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Rmhc “Family is Medicine” 2021

Rmhc “Family is Medicine” (2021) is a Rmhc commercial directed by Charlotte Regan for Cossette, produced by OPC. It won one award: Creative Circle 2021 Bronze FILM CRAFT - Best Direction.

A young boy with a nasal cannula and his family navigate the challenges of his illness, finding strength and comfort in their togetherness at a Ronald McDonald House.

Video: RMHC-SK on YouTube

Shot by shot

  1. A wide shot of the entrance to a building at night, with the RMHC Canada logo visible on the glass doors.© Rmhc0:02
  2. A young girl with dark hair and a patterned shirt gently touches the face of a sleeping adult, possibly her mother, in a dimly lit bedroom.© Rmhc0:17
  3. A young man sits on a bed while a woman stands nearby, holding clothes, in a bedroom with a window.© Rmhc0:27
  4. Two children watch from a window as a father and son walk away on a street, the son waving goodbye.© Rmhc0:32
  5. A young male in a puffer jacket and hoodie runs past a small red shed and a brick building, with another person briefly visible.© Rmhc0:39
  6. A child in pajamas lies in bed, covering their head with a pillow in a dimly lit bedroom.© Rmhc0:45
  7. A close-up shot of a nutcracker ornament hanging on a Christmas tree, with blurred lights and a lamp in the background.© Rmhc0:53
  8. A blurry shot of a woman in a grey hoodie and a man in a blue shirt, tending to a child in a bed in a dimly lit bedroom.© Rmhc0:58
  9. A young boy in a hospital gown plays cards with a woman and a man at his bedside in a hospital room.© Rmhc1:05
  10. An older Black woman with short white hair and glasses stands in a doorway, smiling warmly at someone out of frame, as she greets them.© Rmhc1:14
  11. Three children with dark skin play a hand-clapping game, their hands moving quickly in a close-up shot inside a home.© Rmhc1:21
  12. A young Black boy in a blue shirt blows out birthday candles on a cake, with another boy smiling behind him in a dark, intimate setting.© Rmhc1:25

Stills © Rmhc. Made by Cossette, OPC and Charlotte Regan.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Family support is the best medicine for sick children.

Tagline: “When families stay together, sick children get stronger.”

sick childfamily supporthospital stayemotional journeyeveryday momentsresilience

The cut

Length
103 s
Shots
66
Average shot
1.6 s

What creatives use Rmhc “Family is Medicine” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Rmhc “Family is Medicine”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A young girl with dark hair and a patterned shirt gently touches the face of a sleeping adult, possibly her mother, in a dimly lit bedroom.© RmhcA young man sits on a bed while a woman stands nearby, holding clothes, in a bedroom with a window.© RmhcTwo children watch from a window as a father and son walk away on a street, the son waving goodbye.© RmhcA young male in a puffer jacket and hoodie runs past a small red shed and a brick building, with another person briefly visible.© Rmhc
    Frames from Rmhc “Family is Medicine”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Rmhc “Family is Medicine” in order, with its length, framing and what happens in it.

    A young girl with dark hair and a patterned shirt gently touches the face of a sleeping adult, possibly her mother, in a dimly lit bedroom.© RmhcA young man sits on a bed while a woman stands nearby, holding clothes, in a bedroom with a window.© RmhcTwo children watch from a window as a father and son walk away on a street, the son waving goodbye.© RmhcA young male in a puffer jacket and hoodie runs past a small red shed and a brick building, with another person briefly visible.© RmhcA child in pajamas lies in bed, covering their head with a pillow in a dimly lit bedroom.© RmhcA close-up shot of a nutcracker ornament hanging on a Christmas tree, with blurred lights and a lamp in the background.© Rmhc
    Length: 103 s · Shots: 66 · Average shot: 1.6 s

  3. 03Ad ideas: every spot built on a family support

    Before you present an idea, you need to know who has done it, and how.

    Rmhc “Family is Medicine” is built on a family support. Search the library by idea to see every spot that uses it.

    Google “Dream Job”© GoogleMagdy Yacoub Heart Foundation “Lonesome Traveler”© Magdy Yacoub Heart FoundationVanish “Me, My Autism & I”© VanishMacmillan “Whatever It Takes”© Macmillan
    Google · Magdy Yacoub Heart Foundation · Vanish · Macmillan

More commercials by Charlotte Regan

More from Cossette

Award-winning public service & ngo commercials

Questions

Who directed the Rmhc “Family is Medicine” commercial?

Charlotte Regan directed it, produced by OPC, for the agency Cossette.

Which agency made Rmhc “Family is Medicine”?

Cossette created it for Rmhc (2021).

What awards did Rmhc “Family is Medicine” win?

1 awards, including Creative Circle 2021 Bronze FILM CRAFT - Best Direction.

What is the tagline of Rmhc “Family is Medicine”?

“When families stay together, sick children get stronger.”

Sources for the credits and awards

web.archive.org