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SickKids Foundation “Heal The Future” 2024

SickKids Foundation “Heal The Future” (2024) is a SickKids Foundation commercial directed by Henry Scholfield for Cossette Communication, produced by Spy Films. It won one award: shots Awards The Americas 2024 Gold — Use of Music.

A young patient's journey through illness and recovery is depicted, highlighting the advanced medical interventions and the hope for a future free from sickness.

Video: SickKids Foundation on YouTube

Shot by shot

  1. A young male patient with curly hair lies on a stretcher, looking up, surrounded by medical personnel in a hospital setting.© SickKids Foundation0:00
  2. A young male patient with curly hair lies on a hospital gurney, connected to medical equipment, looking up as he is wheeled through a hospital corridor.© SickKids Foundation0:01
  3. Three young boys in blue track uniforms run on a red track at an outdoor school track, with a building in the background.© SickKids Foundation0:04
  4. A young boy wearing a helmet and plaid shirt rides a red tricycle down a suburban street during the day, looking to his right with an open mouth.© SickKids Foundation0:06
  5. A young boy looks up with wide eyes, then the shot transitions to a CG animation of a DNA strand and a glowing heart, before revealing a female scientist in a lab.© SickKids Foundation0:07
  6. A diverse group of high school students walk out of a school building, with one male student in a plaid shirt dancing playfully on the steps.© SickKids Foundation0:16
  7. A male teen in a denim jacket clutches his chest and collapses to the ground outside a school building, as another male teen tries to help him.© SickKids Foundation0:18
  8. A young man lies on the ground, surrounded by friends who are trying to help him, with text on screen.© SickKids Foundation0:22
  9. The words "HEAL THE FUTURE" and "SickKids VS" are displayed prominently on a blue and purple gradient background, with "HealTheFuture.ca" at the bottom.© SickKids Foundation0:27

Stills © SickKids Foundation. Made by Cossette Communication, Spy Films and Henry Scholfield.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Show the future of child health through a patient's dream and advanced medical tech.

Tagline: “Heal The Future”

dream sequencemedical dramaflash forwardscientific breakthroughhero's journeyhope for the future

The cut

Length
30 s
Shots
11
Average shot
2.7 s
Format
mixed

What creatives use SickKids Foundation “Heal The Future” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of SickKids Foundation “Heal The Future”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A young male patient with curly hair lies on a stretcher, looking up, surrounded by medical personnel in a hospital setting.© SickKids FoundationA young male patient with curly hair lies on a hospital gurney, connected to medical equipment, looking up as he is wheeled through a hospital corridor.© SickKids FoundationThree young boys in blue track uniforms run on a red track at an outdoor school track, with a building in the background.© SickKids FoundationA young boy wearing a helmet and plaid shirt rides a red tricycle down a suburban street during the day, looking to his right with an open mouth.© SickKids Foundation
    Frames from SickKids Foundation “Heal The Future”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of SickKids Foundation “Heal The Future” in order, with its length, framing and what happens in it.

    A young male patient with curly hair lies on a stretcher, looking up, surrounded by medical personnel in a hospital setting.© SickKids FoundationA young male patient with curly hair lies on a hospital gurney, connected to medical equipment, looking up as he is wheeled through a hospital corridor.© SickKids FoundationThree young boys in blue track uniforms run on a red track at an outdoor school track, with a building in the background.© SickKids FoundationA young boy wearing a helmet and plaid shirt rides a red tricycle down a suburban street during the day, looking to his right with an open mouth.© SickKids FoundationA young boy looks up with wide eyes, then the shot transitions to a CG animation of a DNA strand and a glowing heart, before revealing a female scientist in a lab.© SickKids FoundationA diverse group of high school students walk out of a school building, with one male student in a plaid shirt dancing playfully on the steps.© SickKids Foundation
    Length: 30 s · Shots: 11 · Average shot: 2.7 s · Format: mixed

  3. 03Ad ideas: every spot built on a dream sequence

    Before you present an idea, you need to know who has done it, and how.

    SickKids Foundation “Heal The Future” is built on a dream sequence. Search the library by idea to see every spot that uses it.

    Waitrose “The Gastronaut”© WaitroseNetflix “Discover Your Future”© NetflixNike “Awaken Your Madness”© NikeAudible “Soaking Detective”© Audible
    Waitrose · Netflix · Nike · Audible

More commercials by Henry Scholfield

Award-winning public service & ngo commercials

Questions

Who directed the SickKids Foundation “Heal The Future” commercial?

Henry Scholfield directed it, produced by Spy Films, for the agency Cossette Communication.

Which agency made SickKids Foundation “Heal The Future”?

Cossette Communication created it for SickKids Foundation (2024).

What awards did SickKids Foundation “Heal The Future” win?

1 awards, including shots Awards The Americas 2024 Gold — Use of Music.

What is the tagline of SickKids Foundation “Heal The Future”?

“Heal The Future”

Sources for the credits and awards

shots