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commercial production company · Brussels

Hamlet

HAMLET is an international creative production company for branded film and video content. by Jason Felstead and Ruben Goots in Brussels, Belgium. FrameThrower's visual library has 48 Hamlet commercials (2018–2026), cut shot by shot, 7 of them award-winning, for clients including Nike, Young Capital, Sprite and StuBru, directed by Julien & Quentin, Angelo Cerisara and Ian Pons Jewell among others.

Visit hamlet.tv
48
Commercials in our library
7
Award-winning
2018–2026
Active
Brussels
Based in
4
Offices

01 · Featured

Hamlet's most awarded commercial

Nike “Dare To Become” (2018), still© NikeNike “Dare To Become” (2018), frame 2© NikeNike “Dare To Become” (2018), frame 3© NikeNike “Dare To Become” (2018), frame 4© NikeNike “Dare To Become” (2018), frame 5© NikeNike “Dare To Become” (2018), frame 6© Nike

Clio Awards Silver 2019

Nike “Dare To Become” 2018

In a future where China dominates global football, a young player's journey from humble beginnings to international stardom inspires a nation to 'Dare To Become'.

Directed by Ian Pons Jewell · Wieden+Kennedy · Hamlet

Also watch

Video: YoungCapital on YouTube

Young Capital “Boost Your Boomer” 2025 →Creative Circle Gold 2025

02 · Directors

Notable directors at Hamlet

Who made the work, and how much of it won awards. From the credits on every spot.

03 · Clients

Hamlet's clients

Every brand in the library, by award-winning work.

  • Nike2018–2024

    8 commercials · 2 award-winning

  • Young Capital2025

    1 commercials · 1 award-winning

  • Sprite2026

    1 commercials · 1 award-winning

  • StuBru2022

    1 commercials · 1 award-winning

  • BMW2023

    1 commercials · 1 award-winning

  • AXA2026

    1 commercials · 1 award-winning

  • OPPO2022–2023

    4 commercials

  • Lidl Belgium2018–2019

    3 commercials

  • Telenet2018

    2 commercials

  • Vinted2023

    2 commercials

  • LIDL2018

    1 commercials

  • National lottery belgium2018

    1 commercials

Also: Uniqlo Sports, Uniqlo, HP Omen, McDonald’s France, Smartbox, YoungCapital, KBC, QNB, Total Energies, Fluvius, ING Belgium, Ionos

04 · Works with

Who Hamlet works with

From the credits: the companies behind the spots, by number of spots.

05 · Awards

Hamlet's awards

Award-winning commercials in the library, by their best award, and the company honours we could source.

  • 3

    shots Awards

    .

  • 1

    Creative Circle

    .

  • 1

    Clio Awards

    .

  • 1

    Young Director Award

    .

  • 1

    London International Awards

    .

Top award-winning spots

06 · Work

Commercials by Hamlet

Our visual library has 48 Hamlet commercials, cut shot by shot. Here: the latest, then the most awarded.

Per year · gold = award-winning

2020
2025

Latest

Sprite “HURTS REAL GOOD” (2026)© SpriteSprite “HURTS REAL GOOD” 2026shots Awards Gold 2026
De Baak “Leadership through a different lens” (2026)© De BaakDe Baak “Leadership through a different lens” 2026
McDonald’s France “FC McDonald's” (2025)© McDonald’s FranceMcDonald’s France “FC McDonald's” 2025

Most awarded

07 · For producers

What producers use Hamlet's page for

  1. 01Who directs for Hamlet

    Rosters change and websites go stale. You need who actually shot their spots.

    Every director behind Hamlet's 48 commercials, with the agencies and awards.

    Nike “Dare To Become”© NikeSprite “HURTS REAL GOOD”© SpriteYoung Capital “Boost Your Boomer”© Young CapitalNike “World of Warmth”© Nike
    Ben Strebel · Ludovic Gontrand · Julien & Quentin
  2. 02Benchmark a production company

    Comparing companies means hunting through reels, trade press and award sites.

    Hamlet's work by year, brand and award in one place, and the companies with a similar body of work.

    MJZ© Old SpiceIconoclast© MacmillanBiscuit Filmworks© AnthropicSmuggler© Vanish
    Similar: MJZ, Iconoclast, Biscuit Filmworks

08 · Questions

About Hamlet

What commercials has Hamlet made?+

48 in the library, 2018–2026, including Nike “Dare To Become”, Sprite “HURTS REAL GOOD”, Young Capital “Boost Your Boomer” and Nike “World of Warmth”.

Which agencies has Hamlet worked with?+

Wieden+Kennedy (4), Virtue (4), BBDO Belgium (4), Dentsu Inc. (2) and AMV BBDO (2).

Which directors are behind Hamlet's commercials?+

Ben Strebel (6), Ludovic Gontrand (5), Julien & Quentin (4), Fred De Loof (4), Angelo Cerisara (3) and Deben Van Dam (3).

What awards has Hamlet's work won?+

7 award-winning spots, including Clio Awards Silver 2019 for Nike “Dare To Become”, shots Awards Gold 2026 for Sprite “HURTS REAL GOOD” and Creative Circle Gold 2025 for Young Capital “Boost Your Boomer”.

Who runs Hamlet?+

Ruben Goots (Founding Partner - EP, 2026), Jason Felstead (Founding Partner - EP, 2026) and Clément Martorell (Managing Partner - EP, 2026).

Where is Hamlet based?+

Brussels, Belgium, with offices in Brussels, Paris, Berlin, Shanghai.

Who are Hamlet's clients?+

In the library: Nike (8 commercials, 2018–2024), Young Capital (1 commercials, 2025–2025), Sprite (1 commercials, 2026–2026), StuBru (1 commercials, 2022–2022), BMW (1 commercials, 2023–2023) and AXA (1 commercials, 2026–2026).

09 · Discover

Other production companies with similar work

Not connected to Hamlet: matched by the ideas, tone and categories of their commercials.