – Waka KotahiNZTA – Waka Kotahi “NZTA - Waka Kotahi - Don't Let The Drugs Drive” 2025Dir. Tom Gould · FCB New Zealand
  • NZ Transport Agency "WAKA" (2024) commercial still© NZ Transport AgencyNZ Transport Agency “WAKA” 2024Dir. Steve Ayson · FCB New Zealand
  • Mercury "Bring the Buzz" (2024) commercial still© MercuryMercury “Bring the Buzz” 2024Dir. Ben Dean · FCB New Zealand
  • NZ Transport Agency Waka Kotahi "Road Safety" (2024) commercial still© NZ Transport Agency Waka KotahiNZ Transport Agency Waka Kotahi “Road Safety” 2024Dir. Tom Gould · FCB New Zealand
  • Foodstuffs NZ "King's Feast" (2023) commercial still© Foodstuffs NZFoodstuffs NZ “King's Feast” 2023Dir. Ric Cantor · FCB New Zealand
  • NZ Transport Agency Waka Kotahi "Waka Kotahi - Would You Rather" (2023) commercial still© NZ Transport Agency Waka KotahiNZ Transport Agency Waka Kotahi “Waka Kotahi - Would You Rather” 2023Dir. Gaysorn Thavat · FCB New Zealand
  • Mercury "The Second Sun" (2023) commercial still© MercuryMercury “The Second Sun” 2023Dir. Pete Baker · FCB New Zealand
  • WorkSafe "Inner-Meerkats" (2020) commercial still© WorkSafeWorkSafe “Inner-Meerkats” 2020Dir. Mark Albiston · FCB New Zealand
  • Ministry of Education "Oat The Goat" (2019) commercial still© Ministry of EducationMinistry of Education “Oat The Goat” 2019Dir. Matt von Trott · FCB New Zealand
  • Health Promotion Agency "The Lost Night" (2018) commercial still© Health Promotion AgencyHealth Promotion Agency “The Lost Night” 2018Dir. Daniel Warwick · FCB New Zealand

07 · For producers

What producers use FCB New Zealand's page for

  1. 01Who FCB New Zealand hires

    Before a pitch, you need to know which directors and production companies an agency trusts.

    The directors and production companies behind FCB New Zealand's 13 commercials, spot by spot.

    Waka Kotahi NZ Transport Agency “Toll Booth”© Waka Kotahi NZ Transport AgencyNZI Insurance “Devil's Chair”© NZI InsuranceNZTA Waka Kotahi “Booze Maths”© NZTA Waka KotahiNZTA – Waka Kotahi “NZTA - Waka Kotahi - Don't Let The Drugs Drive”© NZTA – Waka Kotahi
    Steve Ayson · Tom Gould · Daniel Warwick

  2. 02Audit an agency's work

    Comparing companies means hunting through reels, trade press and award sites.

    FCB New Zealand's work by year, brand and award in one place, and the companies with a similar body of work.

    Clemenger BBDO© New Zealand Transport AgencyClemenger UnLtd© NZTAM&C Saatchi© Transport for LondonOgilvy© Dove
    Similar: Clemenger BBDO, Clemenger UnLtd, M&C Saatchi

08 · Questions

About FCB New Zealand

What commercials has FCB New Zealand made?+

13 in the library, 2014–2025, including Waka Kotahi NZ Transport Agency “Toll Booth”, NZI Insurance “Devil's Chair”, NZTA Waka Kotahi “Booze Maths” and NZTA – Waka Kotahi “NZTA - Waka Kotahi - Don't Let The Drugs Drive”.

Which directors does FCB New Zealand work with?+

Steve Ayson (2), Tom Gould (2), Daniel Warwick (1), Ric Cantor (1), Gaysorn Thavat (1) and Ben Dean (1).

What awards has FCB New Zealand's work won?+

2 award-winning spots, including The One Show Gold 2022 for Waka Kotahi NZ Transport Agency “Toll Booth” and D&AD Graphite Pencil 2014 for NZI Insurance “Devil's Chair”.

Who are FCB New Zealand's clients?+

In the library: Waka Kotahi NZ Transport Agency (1 commercials, 2022–2022), NZI Insurance (1 commercials, 2014–2014), NZ Transport Agency Waka Kotahi (2 commercials, 2023–2024), Mercury (2 commercials, 2023–2024), NZTA Waka Kotahi (2 commercials, 2025–2025) and Health Promotion Agency (1 commercials, 2018–2018).

09 · Discover

Other agencies with similar work

Not connected to FCB New Zealand: matched by the ideas, tone and categories of their commercials.