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Egale “Help Us Remain” 2024

Egale “Help Us Remain” (2024) is an Egale commercial directed by dayday for Cossette, produced by OPC. It won 11 awards, including Clio Health 2024 Gold — Film Craft / Casting / Performance, Clio 2024 Silver — Film Craft / Casting/Performance and Cannes Lions 2024 Film Craft Bronze.

This ad highlights the struggles of LGBTQ+ individuals facing dementia, emphasizing the importance of preserving their identity and memories.

Video: Outsider Editorial on Vimeo

Shot by shot

  1. A lone white swan swims gracefully on a calm, dark blue body of water, with a rocky shoreline and a hazy horizon under a muted sky.© Egale0:00
  2. A young person with dark hair and a striped shirt looks down with a pensive expression in an interior setting.© Egale0:12
  3. A male doctor in a white lab coat prepares to give an injection to a young female patient sitting on an examination table in a dimly lit doctor's office.© Egale0:16
  4. A young person with dark hair and a white shirt with a maroon vest sits at a wooden desk, looking bored in a classroom.© Egale0:38
  5. An older person with gray hair looks at their reflection in a mirror, brushing their hair, in a dimly lit room.© Egale0:52
  6. A small, dark insect is seen on a light blue wall, with a brown curtain visible on the right side of the frame.© Egale1:22
  7. A person's hand fills out a medical form, checking the "Female" box under "Gender" and writing "Ann" for the name.© Egale1:39
  8. Two children, a boy and a girl, are reflected in a mirror, holding hands and looking at each other in a kitchen.© Egale1:53
  9. A young person with short hair is seen from the chest up, lying in a bathtub, looking up with a worried expression.© Egale2:11
  10. A concerned older woman with dark hair and glasses presses her hand against a glass door, looking at a younger woman in scrubs on the other side, in a hospital hallway.© Egale2:25
  11. A close-up of an older person's face, looking off-screen with a neutral expression in a dimly lit interior.© Egale2:29
  12. A woman with long white hair sits on a bed, looking out a window in a dimly lit room.© Egale2:38

Stills © Egale. Made by Cossette, OPC and dayday.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Showcasing the unique challenges faced by LGBTQ+ individuals with dementia.

Tagline: “Bring care for identity to care for dementia”

memory lossidentity strugglecaregiver supportflashbacks to youthmedical formsintergenerational connection

The cut

Length
186 s
Shots
49
Average shot
3.8 s

What creatives use Egale “Help Us Remain” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Egale “Help Us Remain”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A lone white swan swims gracefully on a calm, dark blue body of water, with a rocky shoreline and a hazy horizon under a muted sky.© EgaleA young person with dark hair and a striped shirt looks down with a pensive expression in an interior setting.© EgaleA male doctor in a white lab coat prepares to give an injection to a young female patient sitting on an examination table in a dimly lit doctor's office.© EgaleA young person with dark hair and a white shirt with a maroon vest sits at a wooden desk, looking bored in a classroom.© Egale
    Frames from Egale “Help Us Remain”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Egale “Help Us Remain” in order, with its length, framing and what happens in it.

    A lone white swan swims gracefully on a calm, dark blue body of water, with a rocky shoreline and a hazy horizon under a muted sky.© EgaleA young person with dark hair and a striped shirt looks down with a pensive expression in an interior setting.© EgaleA male doctor in a white lab coat prepares to give an injection to a young female patient sitting on an examination table in a dimly lit doctor's office.© EgaleA young person with dark hair and a white shirt with a maroon vest sits at a wooden desk, looking bored in a classroom.© EgaleAn older person with gray hair looks at their reflection in a mirror, brushing their hair, in a dimly lit room.© EgaleA small, dark insect is seen on a light blue wall, with a brown curtain visible on the right side of the frame.© Egale
    Length: 186 s · Shots: 49 · Average shot: 3.8 s

  3. 03Ad ideas: every spot built on a memory loss

    Before you present an idea, you need to know who has done it, and how.

    Egale “Help Us Remain” is built on a memory loss. Search the library by idea to see every spot that uses it.

    IKEA “Mornings”© IKEAAlzheimer’s Society “It’s Not Called Getting Old”© Alzheimer’s SocietyThai Life Insurance “Unfading Love”© Thai Life InsuranceAlzheimer Forschung Initiative (AFI) “The Glitch”© Alzheimer Forschung Initiative (AFI)
    IKEA · Alzheimer’s Society · Thai Life Insurance · Alzheimer Forschung Initiative (AFI)

More commercials by dayday

  • Tesco "Food Love Stories BBQ" (2023) commercial still© TescoTesco “Food Love Stories BBQ” 2023Dir. dayday · BBH
  • My Black is Beautiful "Unbecoming" (2023) commercial still© My Black is BeautifulMy Black is Beautiful “Unbecoming” 2023Dir. dayday · Cartwright

More from Cossette

Award-winning public service & ngo commercials

Questions

Who directed the Egale “Help Us Remain” commercial?

dayday directed it, produced by OPC, for the agency Cossette.

Which agency made Egale “Help Us Remain”?

Cossette created it for Egale (2024).

What awards did Egale “Help Us Remain” win?

11 awards, including Clio Health 2024 Gold — Film Craft / Casting / Performance, Clio Health 2024 Gold — Film Craft / Direction, Clio Health 2024 Gold — Film Craft / Production Design and Clio 2024 Silver — Film Craft / Casting/Performance.

What is the tagline of Egale “Help Us Remain”?

“Bring care for identity to care for dementia”

Sources for the credits and awards

aicpawards.comThe WorkThe Workclios.comclios.comclios.comclios.comclios.comclios.comclios.comclios.comclios.com