commercial production company · Brussels
Hamlet
HAMLET is an international creative production company for branded film and video content. by Jason Felstead and Ruben Goots in Brussels, Belgium. FrameThrower's visual library has 48 Hamlet commercials (2018–2026), cut shot by shot, 7 of them award-winning, for clients including Nike, Young Capital, Sprite and StuBru, directed by Julien & Quentin, Angelo Cerisara and Ian Pons Jewell among others.
- 48
- Commercials in our library
- 7
- Award-winning
- 2018–2026
- Active
- Brussels
- Based in
- 4
- Offices
01 · Featured
Hamlet's most awarded commercial
© Nike
© Nike
© Nike
© Nike
© Nike
© NikeClio Awards Silver 2019
Nike “Dare To Become” 2018
In a future where China dominates global football, a young player's journey from humble beginnings to international stardom inspires a nation to 'Dare To Become'.
Directed by Ian Pons Jewell · Wieden+Kennedy · Hamlet
Also watch
Young Capital “Boost Your Boomer” 2025 →Creative Circle Gold 2025
02 · Directors
Notable directors at Hamlet
Who made the work, and how much of it won awards. From the credits on every spot.
© Sprite2 award-winningJulien & Quentin4 spots · Sprite “HURTS REAL GOOD”
© Young Capital2 award-winningAngelo Cerisara3 spots · Young Capital “Boost Your Boomer”
© Nike1 award-winningIan Pons Jewell1 spots · Nike “Dare To Become”
© BMW1 award-winningZika Liu1 spots · BMW “The Icon”
© Nike1 award-winningHenry Scholfield1 spots · Nike “World of Warmth”
© NikeBen Strebel6 spots · Nike “Nike Everything starts with a run - Sever”
© SidactionLudovic Gontrand5 spots · Sidaction “Never This Close”
© LIDLFred De Loof4 spots · LIDL “FISH”
© National lottery belgiumDeben Van Dam3 spots · National lottery belgium “Win For Life - Boat”
© Uniqlo SportsAndreas Roth2 spots · Uniqlo Sports “16FW Kei Nishikori - DC”
© KBCBernd Faass2 spots · KBC “Home Renovation Housing and Energy”
© De BaakJara Moravec2 spots · De Baak “Leadership through a different lens”
03 · Clients
Hamlet's clients
Every brand in the library, by award-winning work.
- Nike2018–2024
8 commercials · 2 award-winning
- Young Capital2025
1 commercials · 1 award-winning
- Sprite2026
1 commercials · 1 award-winning
- StuBru2022
1 commercials · 1 award-winning
- BMW2023
1 commercials · 1 award-winning
- AXA2026
1 commercials · 1 award-winning
- OPPO2022–2023
4 commercials
- Lidl Belgium2018–2019
3 commercials
- Telenet2018
2 commercials
- Vinted2023
2 commercials
- LIDL2018
1 commercials
- National lottery belgium2018
1 commercials
Also: Uniqlo Sports, Uniqlo, HP Omen, McDonald’s France, Smartbox, YoungCapital, KBC, QNB, Total Energies, Fluvius, ING Belgium, Ionos
04 · Works with
Who Hamlet works with
From the credits: the companies behind the spots, by number of spots.
Agencies Hamlet works for
05 · Awards
Hamlet's awards
Award-winning commercials in the library, by their best award, and the company honours we could source.
3
shots Awards
.
1
Creative Circle
.
1
Clio Awards
.
1
Young Director Award
.
1
London International Awards
.
Top award-winning spots
- Clio Awards Silver 2019Nike “Dare To Become”
- shots Awards Gold 2026Sprite “HURTS REAL GOOD”
- Creative Circle Gold 2025Young Capital “Boost Your Boomer”
- shots Awards Gold 2024Nike “World of Warmth”
- shots Awards Gold 2023BMW “The Icon”
- Young Director Award Silver 2022StuBru “Missed You Stranger”
- London International Awards Bronze 2026AXA “Nothing Stops Women’s Rugby”
06 · Work
Commercials by Hamlet
Our visual library has 48 Hamlet commercials, cut shot by shot. Here: the latest, then the most awarded.
