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Cross up! “Toilets” 2017

Cross up! “Toilets” (2017) is a Cross up! commercial directed by Rodrigo García Saiz for DDB Argentina, produced by Salado Films. It won one award: El Ojo de Iberoamérica 2017 Silver Film – FL7: Automóviles, camiones y motos. Accesorios y repuestos.

A series of people desperately need to use the restroom, but are unable to, until they get into a Volkswagen Cross Up! and drive away.

Video: SALADO on YouTube

Shot by shot

  1. A man with dark, messy hair and a black jacket stumbles towards a men's restroom door, his hand outstretched, in a dimly lit hallway.© Cross up!0:00
  2. A man with messy hair and a leather jacket looks up with wide eyes, while an older man is out of focus in the background.© Cross up!0:04
  3. A woman with long brown hair and a polka dot shirt runs towards the camera in a brightly lit room with a wooden wall and a pink star decoration.© Cross up!0:12
  4. A person wearing black pants and red high-top sneakers sits on a toilet in a public restroom, with only their legs and shoes visible.© Cross up!0:18
  5. A man and a child stand by a lake with a snow-capped mountain in the background, next to a car.© Cross up!0:24
  6. Cross up! “Toilets”, shot 14© Cross up!0:29
  7. A man in a black leather jacket and jeans stands with his back to the camera, urinating in a public restroom.© Cross up!0:36
  8. A female diner waitress in a striped uniform pours coffee from a glass pot into a white cup on a counter.© Cross up!0:43
  9. A young woman with wide, surprised eyes and curly brown hair looks directly at the camera in a brightly lit, blurry background.© Cross up!0:48
  10. Two older men stand at urinals in a public restroom while a young woman in a dress and jacket runs past them.© Cross up!0:53
  11. A man washes his hands at a sink while an older man mops the floor in a public restroom with urinals.© Cross up!1:01
  12. A red Volkswagen Cross Up! drives away from the camera on a highway, with trees in the background under a bright sky.© Cross up!1:10

Stills © Cross up!. Made by DDB Argentina, Salado Films and Rodrigo García Saiz.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

The car is so fuel-efficient, you can hold it until you get home.

Tagline: “Hasta 1000 km. con un tanque.”

desperate need for a restroomlong journeyunexpected twistexaggerated discomfortrelief through product

The cut

Length
79 s
Shots
34
Average shot
2.3 s

What creatives use Cross up! “Toilets” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Cross up! “Toilets”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A man with dark, messy hair and a black jacket stumbles towards a men's restroom door, his hand outstretched, in a dimly lit hallway.© Cross up!A man with messy hair and a leather jacket looks up with wide eyes, while an older man is out of focus in the background.© Cross up!A woman with long brown hair and a polka dot shirt runs towards the camera in a brightly lit room with a wooden wall and a pink star decoration.© Cross up!A person wearing black pants and red high-top sneakers sits on a toilet in a public restroom, with only their legs and shoes visible.© Cross up!
    Frames from Cross up! “Toilets”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Cross up! “Toilets” in order, with its length, framing and what happens in it.

    A man with dark, messy hair and a black jacket stumbles towards a men's restroom door, his hand outstretched, in a dimly lit hallway.© Cross up!A man with messy hair and a leather jacket looks up with wide eyes, while an older man is out of focus in the background.© Cross up!A woman with long brown hair and a polka dot shirt runs towards the camera in a brightly lit room with a wooden wall and a pink star decoration.© Cross up!A person wearing black pants and red high-top sneakers sits on a toilet in a public restroom, with only their legs and shoes visible.© Cross up!A man and a child stand by a lake with a snow-capped mountain in the background, next to a car.© Cross up!Cross up! “Toilets”, 0:29© Cross up!
    Length: 79 s · Shots: 34 · Average shot: 2.3 s

  3. 03Ad ideas: every spot built on a long journey

    Before you present an idea, you need to know who has done it, and how.

    Cross up! “Toilets” is built on a long journey. Search the library by idea to see every spot that uses it.

    Apple “Relax: Tractor”© AppleLes Gaulois/Citroen “Dog Stretching”© Les Gaulois/CitroenRMHC Canada “Ronald McDonald House Charities - The Never-Ending Drive (Director's Cut)”© RMHC CanadaQantas “QANTAS - Feels Like Home”© Qantas
    Apple · Les Gaulois/Citroen · RMHC Canada · Qantas

More commercials by Rodrigo García Saiz

More from DDB Argentina

  • INECO Fundation "firefighter" (2016) commercial still© INECO FundationINECO Fundation “firefighter” 2016Dir. Alejandro Rey · DDB ArgentinaEpica Silver 2016
  • Volkswagen "Toilets" (2016) commercial still© VolkswagenVolkswagen “Toilets” 2016Dir. Rodrigo García Sáez · DDB ArgentinaEpica Bronze 2016
  • BBVA Banco Francés "Pony" (2013) commercial still© BBVA Banco FrancésBBVA Banco Francés “Pony” 2013DDB ArgentinaEl Ojo de Iberoamérica Bronze 2013
  • Detector de Fatiga "Despertadores" (2012) commercial still© Detector de FatigaDetector de Fatiga “Despertadores” 2012DDB ArgentinaEl Ojo de Iberoamérica Bronze 2012
  • VW Seguridad Vial "Chef" (2012) commercial still© VW Seguridad VialVW Seguridad Vial “Chef” 2012Dir. Iván Vaccaro · DDB ArgentinaEl Ojo de Iberoamérica Bronze 2012
  • VW Tiguan "Duelo" (2012) commercial still© VW TiguanVW Tiguan “Duelo” 2012Dir. Luciano Podcaminsky · DDB ArgentinaEl Ojo de Iberoamérica Bronze 2012

Award-winning auto commercials

Questions

Who directed the Cross up! “Toilets” commercial?

Rodrigo García Saiz directed it, produced by Salado Films, for the agency DDB Argentina.

Which agency made Cross up! “Toilets”?

DDB Argentina created it for Cross up! (2017).

What awards did Cross up! “Toilets” win?

1 awards, including El Ojo de Iberoamérica 2017 Silver Film – FL7: Automóviles, camiones y motos. Accesorios y repuestos.

What is the tagline of Cross up! “Toilets”?

“Hasta 1000 km. con un tanque.”

Sources for the credits and awards

elojodeiberoamerica.com