Sid Lee: Advertising Agency, 48 Commercials, Directors & Credits

01 · Featured

Sid Lee's most awarded commercial

Ubisoft “Assassin's Creed IV Black Flag: Defy” (2014), still

Ubisoft “Assassin's Creed IV Black Flag: Defy” (2014), frame 2

Ubisoft “Assassin's Creed IV Black Flag: Defy” (2014), frame 3

Ubisoft “Assassin's Creed IV Black Flag: Defy” (2014), frame 4

Ubisoft “Assassin's Creed IV Black Flag: Defy” (2014), frame 5

Cannes Lions Gold 2014

Ubisoft “Assassin's Creed IV Black Flag: Defy” 2014

A cinematic trailer for Assassin's Creed IV Black Flag, depicting a journey from despair and captivity to rebellion and freedom on the high seas.

Directed by Adam Berg · Sid Lee · Stink

Also watch

Ubisoft “Rise” 2012 →Eurobest Silver 2012

02 · Directors

Notable directors at Sid Lee

Who made the work, and how much of it won awards. From the credits on every spot.

© The North Face1 award-winningStacy Peralta1 spots · The North Face “Question Madness Anthem”
© IGA1 award-winningJoe Bluhm1 spots · IGA “IGA - The Meatloaf”
© IGA1 award-winningKun Chang1 spots · IGA “Mr. Beaver's Yule Log”
© Ubisoft1 award-winningAdam Berg1 spots · Ubisoft “Assassin's Creed IV Black Flag: Defy”
© H&R BlockThe Bobbsey Twins from Homicide4 spots · H&R Block “Father-In-Law”
© Alfa pastriesDidier Charette4 spots · Alfa pastries “Alfa Pastry - Smashing Good”
© Loto-QuébecNicolas Monette3 spots · Loto-Québec “Maman”
© Heart&Stroke FoundationSam Cadman2 spots · Heart&Stroke Foundation “Heart & Stroke - Heartstrings”
© AdidasNima Nourizadeh1 spots · Adidas “Star Wars Cantina”
© Toronto Maple LeafsIan Pons Jewel1 spots · Toronto Maple Leafs “Stand Witness”
© Sport ChekMichael Lawrence Prod. Co1 spots · Sport Chek “All Sweat Is Equal”
© adidasIsaiah Seret1 spots · adidas “Team GB #takethestage”

03 · Clients

Sid Lee's clients

Every brand in the library, by award-winning work.

Ubisoft2012–2023
3 commercials · 2 award-winning
IGA2023–2024
2 commercials · 2 award-winning
The North Face2017
1 commercials · 1 award-winning
Canadian Olympic Committee2018
1 commercials · 1 award-winning
Loto-Québec2023–2026
6 commercials
belairdirect2020–2023
4 commercials
Tennis Canada2025
3 commercials
Adidas2010–2015
2 commercials
Heart&Stroke Foundation2025
2 commercials
Toronto Maple Leafs2016
1 commercials
Sport Chek2015
1 commercials
H&R Block2018
1 commercials

Also: Honda, Alfa pastries, Nasdaq, Viens jouer pour vrai, Lidl, Maple Leaf Sports & Entertainment, Maple Leaf, Square, Bélair Direct, Porter Airlines, Air Transat, Nutrafol

04 · Works with

Who Sid Lee works with

From the credits: the companies behind the spots, by number of spots.

Production companies Sid Lee hires

Les Enfants4
Ruffian3
Le Quartier3
Carton Rouge3
TONIC DNA2
Stink2
Sid Lee2
SOMA2
Hamlet2
Non-Fiction Unlimited1

05 · Awards

Sid Lee's awards

Award-winning commercials in the library, by their best award, and the company honours we could source.

2
Cannes Lions
.
2
Clio Awards
.
1
Eurobest
.
1
AICP Awards
.

Top award-winning spots

Cannes Lions Gold 2014Ubisoft “Assassin's Creed IV Black Flag: Defy”
AICP Awards Winner 2018Canadian Olympic Committee “Be Olympic”
Clio Awards Silver 2023IGA “IGA - The Meatloaf”
Cannes Lions Bronze 2017The North Face “Question Madness Anthem”
Eurobest Silver 2012Ubisoft “Rise”
Clio Awards Bronze 2024IGA “Mr. Beaver's Yule Log”

06 · Work

Commercials by Sid Lee

Our visual library has 48 Sid Lee commercials, cut shot by shot. Here: the latest, then the most awarded.

Per year · gold = award-winning

2010

2015

2020

2025

Latest

Viens jouer pour vrai “Ministère de l’Emploi et de la Solidarité sociale” (2026)

Bélair Direct “Êtes-vous correct après” (2026)

Porter Airlines “On va vous porter - Social” (2026)

Loto-Québec “Lotto Max Lancement” (2026)

Most awarded

© Viens jouer pour vraiViens jouer pour vrai “Ministère de l’Emploi et de la Solidarité sociale” 2026Dir. Ivan Grbovic · Sid Lee

07 · For producers

What producers use Sid Lee's page for

01Who Sid Lee hires
Before a pitch, you need to know which directors and production companies an agency trusts.
The directors and production companies behind Sid Lee's 48 commercials, spot by spot.
© Ubisoft© Canadian Olympic Committee© IGA© The North Face
The Bobbsey Twins from Homicide · Didier Charette · Nicolas Monette
02Audit an agency's work
Comparing companies means hunting through reels, trade press and award sites.
Sid Lee's work by year, brand and award in one place, and the companies with a similar body of work.
© DoorDash© DICK'S Sporting Goods© Vodafone© Smirnoff
Similar: Wieden+Kennedy, Anomaly, BBH

08 · Questions

About Sid Lee

What commercials has Sid Lee made?+

48 in the library, 2010–2026, including Ubisoft “Assassin's Creed IV Black Flag: Defy”, Canadian Olympic Committee “Be Olympic”, IGA “IGA - The Meatloaf” and The North Face “Question Madness Anthem”.

Which directors does Sid Lee work with?+

The Bobbsey Twins from Homicide (4), Didier Charette (4), Nicolas Monette (3), Sam Cadman (2), Stacy Peralta (1) and Nima Nourizadeh (1).

What awards has Sid Lee's work won?+

6 award-winning spots, including Cannes Lions Gold 2014 for Ubisoft “Assassin's Creed IV Black Flag: Defy”, AICP Awards Winner 2018 for Canadian Olympic Committee “Be Olympic” and Clio Awards Silver 2023 for IGA “IGA - The Meatloaf”.

Who are Sid Lee's clients?+

In the library: Ubisoft (3 commercials, 2012–2023), IGA (2 commercials, 2023–2024), The North Face (1 commercials, 2017–2017), Canadian Olympic Committee (1 commercials, 2018–2018), Loto-Québec (6 commercials, 2023–2026) and belairdirect (4 commercials, 2020–2023).