Per year · gold = award-winning
Latest
© SpriteSprite “HURTS REAL GOOD” 2026shots Awards Gold 2026
© De BaakDe Baak “Leadership through a different lens” 2026
© McDonald’s FranceMcDonald’s France “FC McDonald's” 2025Most awarded
© NikeNike “Dare To Become” 2018Dir. Ian Pons Jewell · Wieden+KennedyClio Awards Silver 2019
© SpriteSprite “HURTS REAL GOOD” 2026Dir. Julien & Quentin · Ogilvyshots Awards Gold 2026
© Young CapitalYoung Capital “Boost Your Boomer” 2025Dir. Angelo CerisaraCreative Circle Gold 2025
© NikeNike “World of Warmth” 2024Dir. Henry Scholfield · Wieden+Kennedyshots Awards Gold 2024
© BMWBMW “The Icon” 2023Dir. Zika Liu · Juiceshots Awards Gold 2023
© StuBruStuBru “Missed You Stranger” 2022Dir. Angelo CerisaraYoung Director Award Silver 2022
© AXAAXA “Nothing Stops Women’s Rugby” 2026Dir. Julien & Quentin · Publicis ConseilLondon International Awards Bronze 2026
© De BaakDe Baak “Leadership through a different lens” 2026Dir. Jara Moravec · Dawn
© McDonald’s FranceMcDonald’s France “FC McDonald's” 2025Dir. Julien & Quentin · BBDO
© YoungCapitalYoungCapital “Boost Your Boomer” 2025Dir. Angelo Cerisara · ACE
© Moroccan National Tourism OfficeMoroccan National Tourism Office “Kingdom of Football” 2025Dir. Ludovic Gontrand · BETC
© Jil SanderJil Sander “Olfactory Series” 2025Dir. Rosa Lisa Di Natale
© KBCKBC “Home Renovation Housing and Energy” 2024Dir. Bernd Faass · AKQA Brussels
© Galeries LafayetteGaleries Lafayette “Voilà - à quoi je rêve” 2024Dir. BRTHR · BBDO
© The RaptorsThe Raptors “Outsider Spirit” 2024Dir. Ludovic Gontrand · Yard NYC
© IonosIonos “La Table de Jean” 2023Dir. Bernd Faass
© SidactionSidaction “Never This Close” 2023Dir. Ludovic Gontrand · The Good Company
© SkynSkyn “Explore Uncensored Pleasures” 2023Dir. Ludovic Gontrand · Sid Lee
© OPPOOPPO “Make Your Miracle” 2023Dir. Scott Perry · Sid Lee
© OPPOOPPO “x Uefa Champions League - Play in light” 2023Dir. Ludovic Gontrand
© VintedVinted “Move the World - Seller” 2023Dir. Pierre Davy
© VintedVinted “Move the World - Buyer” 2023Dir. Pierre Davy
© OPPOOPPO “Can I Have My Phone Back” 2023Dir. Tucker Bliss · OPPO
© NikeNike “Inspiration Starts With A Run // Manolya” 2022Dir. Ben Strebel · Vice Amsterdam
07 · For producers
What producers use Hamlet's page for
01Who directs for Hamlet
Rosters change and websites go stale. You need who actually shot their spots.
Every director behind Hamlet's 48 commercials, with the agencies and awards.
© Nike
© Sprite
© Young Capital
© NikeBen Strebel · Ludovic Gontrand · Julien & Quentin02Benchmark a production company
Comparing companies means hunting through reels, trade press and award sites.
Hamlet's work by year, brand and award in one place, and the companies with a similar body of work.
© Old Spice
© Macmillan
© Anthropic
© VanishSimilar: MJZ, Iconoclast, Biscuit Filmworks
08 · Questions
About Hamlet
What commercials has Hamlet made?+
48 in the library, 2018–2026, including Nike “Dare To Become”, Sprite “HURTS REAL GOOD”, Young Capital “Boost Your Boomer” and Nike “World of Warmth”.
Which agencies has Hamlet worked with?+
Wieden+Kennedy (4), Virtue (4), BBDO Belgium (4), Dentsu Inc. (2) and AMV BBDO (2).
Which directors are behind Hamlet's commercials?+
Ben Strebel (6), Ludovic Gontrand (5), Julien & Quentin (4), Fred De Loof (4), Angelo Cerisara (3) and Deben Van Dam (3).
What awards has Hamlet's work won?+
7 award-winning spots, including Clio Awards Silver 2019 for Nike “Dare To Become”, shots Awards Gold 2026 for Sprite “HURTS REAL GOOD” and Creative Circle Gold 2025 for Young Capital “Boost Your Boomer”.
Who runs Hamlet?+
Ruben Goots (Founding Partner - EP, 2026), Jason Felstead (Founding Partner - EP, 2026) and Clément Martorell (Managing Partner - EP, 2026).
Where is Hamlet based?+
Brussels, Belgium, with offices in Brussels, Paris, Berlin, Shanghai.
Who are Hamlet's clients?+
In the library: Nike (8 commercials, 2018–2024), Young Capital (1 commercials, 2025–2025), Sprite (1 commercials, 2026–2026), StuBru (1 commercials, 2022–2022), BMW (1 commercials, 2023–2023) and AXA (1 commercials, 2026–2026).
09 · Discover
Other production companies with similar work
Not connected to Hamlet: matched by the ideas, tone and categories of their commercials.



