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Tecate “Noé” 2016

Tecate “Noé” (2016) is a Tecate commercial directed by Rodrigo García Saiz for Nómades, produced by Central Films. It won 2 awards, including El Ojo de Iberoamérica 2016 Silver Producción Audiovisual – PA8 -­ Mejor Dirección.

A modern-day Noah, inspired by a divine revelation from Diego Maradona, builds a football stadium to save the sport from bad times.

Video: [CENTRAL FILMS] on Vimeo

Shot by shot

  1. A lone figure walks across a vast, desolate field towards a rustic wooden house under a cloudy sky.© Tecate0:00
  2. A man with long dark hair and a beard looks intently off-screen, his blue eyes wide with concern, in a close-up shot.© Tecate0:12
  3. A man with long hair and a beard, wearing a red jacket and dark pants, walks across a barren field carrying a large jug on his shoulder.© Tecate0:33
  4. A bald man in a plaid shirt and white t-shirt looks around with a serious expression in a rural outdoor setting.© Tecate0:40
  5. A person in a red and black plaid shirt holds a piece of paper with a drawing of a boat on it, outdoors.© Tecate0:46
  6. A bearded man with long hair, wearing a red robe, intently hammers a wooden structure outdoors under a cloudy sky.© Tecate0:54
  7. Two male soccer line judges in black uniforms stand on a dusty field, raising their red and yellow flags under a cloudy sky.© Tecate1:08
  8. A soccer player's legs are seen kicking a soccer ball on a green field, with other players and stadium lights in the background.© Tecate1:25
  9. A wide shot of a soccer match in a stadium at night, with players jumping for a header and "EVITE EL EXCESO" text on screen.© Tecate1:30
  10. A male soccer player in a red jersey heads a soccer ball during a game in a stadium at night.© Tecate1:38
  11. Diego Maradona, a male in his 50s, wearing a blue soccer jersey, celebrates wildly in the rain on a soccer field at night.© Tecate1:44
  12. A male soccer player in a light blue jersey with the number 10 on it heads a soccer ball during a game in a stadium.© Tecate1:50

Stills © Tecate. Made by Nómades, Central Films and Rodrigo García Saiz.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Noah's Ark reimagined as a football stadium to save the sport.

Tagline: “Somos Fútbol. Patrocinados por Tecate.”

divine interventionchosen onebuilding a sanctuarysaving the worldcelebrity cameobiblical allegory

The cut

Length
120 s
Shots
90
Average shot
1.3 s

What creatives use Tecate “Noé” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Tecate “Noé”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A lone figure walks across a vast, desolate field towards a rustic wooden house under a cloudy sky.© TecateA man with long dark hair and a beard looks intently off-screen, his blue eyes wide with concern, in a close-up shot.© TecateA man with long hair and a beard, wearing a red jacket and dark pants, walks across a barren field carrying a large jug on his shoulder.© TecateA bald man in a plaid shirt and white t-shirt looks around with a serious expression in a rural outdoor setting.© Tecate
    Frames from Tecate “Noé”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Tecate “Noé” in order, with its length, framing and what happens in it.

    A lone figure walks across a vast, desolate field towards a rustic wooden house under a cloudy sky.© TecateA man with long dark hair and a beard looks intently off-screen, his blue eyes wide with concern, in a close-up shot.© TecateA man with long hair and a beard, wearing a red jacket and dark pants, walks across a barren field carrying a large jug on his shoulder.© TecateA bald man in a plaid shirt and white t-shirt looks around with a serious expression in a rural outdoor setting.© TecateA person in a red and black plaid shirt holds a piece of paper with a drawing of a boat on it, outdoors.© TecateA bearded man with long hair, wearing a red robe, intently hammers a wooden structure outdoors under a cloudy sky.© Tecate
    Length: 120 s · Shots: 90 · Average shot: 1.3 s

  3. 03Ad ideas: every spot built on a divine intervention

    Before you present an idea, you need to know who has done it, and how.

    Tecate “Noé” is built on a divine intervention. Search the library by idea to see every spot that uses it.

    Kfc “Believe Part 2: All Hail Gravy”© KfcJeep “Hand”© JeepTim Horton's “Sav'r Menu”© Tim Horton'sBMW “Zeus & Hera”© BMW
    Kfc · Jeep · Tim Horton's · BMW

More commercials by Rodrigo García Saiz

Award-winning beer commercials

  • Cervecería y Maltería Quilmes "Coincidencias" (2023) commercial still© Cervecería y Maltería QuilmesCervecería y Maltería Quilmes “Coincidencias” 2023Dir. Augusto Giménez Zapiola · draftLine BueEl Ojo de Iberoamérica Grand Prix 2023
  • Foster's "Good Call" (2014) commercial still© Foster'sFoster's “Good Call” 2014adam&eve\TBWAIPA Effectiveness Awards Grand Prix 2014
  • Andes "Huracán Laura" (2013) commercial still© AndesAndes “Huracán Laura” 2013Dir. Armando Bo y Andrés Salmoyraghi · Del Campo Nazca Saatchi & SaatchiEl Ojo de Iberoamérica Grand Prix 2013
  • Guinness "noitulovE" (2005) commercial still© GuinnessGuinness “noitulovE” 2005Dir. Daniel Kleinman · AMV BBDOCannes Lions Grand Prix 2006
  • Budweiser "True" (2000) commercial still© BudweiserBudweiser “True” 2000Dir. Charles Stone III · DDB WorldwideClio Awards Grand Prix 2000
  • Guinness Brewing GB "Bicycle" (1997) commercial still© Guinness Brewing GBGuinness Brewing GB “Bicycle” 1997Dir. Tony Kaye · Ogilvy & MatherEpica Grand Prix 1996

Questions

Who directed the Tecate “Noé” commercial?

Rodrigo García Saiz directed it, produced by Central Films, for the agency Nómades.

Which agency made Tecate “Noé”?

Nómades created it for Tecate (2016).

What awards did Tecate “Noé” win?

2 awards, including El Ojo de Iberoamérica 2016 Silver Producción Audiovisual – PA8 -­ Mejor Dirección and El Ojo de Iberoamérica 2016 Silver Producción Audiovisual – PA9 – Mejor Producción Integral.

What is the tagline of Tecate “Noé”?

“Somos Fútbol. Patrocinados por Tecate.”

Sources for the credits and awards

elojodeiberoamerica.com