Dentsu Inc.

01 · Featured

Dentsu Inc.'s most awarded commercial

Cannes Lions Titanium 2014

Honda “Sound of Honda / Ayrton Senna 1989” 2013

Honda recreates Ayrton Senna's fastest lap at Suzuka Circuit using light and sound, showcasing their telemetry technology and commitment to innovation.

Directed by Kosai Sekine · Dentsu Inc. · Dentsu Creative X Inc.

See the spot →Every shot in the library

02 · Directors

Notable directors at Dentsu Inc.

Who made the work, and how much of it won awards. From the credits on every spot.

• © Honda1 award-winningKosai Sekine2 spots · Honda “Sound of Honda / Ayrton Senna 1989”
• © Cupnoodle1 award-winningAkira Nagai1 spots · Cupnoodle “Globalization”
• © The World's First Kawaii (Cute) Miso Soup1 award-winningSojiro Kamatani1 spots · The World's First Kawaii (Cute) Miso Soup “The World's First Kawaii (Cute) Miso Soup”
• © Honda1 award-winningKiyoshi Ikemune1 spots · Honda “Space-Hub”
• © Pocari Sweat1 award-winningKen Nakano1 spots · Pocari Sweat “Find Your Own Way”
• © Mitsubishi Electric Corporation1 award-winningMasahito Kobayashi1 spots · Mitsubishi Electric Corporation “Take Back What Matters — So We Don’t Melt Away”
• © 7-ElevenChristine Yuan3 spots · 7-Eleven “Commute”
• © SumitomoHisashi Eto3 spots · Sumitomo “Forest”
• © Uniqlo SportsAndreas Roth2 spots · Uniqlo Sports “16FW Kei Nishikori - DC”
• © Totino'sMAMA2 spots · Totino's “Totino's - Roof”
• © BritaTom Wilson2 spots · Brita “Taste Over Everything”
• © ToyotaVicky Murphy1 spots · Toyota “Buenos Aires”

03 · Clients

Dentsu Inc.'s clients

Every brand in the library, by award-winning work.

• Honda2013–2024

  4 commercials · 2 award-winning

• Cupnoodle2014

  1 commercials · 1 award-winning

• The World's First Kawaii (Cute) Miso Soup2017

  1 commercials · 1 award-winning

• Lion Corp1990

  1 commercials · 1 award-winning

• Subaru2011

  1 commercials · 1 award-winning

• Pocari Sweat2022

  1 commercials · 1 award-winning

• Mitsubishi Electric Corporation2026

  1 commercials · 1 award-winning

• Lexus2018–2023

  3 commercials

• 7-Eleven2023

  3 commercials

• Toyota2016

  2 commercials

• Sumitomo2024

  2 commercials

• Totino's2026

  2 commercials

Also: Fuji Xerox, SoftBank, Uniqlo Sports, Uniqlo, Cadillac, TVNZ, Toyota Motor Corporation Australia, Hazuki Loupe, BrightHR, Porsche, Sony, The Co-operative Bank

04 · Works with

Who Dentsu Inc. works with

From the credits: the companies behind the spots, by number of spots.

05 · Awards

Dentsu Inc.'s awards

Award-winning commercials in the library, by their best award, and the company honours we could source.

• 3

  AdFest

  2 top prizes

• 2

  Cannes Lions

  1 top prize

• 2

  London International Awards

  .

• 1

  shots Awards

  .

06 · Work

Commercials by Dentsu Inc.

Our visual library has 49 Dentsu Inc. commercials, cut shot by shot. Here: the latest, then the most awarded; open the library for every one.

Latest

© Mitsubishi Electric CorporationMitsubishi Electric Corporation “Take Back What Matters — So We Don’t Melt Away” 2026London International Awards Bronze 2026

