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Sick Kids Foundation “Heal The Future” 2024

Sick Kids Foundation “Heal The Future” (2024) is a Sick Kids Foundation commercial directed by Henry Scholfield for Cossette, produced by Spy Films. It won 3 awards, including Clio 2024 Silver — Film Craft / Music - Licensed and AICP Post 2024 Winner Sound Design :60 and Under.

A young man collapses, triggering a dream of his future if he were healthy, then revealing the medical advancements that make such a future possible.

Video: Wave Studios on Vimeo

Shot by shot

  1. A young man lies on the ground, surrounded by a group of concerned teenagers, as one tries to help him up in an outdoor setting.© Sick Kids Foundation0:00
  2. A young male patient with curly hair lies on a gurney, connected to medical equipment, then transitions to a dream sequence of him running on a track.© Sick Kids Foundation0:03
  3. A young boy with curly hair, wearing a blue and white athletic tank top and black shorts, sits on a green sports field with white and blue lines, looking down with a somber expression.© Sick Kids Foundation0:13
  4. A female scientist in a lab coat and glasses looks directly at the camera in a dimly lit laboratory.© Sick Kids Foundation0:25
  5. A female doctor in a white coat talks to a couple with a baby in a hospital room, discussing medical information on a screen.© Sick Kids Foundation0:30
  6. Two young boys, one in a grey helmet and plaid shirt, the other in an orange helmet and patterned shirt, ride bicycles down a tree-lined suburban street.© Sick Kids Foundation0:35
  7. Two male teens, one with curly hair and a denim jacket, the other with a plaid shirt and backpack, look at a phone and laugh outside a brick building.© Sick Kids Foundation0:38
  8. A group of diverse teenagers are walking and standing on the steps outside a school building during the day.© Sick Kids Foundation0:39
  9. A male teen with curly hair and a backpack looks shocked and concerned while kneeling over someone on the ground outside a school.© Sick Kids Foundation0:44
  10. A male teen in a plaid shirt kneels over another male teen lying on the floor, grabbing his face, in a school hallway.© Sick Kids Foundation0:46
  11. A young male lies on the ground, surrounded by several people trying to help him, in a bright, neutral setting.© Sick Kids Foundation0:49
  12. A young Asian boy with a gap-toothed smile looks directly at the camera in a hospital hallway, with the text "HEAL THE FUTURE" superimposed.© Sick Kids Foundation0:56

Stills © Sick Kids Foundation. Made by Cossette, Spy Films and Henry Scholfield.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Show the future that SickKids makes possible for children.

Tagline: “Heal The Future”

dream sequenceflash forwardmedical dramahero's journeytransformationproblem/solution

The cut

Length
60 s
Shots
27
Average shot
2.2 s

What creatives use Sick Kids Foundation “Heal The Future” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Sick Kids Foundation “Heal The Future”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A young man lies on the ground, surrounded by a group of concerned teenagers, as one tries to help him up in an outdoor setting.© Sick Kids FoundationA young male patient with curly hair lies on a gurney, connected to medical equipment, then transitions to a dream sequence of him running on a track.© Sick Kids FoundationA young boy with curly hair, wearing a blue and white athletic tank top and black shorts, sits on a green sports field with white and blue lines, looking down with a somber expression.© Sick Kids FoundationA female scientist in a lab coat and glasses looks directly at the camera in a dimly lit laboratory.© Sick Kids Foundation
    Frames from Sick Kids Foundation “Heal The Future”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Sick Kids Foundation “Heal The Future” in order, with its length, framing and what happens in it.

    A young man lies on the ground, surrounded by a group of concerned teenagers, as one tries to help him up in an outdoor setting.© Sick Kids FoundationA young male patient with curly hair lies on a gurney, connected to medical equipment, then transitions to a dream sequence of him running on a track.© Sick Kids FoundationA young boy with curly hair, wearing a blue and white athletic tank top and black shorts, sits on a green sports field with white and blue lines, looking down with a somber expression.© Sick Kids FoundationA female scientist in a lab coat and glasses looks directly at the camera in a dimly lit laboratory.© Sick Kids FoundationA female doctor in a white coat talks to a couple with a baby in a hospital room, discussing medical information on a screen.© Sick Kids FoundationTwo young boys, one in a grey helmet and plaid shirt, the other in an orange helmet and patterned shirt, ride bicycles down a tree-lined suburban street.© Sick Kids Foundation
    Length: 60 s · Shots: 27 · Average shot: 2.2 s

  3. 03Ad ideas: every spot built on a dream sequence

    Before you present an idea, you need to know who has done it, and how.

    Sick Kids Foundation “Heal The Future” is built on a dream sequence. Search the library by idea to see every spot that uses it.

    Waitrose “The Gastronaut”© WaitroseNetflix “Discover Your Future”© NetflixNike “Awaken Your Madness”© NikeAudible “Soaking Detective”© Audible
    Waitrose · Netflix · Nike · Audible

More commercials by Henry Scholfield

More from Cossette

Award-winning public service & ngo commercials

Questions

Who directed the Sick Kids Foundation “Heal The Future” commercial?

Henry Scholfield directed it, produced by Spy Films, for the agency Cossette.

Which agency made Sick Kids Foundation “Heal The Future”?

Cossette created it for Sick Kids Foundation (2024).

What awards did Sick Kids Foundation “Heal The Future” win?

3 awards, including Clio 2024 Silver — Film Craft / Music - Licensed, Clio 2024 Silver — Film Craft / Sound Design and AICP Post 2024 Winner Sound Design :60 and Under.

What is the tagline of Sick Kids Foundation “Heal The Future”?

“Heal The Future”

Sources for the credits and awards

aicpawards.comclios.comclios.com