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commercial production company

The Sweetshop NZ

The Sweetshop NZ is a commercial production company. FrameThrower's visual library has 13 of its commercials (2022–2026), cut shot by shot. The work includes spots for Trade Me, NZTA Waka Kotahi, TVNZ and AutoTrader, directed by Mark Albiston, Trevor Clarence and Tom Gould among others, for agencies including FCB New Zealand, Special and Bastion Australia.

13
Commercials in our library
2022–2026
Active

01 · Featured

The Sweetshop NZ's most awarded commercial

Trade Me “Goodbye Things 30” (2026), still© Trade MeTrade Me “Goodbye Things 30” (2026), frame 2© Trade MeTrade Me “Goodbye Things 30” (2026), frame 3© Trade MeTrade Me “Goodbye Things 30” (2026), frame 4© Trade MeTrade Me “Goodbye Things 30” (2026), frame 5© Trade MeTrade Me “Goodbye Things 30” (2026), frame 6© Trade Me

Trade Me “Goodbye Things 30” 2026

People reflect on their unused or regretted purchases, deciding to sell them on Trade Me, highlighting the platform's no success fees.

Directed by Trevor Clarence · Special · The Sweetshop NZ

02 · Directors

Notable directors at The Sweetshop NZ

Who made the work, and how much of it won awards. From the credits on every spot.

03 · Clients

The Sweetshop NZ's clients

Every brand in the library, by award-winning work.

  • Trade Me2026

    3 commercials

  • NZTA Waka Kotahi2025

    2 commercials

  • TVNZ2022

    1 commercials

  • AutoTrader2024

    1 commercials

  • Genesis2023

    1 commercials

  • AMI2025

    1 commercials

  • Vogel's2023

    1 commercials

  • Air New Zealand2024

    1 commercials

  • NZ Transport Agency Waka Kotahi2024

    1 commercials

  • The Warehouse Group2022

    1 commercials

04 · Works with

Who The Sweetshop NZ works with

From the credits: the companies behind the spots, by number of spots.

Agencies The Sweetshop NZ works for

05 · Work

Commercials by The Sweetshop NZ

Our visual library has 13 The Sweetshop NZ commercials, cut shot by shot. Here: the latest, then the most awarded.

Per year · gold = award-winning

2025

Latest

Trade Me “Goodbye Things 30” (2026)© Trade MeTrade Me “Goodbye Things 30” 2026
Trade Me “Goodbye Things 15” (2026)© Trade MeTrade Me “Goodbye Things 15” 2026
Trade Me “Goodbye Things (2/2)” (2026)© Trade MeTrade Me “Goodbye Things (2/2)” 2026
NZTA Waka Kotahi “Booze Maths” (2025)© NZTA Waka KotahiNZTA Waka Kotahi “Booze Maths” 2025
AMI “Insurance On Your Side” (2025)© AMIAMI “Insurance On Your Side” 2025

Most awarded

  • Trade Me "Goodbye Things 30" (2026) commercial still© Trade MeTrade Me “Goodbye Things 30” 2026Dir. Trevor Clarence · Special
  • Trade Me "Goodbye Things 15" (2026) commercial still© Trade MeTrade Me “Goodbye Things 15” 2026Dir. Trevor Clarence · Special
  • Trade Me "Goodbye Things (2/2)" (2026) commercial still© Trade MeTrade Me “Goodbye Things (2/2)” 2026Dir. Trevor Clarence · Special
  • NZTA Waka Kotahi "Booze Maths" (2025) commercial still© NZTA Waka KotahiNZTA Waka Kotahi “Booze Maths” 2025Dir. Max Barden · FCB New Zealand
  • AMI "Insurance On Your Side" (2025) commercial still© AMIAMI “Insurance On Your Side” 2025Dir. Tom Gould · Colenso BBDO
  • NZTA – Waka Kotahi "NZTA - Waka Kotahi - Don't Let The Drugs Drive" (2025) commercial still© NZTA – Waka KotahiNZTA – Waka Kotahi “NZTA - Waka Kotahi - Don't Let The Drugs Drive” 2025Dir. Tom Gould · FCB New Zealand
  • AutoTrader "Tell New Zealand About Your Car" (2024) commercial still© AutoTraderAutoTrader “Tell New Zealand About Your Car” 2024Dir. Damien Shatford · 4AM
  • Air New Zealand "Air New Zealand" (2024) commercial still© Air New ZealandAir New Zealand “Air New Zealand” 2024Dir. Mark Albiston · Bastion Australia
  • NZ Transport Agency Waka Kotahi "Road Safety" (2024) commercial still© NZ Transport Agency Waka KotahiNZ Transport Agency Waka Kotahi “Road Safety” 2024Dir. Tom Gould · FCB New Zealand
  • Genesis "Inspires Next Generation" (2023) commercial still© GenesisGenesis “Inspires Next Generation” 2023Dir. Mark Albiston · Bastion Australia
  • Vogel's "The Bread We Do More For" (2023) commercial still© Vogel'sVogel's “The Bread We Do More For” 2023Dir. Max Barden · DDB Aotearoa
  • TVNZ "TVNZ" (2022) commercial still© TVNZTVNZ “TVNZ” 2022Dir. Damien Shatford · Dentsu Inc.
  • The Warehouse Group "The Warehouse - Nigel's Christmas Wish" (2022) commercial still© The Warehouse GroupThe Warehouse Group “The Warehouse - Nigel's Christmas Wish” 2022Dir. Mark Albiston · The Warehouse Group

06 · For producers

What producers use The Sweetshop NZ's page for

  1. 01Who directs for The Sweetshop NZ

    Rosters change and websites go stale. You need who actually shot their spots.

    Every director behind The Sweetshop NZ's 13 commercials, with the agencies and awards.

    Trade Me “Goodbye Things 30”© Trade MeTrade Me “Goodbye Things 15”© Trade MeTrade Me “Goodbye Things (2/2)”© Trade MeNZTA Waka Kotahi “Booze Maths”© NZTA Waka Kotahi
    Mark Albiston · Trevor Clarence · Tom Gould

  2. 02Benchmark a production company

    Comparing companies means hunting through reels, trade press and award sites.

    The Sweetshop NZ's work by year, brand and award in one place, and the companies with a similar body of work.

    Finch© New Zealand GovernmentFilm Master© Aqualtis Washing MachineMJZ© Old SpiceMerman Branded (UK)© PureGym
    Similar: Finch, Film Master, MJZ

07 · Questions

About The Sweetshop NZ

What commercials has The Sweetshop NZ made?+

13 in the library, 2022–2026, including Trade Me “Goodbye Things 30”, Trade Me “Goodbye Things 15”, Trade Me “Goodbye Things (2/2)” and NZTA Waka Kotahi “Booze Maths”.

Which agencies has The Sweetshop NZ worked with?+

FCB New Zealand (3), Special (3), Bastion Australia (2), Dentsu Inc. (1) and 4AM (1).

Which directors are behind The Sweetshop NZ's commercials?+

Mark Albiston (3), Trevor Clarence (3), Tom Gould (3), Damien Shatford (2) and Max Barden (2).

Who are The Sweetshop NZ's clients?+

In the library: Trade Me (3 commercials, 2026–2026), NZTA Waka Kotahi (2 commercials, 2025–2025), TVNZ (1 commercials, 2022–2022), AutoTrader (1 commercials, 2024–2024), Genesis (1 commercials, 2023–2023) and AMI (1 commercials, 2025–2025).

08 · Discover

Other production companies with similar work

Not connected to The Sweetshop NZ: matched by the ideas, tone and categories of their commercials.