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Ubisoft “Rise” 2012

Ubisoft “Rise” (2012) is an Ubisoft commercial for Sid Lee. It won one award: Eurobest 2012 Silver Film Craft Film Direction.

A series of historical figures from the American Revolution era speak out against oppression and injustice, culminating in the reveal of Assassin's Creed III.

Video: Sid Lee on Vimeo

Frames

  1. A bright light forms a swirling vortex, which then resolves into the Ubisoft logo and wordmark against a white background.© Ubisoft0:01
  2. The Ubisoft logo, a stylized blue spiral within a sphere, appears on a light blue background with subtle geometric patterns, then brightens to white.© Ubisoft0:02
  3. A young male soldier in colonial uniform kneels on a battlefield, holding a rifle, with dead soldiers and a distant battle raging behind him under a stormy sky.© Ubisoft0:05
  4. Ubisoft “Rise”, shot 5© Ubisoft0:09
  5. Ubisoft “Rise”, shot 5© Ubisoft0:12
  6. A man in 18th-century attire stands in a crowded assembly hall, looking directly at the camera as people around him react with agitation.© Ubisoft0:16
  7. Ubisoft “Rise”, shot 6© Ubisoft0:19
  8. Ubisoft “Rise”, shot 6© Ubisoft0:22
  9. A rugged man in a hat and simple clothes stands in the foreground, looking directly at the camera, while a chaotic scene of fires and people unfolds in the background at night.© Ubisoft0:25
  10. The title card for "Assassin's Creed III" appears on a white background with subtle geometric patterns, as the camera slowly zooms in.© Ubisoft1:14
  11. The Assassin's Creed logo appears and then fades to reveal the game's release date and website on a white background.© Ubisoft1:17

Stills © Ubisoft. Made by Sid Lee.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Historical figures' defiant monologues against oppression, leading to Assassin's Creed III reveal.

historical figuresdefiant monologuecall to actionoppression and resistancehero's journeycinematic trailer

The cut

Length
81 s
Shots
14
Average shot
5.8 s

What creatives use Ubisoft “Rise” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Ubisoft “Rise”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A young male soldier in colonial uniform kneels on a battlefield, holding a rifle, with dead soldiers and a distant battle raging behind him under a stormy sky.© UbisoftUbisoft “Rise”, 0:09© UbisoftUbisoft “Rise”, 0:12© UbisoftA man in 18th-century attire stands in a crowded assembly hall, looking directly at the camera as people around him react with agitation.© Ubisoft
    Frames from Ubisoft “Rise”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Ubisoft “Rise” in order, with its length, framing and what happens in it.

    A young male soldier in colonial uniform kneels on a battlefield, holding a rifle, with dead soldiers and a distant battle raging behind him under a stormy sky.© UbisoftUbisoft “Rise”, 0:09© UbisoftUbisoft “Rise”, 0:12© UbisoftA man in 18th-century attire stands in a crowded assembly hall, looking directly at the camera as people around him react with agitation.© UbisoftUbisoft “Rise”, 0:19© UbisoftUbisoft “Rise”, 0:22© Ubisoft
    Length: 81 s · Shots: 14 · Average shot: 5.8 s

  3. 03Ad ideas: every spot built on a historical figures

    Before you present an idea, you need to know who has done it, and how.

    Ubisoft “Rise” is built on a historical figures. Search the library by idea to see every spot that uses it.

    Google “The Most Searched: A Celebration of Black History Makers”© GoogleIade “Napoleón”© Iadeadidas Running “Fearless AF”© adidas RunningJeep “Portraits”© Jeep
    Google · Iade · adidas Running · Jeep

More from Sid Lee

  • Ubisoft "Assassin's Creed IV Black Flag: Defy" (2014) commercial still© UbisoftUbisoft “Assassin's Creed IV Black Flag: Defy” 2014Dir. Adam Berg · Sid LeeCannes Lions Gold 2014
  • IGA "IGA - The Meatloaf" (2023) commercial still© IGAIGA “IGA - The Meatloaf” 2023Dir. Joe Bluhm · Sid LeeClio Awards Silver 2023
  • The North Face "Question Madness Anthem" (2017) commercial still© The North FaceThe North Face “Question Madness Anthem” 2017Dir. Stacy Peralta · Sid LeeCannes Lions Bronze 2017
  • Assassin's Creed "Unity" (2015) commercial still© Assassin's CreedAssassin's Creed “Unity” 2015Dir. Joseph Kosinski · Sid LeeAICP Awards Honoree 2015
  • Viens jouer pour vrai "Ministère de l’Emploi et de la Solidarité sociale" (2026) commercial still© Viens jouer pour vraiViens jouer pour vrai “Ministère de l’Emploi et de la Solidarité sociale” 2026Dir. Ivan Grbovic · Sid Lee
  • Bélair Direct "Êtes-vous correct après" (2026) commercial still© Bélair DirectBélair Direct “Êtes-vous correct après” 2026Dir. Simon OIivier Fecteau · Sid Lee

Award-winning gaming commercials

  • Clash of Clans "Clash from the Past" (2023) commercial still© Clash of ClansClash of Clans “Clash from the Past” 2023Dir. Nalle Sjöblad · Wieden+KennedyClio Awards Grand Prix 2023
  • Brawl Stars (Supercell) "Starr Park" (2021) commercial still© Brawl Stars (Supercell)Brawl Stars (Supercell) “Starr Park” 2021Dir. Steve Rogers · Wieden+KennedyCiclope Grand Prix 2020
  • Changyou Online Game Developer "Mother" (2015) commercial still© Changyou Online Game DeveloperChangyou Online Game Developer “Mother” 2015Dir. Nico Perez Veiga · Saatchi & Saatchi GreaterSpikes Asia Grand Prix 2015
  • PlayStation "Perfect Day" (2013) commercial still© PlayStationPlayStation “Perfect Day” 2013Dir. Matthijs van Heijningen · BBHEffie Awards Grand Prix 2014
  • Xbox 360 Halo 3 "Believe / Museum of Humanity" (2008) commercial still© Xbox 360 Halo 3Xbox 360 Halo 3 “Believe / Museum of Humanity” 2008Dir. Rupert Sanders · T.A.G.Cannes Lions Grand Prix 2008
  • Xbox (Halo 3) "Believe" (2007) commercial still© Xbox (Halo 3)Xbox (Halo 3) “Believe” 2007Dir. Rupert Sanders · T.A.G./McCann San FranciscoEffie Awards Grand Prix 2009

Questions

Which agency made Ubisoft “Rise”?

Sid Lee created it for Ubisoft (2012).

What awards did Ubisoft “Rise” win?

1 awards, including Eurobest 2012 Silver Film Craft Film Direction.

Sources for the credits and awards

web.archive.org