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Banff Centre for Arts and Creativity “Piano” 2018

Banff Centre for Arts and Creativity “Piano” (2018) is a Banff Centre for Arts and Creativity commercial directed by Rodrigo García Saiz for Cossette, produced by Frank Content. It won 4 awards, including D&AD 2018 Wood Pencil — Film Advertising / TV Commercials 61-120 seconds, Epica 2017 Silver Recreation & Leisure and LIA 2017 Bronze — TV/Cinema/Online Film / Entertainment.

A surreal and unsettling ad where a man plays a piano on another man's back, then on his chest, to promote creativity.

Video: Nicole Lawr on Vimeo

Shot by shot

  1. A man in a tuxedo sits behind an elderly, emaciated man on all fours, in a formal room.© Banff Centre for Arts and Creativity0:00
  2. An old, emaciated man with a white beard and blue eyes looks directly at the camera with a slight smile, in a dimly lit room.© Banff Centre for Arts and Creativity0:03
  3. A man in a tuxedo plays a piano on the back of an old man, who is bent over in a formal room.© Banff Centre for Arts and Creativity0:05
  4. A person's back is shown with a piano keyboard embedded, as hands appear to be playing it, in a surreal, dimly lit setting.© Banff Centre for Arts and Creativity0:11
  5. A man with a shaved head looks down, then slowly raises his eyes to look directly at the camera in a studio.© Banff Centre for Arts and Creativity0:13
  6. A man lies on his back with a piano keyboard embedded in his chest, as two disembodied hands play the keys.© Banff Centre for Arts and Creativity0:15
  7. A man in a tuxedo stands behind an older man bent over, with a piece of paper covering his back, in a dimly lit room.© Banff Centre for Arts and Creativity0:18
  8. A pale, elderly man with a white beard and blue eyes looks directly at the camera, with a dark-suited arm visible behind him.© Banff Centre for Arts and Creativity0:22

Stills © Banff Centre for Arts and Creativity. Made by Cossette, Frank Content and Rodrigo García Saiz.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Human bodies as musical instruments to represent creative expression.

Tagline: “things you can't unthink.”

surrealismbody horror elementsunsettling imagerymetaphorical representationminimalist setting

The cut

Length
31 s
Shots
9
Average shot
3.4 s

What creatives use Banff Centre for Arts and Creativity “Piano” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Banff Centre for Arts and Creativity “Piano”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A man in a tuxedo sits behind an elderly, emaciated man on all fours, in a formal room.© Banff Centre for Arts and CreativityAn old, emaciated man with a white beard and blue eyes looks directly at the camera with a slight smile, in a dimly lit room.© Banff Centre for Arts and CreativityA man in a tuxedo plays a piano on the back of an old man, who is bent over in a formal room.© Banff Centre for Arts and CreativityA person's back is shown with a piano keyboard embedded, as hands appear to be playing it, in a surreal, dimly lit setting.© Banff Centre for Arts and Creativity
    Frames from Banff Centre for Arts and Creativity “Piano”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Banff Centre for Arts and Creativity “Piano” in order, with its length, framing and what happens in it.

    A man in a tuxedo sits behind an elderly, emaciated man on all fours, in a formal room.© Banff Centre for Arts and CreativityAn old, emaciated man with a white beard and blue eyes looks directly at the camera with a slight smile, in a dimly lit room.© Banff Centre for Arts and CreativityA man in a tuxedo plays a piano on the back of an old man, who is bent over in a formal room.© Banff Centre for Arts and CreativityA person's back is shown with a piano keyboard embedded, as hands appear to be playing it, in a surreal, dimly lit setting.© Banff Centre for Arts and CreativityA man with a shaved head looks down, then slowly raises his eyes to look directly at the camera in a studio.© Banff Centre for Arts and CreativityA man lies on his back with a piano keyboard embedded in his chest, as two disembodied hands play the keys.© Banff Centre for Arts and Creativity
    Length: 31 s · Shots: 9 · Average shot: 3.4 s

  3. 03Ad ideas: every spot built on a surrealism

    Before you present an idea, you need to know who has done it, and how.

    Banff Centre for Arts and Creativity “Piano” is built on a surrealism. Search the library by idea to see every spot that uses it.

    Hornbach “No Project Without Drama”© HornbachTubi “Rabbit Hole”© TubiDiDi “Yes, I DiDi”© DiDiSquarespace “Squarespace Super Bowl LX”© Squarespace
    Hornbach · Tubi · DiDi · Squarespace

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Questions

Who directed the Banff Centre for Arts and Creativity “Piano” commercial?

Rodrigo García Saiz directed it, produced by Frank Content, for the agency Cossette.

Which agency made Banff Centre for Arts and Creativity “Piano”?

Cossette created it for Banff Centre for Arts and Creativity (2018).

What awards did Banff Centre for Arts and Creativity “Piano” win?

4 awards, including D&AD 2018 Wood Pencil — Film Advertising / TV Commercials 61-120 seconds, Epica 2017 Silver Recreation & Leisure, LIA 2017 Bronze — TV/Cinema/Online Film / Entertainment and Epica 2017 Bronze Online Campaigns – Media & Entertainment.

What is the tagline of Banff Centre for Arts and Creativity “Piano”?

“things you can't unthink.”

Sources for the credits and awards

dandad.orgwinners.epica-awards.comwinners.epica-awards.comliaawards.com