© CadillacCadillac “Go Louder” 2026

© SubwaySubway “Fresh Like That” 2026

© Totino'sTotino's “Totino's - Roof” 2026

© Totino'sTotino's “Ultimate Clothes” 2026

Most awarded

• © HondaHonda “Sound of Honda / Ayrton Senna 1989” 2013Dir. Kosai Sekine · Dentsu Inc.Cannes Lions Titanium 2014
• © Pocari SweatPocari Sweat “Find Your Own Way” 2022Dir. Ken Nakano · Dentsu Inc.AdFest Grand Prix 2022
• © CupnoodleCupnoodle “Globalization” 2014Dir. Akira Nagai · Dentsu Inc.AdFest Grand Prix 2014
• © Lion CorpLion Corp “The Longest Day” 1990Dentsu Inc.Cannes Lions Silver 1990
• © HondaHonda “Space-Hub” 2024Dir. Kiyoshi Ikemune · Dentsu Inc.shots Awards Gold 2024
• © The World's First Kawaii (Cute) Miso SoupThe World's First Kawaii (Cute) Miso Soup “The World's First Kawaii (Cute) Miso Soup” 2017Dir. Sojiro Kamatani · Dentsu Inc.AdFest Gold 2017
• © Mitsubishi Electric CorporationMitsubishi Electric Corporation “Take Back What Matters — So We Don’t Melt Away” 2026Dir. Masahito Kobayashi · Dentsu Inc.London International Awards Bronze 2026
• © SubaruSubaru “The Car Parts” 2011Dentsu Inc.London International Awards Bronze 2011
• © CadillacCadillac “Go Louder” 2026Dir. Elliott Power · Dentsu Inc.
• © SubwaySubway “Fresh Like That” 2026Dir. Christopher Brown · Dentsu Inc.
• © Totino'sTotino's “Totino's - Roof” 2026Dir. MAMA · Dentsu Inc.
• © Totino'sTotino's “Ultimate Clothes” 2026Dir. MAMA · Dentsu Inc.
• © University of New EnglandUniversity of New England “UNE - From U to Next” 2026Dir. Bill Bleakley · Dentsu Inc.
• © SumitomoSumitomo “Forest” 2024Dir. Hisashi Eto · Dentsu Inc.
• © SumitomoSumitomo “Sumitomo - Timber” 2024Dir. Hisashi Eto · Dentsu Inc.
• © ​RBC​RBC “Return on Life” 2024Dir. Nikki Ormerod · Dentsu Inc.
• © Sumitomo ForestrySumitomo Forestry “Building Forests Across The World” 2024Dir. Hisashi Eto · Dentsu Inc.
• © Toyota Motor Corporation AustraliaToyota Motor Corporation Australia “Toyota Genuine Accessories” 2023Dir. Rob Stanton-Cook · Dentsu Inc.
• © 7-Eleven7-Eleven “Commute” 2023Dir. Christine Yuan · Dentsu Inc.
• © 7-Eleven7-Eleven “7-Eleven - Storm” 2023Dir. Christine Yuan · Dentsu Inc.
• © 7-Eleven7-Eleven “Mighty Mite” 2023Dir. Christine Yuan · Dentsu Inc.
• © LexusLexus “Bold Waits For No One” 2023Dir. Adam Azimov · Dentsu Inc.
• © PorschePorsche “Garage Mentality” 2023Dir. Del Reginato · Dentsu Inc.
• © VivoVivo “V21” 2023Dir. Matthias Berndt · Dentsu Inc.

07 · For producers

What producers use Dentsu Inc.'s page for

1. 01Who Dentsu Inc. hires

   Before a pitch, you need to know which directors and production companies an agency trusts.

   The directors and production companies behind Dentsu Inc.'s 49 commercials, spot by spot.

   © Honda© Pocari Sweat© Cupnoodle© Lion Corp

   Christine Yuan · Hisashi Eto · Kosai SekineOpen Dentsu Inc. in the library →

2. 02Audit an agency's work

   Comparing companies means hunting through reels, trade press and award sites.

   Dentsu Inc.'s work by year, brand and award in one place, and the companies with a similar body of work.

   © Reporters Without Borders© Vodafone© DoorDash© Toyota

   Similar: INNOCEAN, BBH, Wieden+KennedyCompare in the library →

08 · News

Dentsu Inc. in the news

The latest stories we could source.

• 2026-10Dentsu Wins 12 Awards at the D&AD Awards 2026 Including “Design Agency of the Year” for Dentsu Inc.group.dentsu.com
• 2026-10Dentsu Wins Six Awards at the 2026 APAC Effie Awards.group.dentsu.com
• 2026-07Dentsu Wins 15 Lions, Including 4 Gold at Cannes Lions 2026.group.dentsu.com
• 2026-05Dentsu Wins Six Awards at “The One Show 2026” International Advertising Awards.group.dentsu.com
• 2026-02Brookfield Confirms Deal to Buy Dentsu Tokyo HQ.en.wikipedia.org
• 2025-04Dentsu Canada announced today the appointment of Ari Elkouby as its new Chief Creative Officer of Dentsu Creative Canada.dentsu.com

09 · Questions

About Dentsu Inc.