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Expedia “Horse Whisperer” 2014

Expedia “Horse Whisperer” (2014) is an Expedia commercial directed by Frank Todaro for Ogilvy & Mather, produced by Moxie Pictures. It won one award: Epica 2014 Gold Transport & Tourism.

A horse whisperer's authority is challenged when a young man returns from New York, having used Expedia's mobile app to book a great hotel deal, much to the whisperer's disdain.

Video: Frank Todaro on Vimeo

Shot by shot

  1. A man in a cowboy hat stands with a horse in a fenced-in dirt paddock at golden hour, with hills in the background.© Expedia0:00
  2. A man in a cowboy hat and striped shirt gently strokes the face of a light-colored horse in an outdoor setting.© Expedia0:03
  3. A man in a cowboy hat and traditional attire stands in a dusty arena, holding a lead rope as a palomino horse sits on the ground.© Expedia0:05
  4. A group of five friends, dressed in cowboy attire, gather around a woman sitting on hay bales, looking at her phone and laughing, on a sunny ranch.© Expedia0:12
  5. A person's hand holds a smartphone, swiping through photos of a young man posing in front of New York City landmarks.© Expedia0:14
  6. A person's hands hold a smartphone, scrolling through a list of hotels in New York on the Expedia mobile app.© Expedia0:17
  7. A young man in a cowboy hat and scarf looks at his phone, surrounded by three other people in cowboy attire, outdoors during the day.© Expedia0:19
  8. A male horse trainer in a cowboy hat and western attire stands in a dirt arena, gesturing as a palomino horse rears up on its hind legs, with two blurred spectators in the foreground.© Expedia0:20
  9. A young man with curly hair smiles and laughs while looking at his phone, surrounded by a group of laughing people in cowboy attire.© Expedia0:24
  10. A man in a gaucho hat and traditional attire leans forward, then slowly rises with arms outstretched, in a sunlit field.© Expedia0:27
  11. A group of five people, dressed in cowboy attire, laugh and interact with a man holding a phone, in a ranch setting.© Expedia0:30
  12. A man with a mustache and a cowboy hat leans forward, looking intensely at the camera with a slight smile, in an outdoor setting.© Expedia0:32

Stills © Expedia. Made by Ogilvy & Mather, Moxie Pictures and Frank Todaro.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A horse whisperer's jealousy over a traveler's easy hotel booking.

Tagline: “People shaped travel”

rivalryfish out of waterboastingexaggerated skillmodern tech vs tradition

The cut

Length
40 s
Shots
17
Average shot
2.4 s

What creatives use Expedia “Horse Whisperer” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Expedia “Horse Whisperer”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A man in a cowboy hat stands with a horse in a fenced-in dirt paddock at golden hour, with hills in the background.© ExpediaA man in a cowboy hat and striped shirt gently strokes the face of a light-colored horse in an outdoor setting.© ExpediaA man in a cowboy hat and traditional attire stands in a dusty arena, holding a lead rope as a palomino horse sits on the ground.© ExpediaA group of five friends, dressed in cowboy attire, gather around a woman sitting on hay bales, looking at her phone and laughing, on a sunny ranch.© Expedia
    Frames from Expedia “Horse Whisperer”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Expedia “Horse Whisperer” in order, with its length, framing and what happens in it.

    A man in a cowboy hat stands with a horse in a fenced-in dirt paddock at golden hour, with hills in the background.© ExpediaA man in a cowboy hat and striped shirt gently strokes the face of a light-colored horse in an outdoor setting.© ExpediaA man in a cowboy hat and traditional attire stands in a dusty arena, holding a lead rope as a palomino horse sits on the ground.© ExpediaA group of five friends, dressed in cowboy attire, gather around a woman sitting on hay bales, looking at her phone and laughing, on a sunny ranch.© ExpediaA person's hand holds a smartphone, swiping through photos of a young man posing in front of New York City landmarks.© ExpediaA person's hands hold a smartphone, scrolling through a list of hotels in New York on the Expedia mobile app.© Expedia
    Length: 40 s · Shots: 17 · Average shot: 2.4 s

  3. 03Ad ideas: every spot built on a rivalry

    Before you present an idea, you need to know who has done it, and how.

