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Comfort “The Day I Visited My Son” 2014

Comfort “The Day I Visited My Son” (2014) is a Comfort commercial directed by Damon Cameron for Ogilvy & Mather, produced by Collider. It won 7 awards, including Spikes Asia 2014 Grand Prix Film Craft A02. Direction.

A mother reflects on her son's difficult past and their enduring love, as he serves time in prison, highlighting the strength of a mother's love.

Video: Collider on Vimeo

Shot by shot

  1. A title card with white text "THE DAY I VISITED MY SON" and "A true story" appears over a moving shot of an industrial area with buildings, power lines, and distant hills.© Comfort0:00
  2. An older person's hand is seen on a steering wheel, driving a car down a blurred street during the day.© Comfort0:23
  3. A close-up shot of a barbed wire fence with a blurry background of more barbed wire and a bird flying in the sky.© Comfort0:34
  4. A man in a dark polo shirt helps another man in a white spacesuit put on his helmet in a sterile, white lab with metal counters.© Comfort0:44
  5. A man in a white astronaut suit has his helmet visor adjusted by another man in a brightly lit room.© Comfort0:53
  6. A person in a white astronaut suit with an American flag on their backpack walks across a vast, barren desert landscape under a bright sky.© Comfort1:02
  7. A male astronaut in a white spacesuit looks down with a pensive expression on a desolate, sandy planet under a bright sky.© Comfort1:15
  8. A wide shot from a moving vehicle shows a vast desert landscape with Joshua trees and distant mountains under a clear sky at golden hour.© Comfort1:28
  9. A middle-aged woman with short blonde hair drives a car, looking intently forward with her hands on the steering wheel.© Comfort1:35
  10. A man in his 30s, wearing a white t-shirt, sits and talks, gesturing with his hands in a dimly lit room.© Comfort1:42
  11. A blonde woman in her 60s, wearing glasses and a patterned shirt, smiles and turns to exit a car on a sunny day.© Comfort1:57
  12. A man with long hair in a dark polo shirt walks through a brightly lit, white hallway, looking up and to the right.© Comfort2:08

Stills © Comfort. Made by Ogilvy & Mather, Collider and Damon Cameron.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A mother's unconditional love for her incarcerated son, contrasted with his imagined astronaut life.

Tagline: “An extra dose of love”

mother's unconditional loveson's regretimagined realityprison settingastronaut metaphorinterview style

The cut

Length
159 s
Shots
71
Average shot
2.2 s

What creatives use Comfort “The Day I Visited My Son” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Comfort “The Day I Visited My Son”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    An older person's hand is seen on a steering wheel, driving a car down a blurred street during the day.© ComfortA close-up shot of a barbed wire fence with a blurry background of more barbed wire and a bird flying in the sky.© ComfortA man in a dark polo shirt helps another man in a white spacesuit put on his helmet in a sterile, white lab with metal counters.© ComfortA man in a white astronaut suit has his helmet visor adjusted by another man in a brightly lit room.© Comfort
    Frames from Comfort “The Day I Visited My Son”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Comfort “The Day I Visited My Son” in order, with its length, framing and what happens in it.

    An older person's hand is seen on a steering wheel, driving a car down a blurred street during the day.© ComfortA close-up shot of a barbed wire fence with a blurry background of more barbed wire and a bird flying in the sky.© ComfortA man in a dark polo shirt helps another man in a white spacesuit put on his helmet in a sterile, white lab with metal counters.© ComfortA man in a white astronaut suit has his helmet visor adjusted by another man in a brightly lit room.© ComfortA person in a white astronaut suit with an American flag on their backpack walks across a vast, barren desert landscape under a bright sky.© ComfortA male astronaut in a white spacesuit looks down with a pensive expression on a desolate, sandy planet under a bright sky.© Comfort
    Length: 159 s · Shots: 71 · Average shot: 2.2 s

  3. 03Ad ideas: every spot built on a interview style

    Before you present an idea, you need to know who has done it, and how.

    Comfort “The Day I Visited My Son” is built on a interview style. Search the library by idea to see every spot that uses it.

    Marmite “Smugglers”© MarmiteGrindr “Come Home With Us”© GrindrBECO. “#Stealourstaff”© BECO.Electricity Association “Pablo”© Electricity Association
    Marmite · Grindr · BECO. · Electricity Association

More commercials by Damon Cameron

  • Audi "More Than Meets The Eye" (2024) commercial still© AudiAudi “More Than Meets The Eye” 2024Dir. Damon Cameron · DDB
  • Shell "Solar Health" (2024) commercial still© ShellShell “Solar Health” 2024Dir. Damon Cameron · Wunderman Thompson
  • BMW Group Australia "Rumors" (2024) commercial still© BMW Group AustraliaBMW Group Australia “Rumors” 2024Dir. Damon Cameron · Clemenger BBDO
  • NIB "Health First" (2023) commercial still© NIBNIB “Health First” 2023Dir. Damon Cameron · BWM Isobar
  • Defence Force Recruiting "Where it All Begins" (2023) commercial still© Defence Force RecruitingDefence Force Recruiting “Where it All Begins” 2023Dir. Damon Cameron · VML
  • Australian Defence Force Australia "Australian Defence Force Academy - Where It All Begins" (2023) commercial still© Australian Defence Force AustraliaAustralian Defence Force Australia “Australian Defence Force Academy - Where It All Begins” 2023Dir. Damon Cameron · VML

More from Ogilvy & Mather

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Questions

Who directed the Comfort “The Day I Visited My Son” commercial?

Damon Cameron directed it, produced by Collider, for the agency Ogilvy & Mather.

Which agency made Comfort “The Day I Visited My Son”?

Ogilvy & Mather created it for Comfort (2014).

What awards did Comfort “The Day I Visited My Son” win?

7 awards, including Spikes Asia 2014 Grand Prix Film Craft A02. Direction, Spikes Asia 2014 Grand Prix Film Craft Direction, Spikes Asia 2014 Gold Film Craft and Spikes Asia 2014 Gold Film Craft Casting.

What is the tagline of Comfort “The Day I Visited My Son”?

“An extra dose of love”

Sources for the credits and awards

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