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Plátano De Canarias “El regalo” 2018

Plátano De Canarias “El regalo” (2018) is a Plátano De Canarias commercial directed by Rodrigo García Saiz for El Ruso de Rocky, produced by Central Films. It won 2 awards, including El Ojo de Iberoamérica 2018 Gold Producción Audiovisual – PA16 – Producción Integral.

A mother and daughter prepare a special offering of bananas for the Three Wise Men, hoping for a difficult wish to be granted.

Video: Plátano de Canarias on YouTube

Shot by shot

  1. A person's hand reaches into a pile of yellow bananas with blue stickers in a grocery store produce section.© Plátano De Canarias0:00
  2. A woman with brown hair and a grey coat looks down at bananas in a grocery store, then looks up and smiles.© Plátano De Canarias0:01
  3. A woman with a child in a shopping cart walks past a man looking at his phone in a brightly lit supermarket produce section.© Plátano De Canarias0:02
  4. Plátano De Canarias “El regalo”, shot 4© Plátano De Canarias0:04
  5. A child's hands place a wooden plate with bananas on a wooden floor next to a Christmas tree, with text overlay and a brand logo.© Plátano De Canarias0:06

Stills © Plátano De Canarias. Made by El Ruso de Rocky, Central Films and Rodrigo García Saiz.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A Christmas tradition of leaving bananas for the Three Wise Men.

Christmas magicparent-child bondingsecret wishholiday traditionmagical realism

The cut

Length
10 s
Shots
5
Average shot
2.0 s

What creatives use Plátano De Canarias “El regalo” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Plátano De Canarias “El regalo”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A person's hand reaches into a pile of yellow bananas with blue stickers in a grocery store produce section.© Plátano De CanariasA woman with brown hair and a grey coat looks down at bananas in a grocery store, then looks up and smiles.© Plátano De CanariasA woman with a child in a shopping cart walks past a man looking at his phone in a brightly lit supermarket produce section.© Plátano De CanariasPlátano De Canarias “El regalo”, 0:04© Plátano De Canarias
    Frames from Plátano De Canarias “El regalo”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Plátano De Canarias “El regalo” in order, with its length, framing and what happens in it.

    A person's hand reaches into a pile of yellow bananas with blue stickers in a grocery store produce section.© Plátano De CanariasA woman with brown hair and a grey coat looks down at bananas in a grocery store, then looks up and smiles.© Plátano De CanariasA woman with a child in a shopping cart walks past a man looking at his phone in a brightly lit supermarket produce section.© Plátano De CanariasPlátano De Canarias “El regalo”, 0:04© Plátano De Canarias
    Length: 10 s · Shots: 5 · Average shot: 2.0 s

  3. 03Ad ideas: every spot built on a parent-child bonding

    Before you present an idea, you need to know who has done it, and how.

    Plátano De Canarias “El regalo” is built on a parent-child bonding. Search the library by idea to see every spot that uses it.

    Itv “Breakthrough”© ItvKobo “The Gift of Reading”© KoboArgos “The Book of Dreams”© ArgosLurpak “Bread”© Lurpak
    Itv · Kobo · Argos · Lurpak

More commercials by Rodrigo García Saiz

More from El Ruso de Rocky

  • Bankia Hipotecas "Letra pequeña" (2019) commercial still© Bankia HipotecasBankia Hipotecas “Letra pequeña” 2019Dir. Hernán Corera · El Ruso de RockyEl Ojo de Iberoamérica Silver 2019
  • Bankia "Sueños" (2018) commercial still© BankiaBankia “Sueños” 2018Dir. Hernán Corera · El Ruso de RockyEl Ojo de Iberoamérica Silver 2018
  • Plátano De Canarias "El despegue" (2018) commercial still© Plátano De CanariasPlátano De Canarias “El despegue” 2018Dir. Ian Pons Jewell · El Ruso de RockyEl Ojo de Iberoamérica Bronze 2018
  • Pepsi "Sustainability" (2022) commercial still© PepsiPepsi “Sustainability” 2022El Ruso de Rocky
  • Mahou "0,0 Tostada - Un sabor que desmonta prejuicios" (2022) commercial still© MahouMahou “0,0 Tostada - Un sabor que desmonta prejuicios” 2022Dir. Kevin Speight · El Ruso de Rocky

Award-winning food & qsr commercials

  • Uber Eats "A Century of Cravings" (2025) commercial still© Uber EatsUber Eats “A Century of Cravings” 2025Dir. Jim Jenkins · SpecialEffie Awards Grand Prix 2026
  • Uber Eats + Special US "Football is for Food" (2025) commercial still© Uber Eats + Special USUber Eats + Special US “Football is for Food” 2025Dir. Jim Jenkins · SpecialEffie Awards Grand Prix 2026
  • DoorDash "DoorDash All the Ads" (2024) commercial still© DoorDashDoorDash “DoorDash All the Ads” 2024Dir. Mike Diva · Wieden+KennedyCannes Lions Titanium 2024
  • Skittles "Apologize the Rainbow" (2023) commercial still© SkittlesSkittles “Apologize the Rainbow” 2023DDBLondon International Awards Grand Prix 2023
  • Burger King "As Good as the Original" (2023) commercial still© Burger KingBurger King “As Good as the Original” 2023Dubai Lynx Grand Prix 2023
  • Cadbury Celebrations "My SRK Ad" (2023) commercial still© Cadbury CelebrationsCadbury Celebrations “My SRK Ad” 2023Dir. Divij Kulkarni · OgilvyEffie Awards Grand Prix 2023

Questions

Who directed the Plátano De Canarias “El regalo” commercial?

Rodrigo García Saiz directed it, produced by Central Films, for the agency El Ruso de Rocky.

Which agency made Plátano De Canarias “El regalo”?

El Ruso de Rocky created it for Plátano De Canarias (2018).

What awards did Plátano De Canarias “El regalo” win?

2 awards, including El Ojo de Iberoamérica 2018 Gold Producción Audiovisual – PA16 – Producción Integral and El Ojo de Iberoamérica 2018 Silver Producción Audiovisual – PA15 – Dirección.

Sources for the credits and awards

elojodeiberoamerica.com