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Nike “World of Warmth” 2024

Nike “World of Warmth” (2024) is a Nike commercial directed by Henry Scholfield for Wieden+Kennedy, produced by Hamlet. It won 2 awards, including shots Awards Asia Pacific 2024 Gold — Production Design & Styling.

In a futuristic, icy research base, scientists develop Nike Tech Pack jackets that provide warmth, breathability, and protection, transforming cold environments into vibrant, blooming spaces.

Video: HAMLET on Vimeo

Shot by shot

  1. An extreme wide shot shows a futuristic, sprawling research base nestled in a vast, snow-covered mountain range under a bright, clear sky.© Nike0:00
  2. Two people in puffy suits present a white puffer jacket to a person covered in ice in a futuristic ice room.© Nike0:05
  3. A young woman in a white puffer jacket and red boots stands in a futuristic, icy chamber, looking around with curiosity.© Nike0:08
  4. Two people in winter gear are seen through a hexagonal glass dome, looking out at a snowy landscape with green plants.© Nike0:14
  5. People in winter clothes watch as flowers sprout from headless mannequins wearing cream-colored sweaters in a futuristic, hexagonal-paneled greenhouse.© Nike0:19
  6. A person in a white jacket catches a red, spiky fruit in their hand, with lush green foliage in the background.© Nike0:24
  7. A close-up shot of a black zipper on a yellow fabric, with the zipper teeth slowly closing as the camera moves.© Nike0:27
  8. A person in a yellow jacket, white pants, and a hockey mask stands in a futuristic chamber, surrounded by hanging clothes.© Nike0:30
  9. A person in a yellow winter coat and orange goggles gets hit in the face with a splash of ice and snow in a futuristic, snowy landscape.© Nike0:34
  10. A person in a yellow jacket stands on a circular platform in a snowy, futuristic landscape surrounded by small machines and distant structures.© Nike0:37
  11. A wide shot shows a futuristic, circular control room with several people working, while red puffer jackets float in the air.© Nike0:43
  12. A man and a woman stand on either side of a white Nike jacket, which hangs suspended in a lush, floral, futuristic greenhouse.© Nike0:54

Stills © Nike. Made by Wieden+Kennedy, Hamlet and Henry Scholfield.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Futuristic lab experiments showcase Nike Tech Pack jackets' innovative warmth and protection.

Tagline: “暖出无限可能 (More Than Warmth)”

futuristic labextreme weather conditionsproduct demonstrationtransformation of environmentscientific innovationplayful absurdity

The cut

Length
63 s
Shots
46
Average shot
1.4 s

What creatives use Nike “World of Warmth” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Nike “World of Warmth”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    An extreme wide shot shows a futuristic, sprawling research base nestled in a vast, snow-covered mountain range under a bright, clear sky.© NikeTwo people in puffy suits present a white puffer jacket to a person covered in ice in a futuristic ice room.© NikeA young woman in a white puffer jacket and red boots stands in a futuristic, icy chamber, looking around with curiosity.© NikeTwo people in winter gear are seen through a hexagonal glass dome, looking out at a snowy landscape with green plants.© Nike
    Frames from Nike “World of Warmth”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Nike “World of Warmth” in order, with its length, framing and what happens in it.

    An extreme wide shot shows a futuristic, sprawling research base nestled in a vast, snow-covered mountain range under a bright, clear sky.© NikeTwo people in puffy suits present a white puffer jacket to a person covered in ice in a futuristic ice room.© NikeA young woman in a white puffer jacket and red boots stands in a futuristic, icy chamber, looking around with curiosity.© NikeTwo people in winter gear are seen through a hexagonal glass dome, looking out at a snowy landscape with green plants.© NikePeople in winter clothes watch as flowers sprout from headless mannequins wearing cream-colored sweaters in a futuristic, hexagonal-paneled greenhouse.© NikeA person in a white jacket catches a red, spiky fruit in their hand, with lush green foliage in the background.© Nike
    Length: 63 s · Shots: 46 · Average shot: 1.4 s

  3. 03Ad ideas: every spot built on a futuristic lab

    Before you present an idea, you need to know who has done it, and how.

    Nike “World of Warmth” is built on a futuristic lab. Search the library by idea to see every spot that uses it.

    Swarovski “Wonderlab”© SwarovskiJeep “Jeep Jurassic”© JeepCoinbase “The Billie Labs”© CoinbaseOlaplex “Science Never Looked So Good Social”© Olaplex
    Swarovski · Jeep · Coinbase · Olaplex

More commercials by Henry Scholfield

More from Wieden+Kennedy

  • DoorDash "DoorDash All the Ads" (2024) commercial still© DoorDashDoorDash “DoorDash All the Ads” 2024Dir. Mike Diva · Wieden+KennedyCannes Lions Titanium 2024
  • Clash of Clans "Clash from the Past" (2023) commercial still© Clash of ClansClash of Clans “Clash from the Past” 2023Dir. Nalle Sjöblad · Wieden+KennedyClio Awards Grand Prix 2023
  • Brawl Stars (Supercell) "Starr Park" (2021) commercial still© Brawl Stars (Supercell)Brawl Stars (Supercell) “Starr Park” 2021Dir. Steve Rogers · Wieden+KennedyCiclope Grand Prix 2020
  • Nike "You Can't Stop Us" (2020) commercial still© NikeNike “You Can't Stop Us” 2020Dir. Oscar Hudson · Wieden+KennedyCannes Lions Grand Prix 2021
  • Hutchison Three "Three 5G: The Future" (2020) commercial still© Hutchison ThreeHutchison Three “Three 5G: The Future” 2020Dir. Ian Pons Jewell · Wieden+KennedyCiclope Grand Prix 2020
  • Southern Comfort "Whatever's Comfortable: Beach" (2013) commercial still© Southern ComfortSouthern Comfort “Whatever's Comfortable: Beach” 2013Dir. Tim Godsall · Wieden+KennedyLondon International Awards Grand Prix 2013

Award-winning sport commercials

Questions

Who directed the Nike “World of Warmth” commercial?

Henry Scholfield directed it, produced by Hamlet, for the agency Wieden+Kennedy.

Which agency made Nike “World of Warmth”?

Wieden+Kennedy created it for Nike (2024).

What awards did Nike “World of Warmth” win?

2 awards, including shots Awards Asia Pacific 2024 Gold — Production Design & Styling and shots Awards Asia Pacific 2024 Gold — VFX.

What is the tagline of Nike “World of Warmth”?

“暖出无限可能 (More Than Warmth)”

Sources for the credits and awards

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