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AXA “Nothing Stops Women’s Rugby” 2026

AXA “Nothing Stops Women’s Rugby” (2026) is an AXA commercial directed by Julien & Quentin for Publicis Conseil, produced by Hamlet. It won 3 awards, including LIA 2026 Bronze — Production & Post / Direction and Ciclope 2026 Bronze Craft Post-Production – Editing | Long Form.

A group of old-fashioned men in a wood-paneled study discuss how to prevent women from playing rugby, only to be comically interrupted by female rugby players proving them wrong.

Video: AXA France on YouTube

Shot by shot

  1. A bronze statue of a male golfer mid-swing stands on a polished wooden table next to a lamp, with the AXA logo superimposed.© AXA0:02
  2. A framed, vintage-style illustration of a male soccer player kicking a ball on a field hangs on a wooden wall.© AXA0:25
  3. Four men in suits sit in leather armchairs around a coffee table in a wood-paneled study, listening intently.© AXA0:51
  4. A female rugby player in a blue jersey runs with the ball, being tackled by an opponent on a sports field during the day.© AXA1:05
  5. A man in his 30s, with a mustache and wearing a suit, sits at a desk in a wood-paneled office, looking surprised and then thoughtful.© AXA1:16
  6. A middle-aged man with a bowl cut and glasses, wearing a cream cable-knit sweater, sits at a desk, holding a small black book and looking surprised, while another man stands behind him in a wood-paneled room.© AXA1:28
  7. A female rugby player in a blue jersey attempts to catch a rugby ball against a clear blue sky, with motion blur indicating fast action.© AXA1:42
  8. A man with a bowl cut and glasses, wearing a cable-knit sweater, holds a small book and speaks in a wood-paneled office.© AXA1:49
  9. A group of men in suits sit in a wood-paneled room, listening to another man point at a whiteboard that says "BODY SHAMING."© AXA1:56
  10. A blurry, extreme closeup shot of a female rugby player's sweaty shoulders and chest, showing intense physical exertion.© AXA2:09
  11. A female rugby player runs across a dark, floodlit rugby field at night, with goalposts visible on the right.© AXA2:25
  12. A wooden double door with dark glass panels opens to reveal a group of young female rugby players running out of a smoky, brightly lit doorway.© AXA2:38

Stills © AXA. Made by Publicis Conseil, Hamlet and Julien & Quentin.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Old-fashioned men try to stop women's rugby, but the women break through.

Tagline: “Rien n'arrête le rugby féminin. AXA assureur officiel du rugby féminin.”

old boys clubbreaking the fourth wallunderdog triumphfish out of watervisual metaphorcomic interruption

The cut

Length
180 s
Shots
121
Average shot
1.5 s

What creatives use AXA “Nothing Stops Women’s Rugby” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of AXA “Nothing Stops Women’s Rugby”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A framed, vintage-style illustration of a male soccer player kicking a ball on a field hangs on a wooden wall.© AXAFour men in suits sit in leather armchairs around a coffee table in a wood-paneled study, listening intently.© AXAA female rugby player in a blue jersey runs with the ball, being tackled by an opponent on a sports field during the day.© AXAA man in his 30s, with a mustache and wearing a suit, sits at a desk in a wood-paneled office, looking surprised and then thoughtful.© AXA
    Frames from AXA “Nothing Stops Women’s Rugby”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of AXA “Nothing Stops Women’s Rugby” in order, with its length, framing and what happens in it.

    A framed, vintage-style illustration of a male soccer player kicking a ball on a field hangs on a wooden wall.© AXAFour men in suits sit in leather armchairs around a coffee table in a wood-paneled study, listening intently.© AXAA female rugby player in a blue jersey runs with the ball, being tackled by an opponent on a sports field during the day.© AXAA man in his 30s, with a mustache and wearing a suit, sits at a desk in a wood-paneled office, looking surprised and then thoughtful.© AXAA middle-aged man with a bowl cut and glasses, wearing a cream cable-knit sweater, sits at a desk, holding a small black book and looking surprised, while another man stands behind him in a wood-paneled room.© AXAA female rugby player in a blue jersey attempts to catch a rugby ball against a clear blue sky, with motion blur indicating fast action.© AXA
    Length: 180 s · Shots: 121 · Average shot: 1.5 s

  3. 03Ad ideas: every spot built on a breaking the fourth wall

    Before you present an idea, you need to know who has done it, and how.

