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Volkswagen “Toilets” 2016

Volkswagen “Toilets” (2016) is a Volkswagen commercial directed by Rodrigo García Sáez for DDB Argentina, produced by Salado Films. It won 2 awards, including Epica 2016 Bronze Automobiles.

A series of people desperately need to use the restroom, but are unable to, until they drive a Volkswagen Cross Up! and find relief.

Video: SALADO on YouTube

Shot by shot

  1. A man with messy hair and a black jacket reaches out to a men's restroom sign on a light brown wall, his hand splayed against the surface.© Volkswagen0:00
  2. A man with messy hair and a leather jacket looks up with wide eyes, while an older man in a blue shirt is out of focus in the background.© Volkswagen0:04
  3. A woman with long brown hair and a polka dot shirt runs towards the camera in a brightly lit room with a wooden wall and a pink star decoration.© Volkswagen0:12
  4. A person wearing black pants and red high-top sneakers sits on a toilet in a public restroom, with their pants around their ankles.© Volkswagen0:18
  5. A father and son stand by a lake with a snow-capped mountain in the background, next to a car.© Volkswagen0:24
  6. Volkswagen “Toilets”, shot 14© Volkswagen0:29
  7. A man with dark, messy hair, wearing a black leather jacket and jeans, stands with his back to the camera, urinating at a urinal in a public restroom.© Volkswagen0:36
  8. A female diner waitress in a striped uniform pours coffee from a glass pot into a white cup on a counter.© Volkswagen0:43
  9. A young woman with wide, surprised eyes and curly brown hair looks directly at the camera, then glances to the side in a brightly lit interior.© Volkswagen0:48
  10. Two older men stand at urinals in a public restroom while a young woman runs past the entrance, looking distressed.© Volkswagen0:53
  11. A young man washes his hands at a sink while an older man mops the floor in a public restroom.© Volkswagen1:01
  12. A red Volkswagen Cross Up! drives away from the camera on a highway, with trees and a guardrail visible in the background.© Volkswagen1:10

Stills © Volkswagen. Made by DDB Argentina, Salado Films and Rodrigo García Sáez.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Long-lasting car fuel means fewer bathroom breaks on long drives.

Tagline: “Hasta 1000 km. con un tanque.”

desperate need for a restroomjourney to reliefexaggerated discomfortunexpected solutionmusical accompanimentvisual metaphor

The cut

Length
79 s
Shots
34
Average shot
2.3 s

What creatives use Volkswagen “Toilets” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Volkswagen “Toilets”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A man with messy hair and a black jacket reaches out to a men's restroom sign on a light brown wall, his hand splayed against the surface.© VolkswagenA man with messy hair and a leather jacket looks up with wide eyes, while an older man in a blue shirt is out of focus in the background.© VolkswagenA woman with long brown hair and a polka dot shirt runs towards the camera in a brightly lit room with a wooden wall and a pink star decoration.© VolkswagenA person wearing black pants and red high-top sneakers sits on a toilet in a public restroom, with their pants around their ankles.© Volkswagen
    Frames from Volkswagen “Toilets”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Volkswagen “Toilets” in order, with its length, framing and what happens in it.

    A man with messy hair and a black jacket reaches out to a men's restroom sign on a light brown wall, his hand splayed against the surface.© VolkswagenA man with messy hair and a leather jacket looks up with wide eyes, while an older man in a blue shirt is out of focus in the background.© VolkswagenA woman with long brown hair and a polka dot shirt runs towards the camera in a brightly lit room with a wooden wall and a pink star decoration.© VolkswagenA person wearing black pants and red high-top sneakers sits on a toilet in a public restroom, with their pants around their ankles.© VolkswagenA father and son stand by a lake with a snow-capped mountain in the background, next to a car.© VolkswagenVolkswagen “Toilets”, 0:29© Volkswagen
    Length: 79 s · Shots: 34 · Average shot: 2.3 s

  3. 03Ad ideas: every spot built on a exaggerated discomfort

    Before you present an idea, you need to know who has done it, and how.

    Volkswagen “Toilets” is built on a exaggerated discomfort. Search the library by idea to see every spot that uses it.

    Monzo “Money Never Felt Like Monzo”© MonzoCross up! “Toilets”© Cross up!Halfords “Needles”© HalfordsChery Motors Australia “You Can’t Undrive It - Massage Seats”© Chery Motors Australia
    Monzo · Cross up! · Halfords · Chery Motors Australia

More from DDB Argentina

  • Fundación Argentina de Trasplante Hepático "The Man & The Dog" (2016) commercial still© Fundación Argentina de Trasplante HepáticoFundación Argentina de Trasplante Hepático “The Man & The Dog” 2016Dir. Rodrigo García Saiz · DDB ArgentinaThe One Show Gold 2016
  • Cross up! "Toilets" (2017) commercial still© Cross up!Cross up! “Toilets” 2017Dir. Rodrigo García Saiz · DDB ArgentinaEl Ojo de Iberoamérica Silver 2017
  • INECO Fundation "firefighter" (2016) commercial still© INECO FundationINECO Fundation “firefighter” 2016Dir. Alejandro Rey · DDB ArgentinaEpica Silver 2016
  • BBVA Banco Francés "Pony" (2013) commercial still© BBVA Banco FrancésBBVA Banco Francés “Pony” 2013DDB ArgentinaEl Ojo de Iberoamérica Bronze 2013
  • Volkswagen "Chef" (2012) commercial still© VolkswagenVolkswagen “Chef” 2012DDB ArgentinaCannes Lions Bronze 2012
  • Detector de Fatiga "Despertadores" (2012) commercial still© Detector de FatigaDetector de Fatiga “Despertadores” 2012DDB ArgentinaEl Ojo de Iberoamérica Bronze 2012

Award-winning auto commercials

Questions

Who directed the Volkswagen “Toilets” commercial?

Rodrigo García Sáez directed it, produced by Salado Films, for the agency DDB Argentina.

Which agency made Volkswagen “Toilets”?

DDB Argentina created it for Volkswagen (2016).

What awards did Volkswagen “Toilets” win?

2 awards, including Epica 2016 Bronze Automobiles and Epica 2016 Bronze Online Campaigns - Automotive.

What is the tagline of Volkswagen “Toilets”?

“Hasta 1000 km. con un tanque.”

Sources for the credits and awards

winners.epica-awards.comwinners.epica-awards.com