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Librerías Gandhi “Bosque” 2012

Librerías Gandhi “Bosque” (2012) is a Librerías Gandhi commercial directed by Rodrigo García Saiz for Ogilvy & Mather, produced by Central Films. It won one award: El Ojo de Iberoamérica 2012 Gold Film – TV13: Comercios al público, tiendas y supermercados.

A woman, lost and scared in a dark forest, finds comfort and a moment of joy when a child offers her a jar of jam, symbolizing the escape and wonder found in reading.

Video: Librerías Gandhi on YouTube

Shot by shot

  1. A female silhouette with curly hair is seen in a medium shot, moving against a light grey background with faint tree branches and birds.© Librerías Gandhi0:04
  2. A female figure is seen in silhouette, with her hair blowing in the wind, against a light background with dark, out-of-focus elements in the foreground.© Librerías Gandhi0:05
  3. A silhouetted woman with long hair and a flowing dress runs through a dark, misty forest at night, illuminated by shafts of light.© Librerías Gandhi0:06
  4. A young woman with messy hair and dirty clothes runs through a foggy, dark forest, looking over her shoulder in fear.© Librerías Gandhi0:07
  5. A child's silhouette runs through a misty forest, with tall, dark trees framing the shot, creating a mysterious atmosphere.© Librerías Gandhi0:16
  6. A young girl, silhouetted, runs through a dark, misty forest with tall trees, as white text appears on screen.© Librerías Gandhi0:34

Stills © Librerías Gandhi. Made by Ogilvy & Mather, Central Films and Rodrigo García Saiz.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Reading transports you from fear to joy, like a child's gift in a dark forest.

Tagline: “Sigue leyendo.”

damsel in distresschild as saviormagical realismforest as metaphortransformation through imagination

The cut

Length
40 s
Shots
12
Average shot
3.4 s

What creatives use Librerías Gandhi “Bosque” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Librerías Gandhi “Bosque”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A female silhouette with curly hair is seen in a medium shot, moving against a light grey background with faint tree branches and birds.© Librerías GandhiA female figure is seen in silhouette, with her hair blowing in the wind, against a light background with dark, out-of-focus elements in the foreground.© Librerías GandhiA silhouetted woman with long hair and a flowing dress runs through a dark, misty forest at night, illuminated by shafts of light.© Librerías GandhiA young woman with messy hair and dirty clothes runs through a foggy, dark forest, looking over her shoulder in fear.© Librerías Gandhi
    Frames from Librerías Gandhi “Bosque”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Librerías Gandhi “Bosque” in order, with its length, framing and what happens in it.

    A female silhouette with curly hair is seen in a medium shot, moving against a light grey background with faint tree branches and birds.© Librerías GandhiA female figure is seen in silhouette, with her hair blowing in the wind, against a light background with dark, out-of-focus elements in the foreground.© Librerías GandhiA silhouetted woman with long hair and a flowing dress runs through a dark, misty forest at night, illuminated by shafts of light.© Librerías GandhiA young woman with messy hair and dirty clothes runs through a foggy, dark forest, looking over her shoulder in fear.© Librerías GandhiA child's silhouette runs through a misty forest, with tall, dark trees framing the shot, creating a mysterious atmosphere.© Librerías Gandhi
    Length: 40 s · Shots: 12 · Average shot: 3.4 s

  3. 03Ad ideas: every spot built on a damsel in distress

    Before you present an idea, you need to know who has done it, and how.

    Librerías Gandhi “Bosque” is built on a damsel in distress. Search the library by idea to see every spot that uses it.

    BMW “The Escape”© BMWUnilever “Fireman”© UnileverNeo Sports “Rusty Nail”© Neo SportsExact Sciences / Cologuard “Blizzard”© Exact Sciences / Cologuard
    BMW · Unilever · Neo Sports · Exact Sciences / Cologuard

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Questions

Who directed the Librerías Gandhi “Bosque” commercial?

Rodrigo García Saiz directed it, produced by Central Films, for the agency Ogilvy & Mather.

Which agency made Librerías Gandhi “Bosque”?

Ogilvy & Mather created it for Librerías Gandhi (2012).

What awards did Librerías Gandhi “Bosque” win?

1 awards, including El Ojo de Iberoamérica 2012 Gold Film – TV13: Comercios al público, tiendas y supermercados.

What is the tagline of Librerías Gandhi “Bosque”?

“Sigue leyendo.”

Sources for the credits and awards

elojodeiberoamerica.com