    AXA “Nothing Stops Women’s Rugby” is built on a breaking the fourth wall. Search the library by idea to see every spot that uses it.

    DoorDash “DoorDash All the Ads”© DoorDashSkittles “Apologize the Rainbow”© SkittlesCadbury Celebrations “My SRK Ad”© Cadbury CelebrationsSkinny “Friendvertising”© Skinny
    DoorDash · Skittles · Cadbury Celebrations · Skinny

More commercials by Julien & Quentin

  • Sprite "HURTS REAL GOOD" (2026) commercial still© SpriteSprite “HURTS REAL GOOD” 2026Dir. Julien & Quentin · Ogilvyshots Awards Gold 2026
  • TikTok "TikTok 'BookTok" (2023) commercial still© TikTokTikTok “TikTok 'BookTok” 2023Dir. Julien & Quentin · TikTokCiclope Silver 2023
  • McDonald’s France "FC McDonald's" (2025) commercial still© McDonald’s FranceMcDonald’s France “FC McDonald's” 2025Dir. Julien & Quentin · BBDO
  • Smartbox "Hesitation" (2022) commercial still© SmartboxSmartbox “Hesitation” 2022Dir. Julien & Quentin
  • Sky Team "FLYING BLUE // TODAY I AM" (2018) commercial still© Sky TeamSky Team “FLYING BLUE // TODAY I AM” 2018Dir. Julien & Quentin · WNP

More from Publicis Conseil

Award-winning finance & insurance commercials

  • Shield Insurance "After Shit Happened Service EP.1-5" (2026) commercial still© Shield InsuranceShield Insurance “After Shit Happened Service EP.1-5” 2026VML (VML Thailand / VML Bangkok)London International Awards Grand Prix 2026
  • Krungsri First Choice "What the Fast" (2024) commercial still© Krungsri First ChoiceKrungsri First Choice “What the Fast” 2024Dir. Wuthisak Anarnkaporn · Leo BurnettAdFest Grand Prix 2025
  • NRMA Insurance "Help is who we are" (2022) commercial still© NRMA InsuranceNRMA Insurance “Help is who we are” 2022Dir. Gary Freedman · The MonkeysEffie Awards Grand Prix 2022
  • John Lewis Financial Services "Tiny Dancer" (2015) commercial still© John Lewis Financial ServicesJohn Lewis Financial Services “Tiny Dancer” 2015Dir. Dougal Wilson · adam&eve\TBWALondon International Awards Grand Prix 2016
  • GEICO "Unskippable: Family" (2015) commercial still© GEICOGEICO “Unskippable: Family” 2015Dir. Terri Timely · The Martin AgencyCannes Lions Grand Prix 2015
  • Cash App "Timothée Chalamet for Cash App" (2026) commercial still© Cash AppCash App “Timothée Chalamet for Cash App” 2026Dir. Aidan ZamiriWebby Awards Winner 2026

Questions

Who directed the AXA “Nothing Stops Women’s Rugby” commercial?

Julien & Quentin directed it, produced by Hamlet, for the agency Publicis Conseil.

Which agency made AXA “Nothing Stops Women’s Rugby”?

Publicis Conseil created it for AXA (2026).

What awards did AXA “Nothing Stops Women’s Rugby” win?

3 awards, including LIA 2026 Bronze — Production & Post / Direction, LIA 2026 Bronze — Production & Post / Performance/Casting and Ciclope 2026 Bronze Craft Post-Production – Editing | Long Form.

What is the tagline of AXA “Nothing Stops Women’s Rugby”?

“Rien n'arrête le rugby féminin. AXA assureur officiel du rugby féminin.”

Sources for the credits and awards

2026.liaentries.com2026.liaentries.comawards.ciclopefestival.comThe Workyoutube.comThe WorkThe Work2026.liaentries.com2026.liaentries.com