    Expedia “Horse Whisperer” is built on a rivalry. Search the library by idea to see every spot that uses it.

    Aldi “Like Brands”© AldiGatorade “Replay”© GatoradeUber Eats “Hungry for the Truth”© Uber EatsRiyadh Season “Crawford VS Madrimov - Everything or Nothing”© Riyadh Season
    Aldi · Gatorade · Uber Eats · Riyadh Season

More commercials by Frank Todaro

  • Expedia "Travel Yourself Interesting" (2014) commercial still© ExpediaExpedia “Travel Yourself Interesting” 2014Dir. Frank Todaro · Ogilvy & MatherEffie Awards Gold 2014
  • Fed Ex "Jenkins" (2004) commercial still© Fed ExFed Ex “Jenkins” 2004Dir. Frank TodaroCannes Lions Gold 2004
  • Federal Express "Stick" (2006) commercial still© Federal ExpressFederal Express “Stick” 2006Dir. Frank Todaro · BBDOCannes Lions Bronze 2006
  • Southwest Airlines "Portrait Studio" (2003) commercial still© Southwest AirlinesSouthwest Airlines “Portrait Studio” 2003Dir. Frank Todaro · GSD&MD&AD Wood Pencil 2003
  • RadioShack "The Phone Call" (2014) commercial still© RadioShackRadioShack “The Phone Call” 2014Dir. Frank Todaro · GSD&MAICP Awards Honoree 2014
  • Geico "Honest Abe" (2011) commercial still© GeicoGeico “Honest Abe” 2011Dir. Frank Todaro · The Martin AgencyAICP Awards Honoree 2011

More from Ogilvy & Mather

Award-winning travel commercials

  • Royal Jordanian "Fear of Flying" (2018) commercial still© Royal JordanianRoyal Jordanian “Fear of Flying” 2018Dir. Omar Hilal · Memac Ogilvy AdvizeDubai Lynx Grand Prix 2018
  • Inspired by Iceland "Ask Gudmundur – The Human Search Engine" (2016) commercial still© Inspired by IcelandInspired by Iceland “Ask Gudmundur – The Human Search Engine” 2016The Brooklyn BrothersEffie Awards Grand Prix 2016
  • Embassy Suites Hotels "Austin" (2003) commercial still© Embassy Suites HotelsEmbassy Suites Hotels “Austin” 2003TBWA\Chiat\DayEffie Awards Grand Prix 2003
  • Travel Switzerland "THYLACINE - Swiss Sounds" (2026) commercial still© Travel SwitzerlandTravel Switzerland “THYLACINE - Swiss Sounds” 2026ADC Awards Gold 2026
  • DiDi "Yes, I DiDi" (2026) commercial still© DiDiDiDi “Yes, I DiDi” 2026Dir. Jim Hosking · Sunday Gravyshots Awards Gold 2026
  • Visit Sweden "The Swedish Prescription" (2026) commercial still© Visit SwedenVisit Sweden “The Swedish Prescription” 2026PRIME WEBER SHANDWICKClio Awards Gold 2026

Questions

Who directed the Expedia “Horse Whisperer” commercial?

Frank Todaro directed it, produced by Moxie Pictures, for the agency Ogilvy & Mather.

Which agency made Expedia “Horse Whisperer”?

Ogilvy & Mather created it for Expedia (2014).

What awards did Expedia “Horse Whisperer” win?

1 awards, including Epica 2014 Gold Transport & Tourism.

What is the tagline of Expedia “Horse Whisperer”?

“People shaped travel”

Sources for the credits and awards

winners.epica-awards.com