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Macmillan “Whatever You Need” 2023

Macmillan “Whatever You Need” (2023) is a Macmillan commercial directed by Charlotte Regan for AMV BBDO. It won one award: British Arrows 2023 Craft Bronze — Original Composition.

This ad for Macmillan Cancer Support shows people affected by cancer asking a range of questions, highlighting the emotional and practical support the charity offers.

Video: Macmillan Cancer Support on YouTube

Shot by shot

  1. A woman with short hair and an earring is seen in a car's rearview mirror, looking down with a serious expression on a cloudy day.© Macmillan0:00
  2. A woman in her 50s, wearing an orange cardigan, is seen in a medium closeup, talking on a phone in a car, looking sad.© Macmillan0:04
  3. A young man with curly hair and a beard, wearing a green shirt, looks around on a sunny day at an outdoor sports field.© Macmillan0:09
  4. A bald man in a red hoodie looks down, appearing distressed, at night with blurred lights in the background.© Macmillan0:15
  5. A white boxer dog with a black collar looks up with sad eyes in a dimly lit room.© Macmillan0:26
  6. A young woman with short hair, wearing a tank top, lies on a bed, laughing joyfully with her head upside down.© Macmillan0:30
  7. A young child with curly hair walks away from the camera towards a man and another child in a softly lit living room.© Macmillan0:33
  8. A young woman with dark hair tries on a straw hat in a bedroom with a map on the wall, looking happy and playful.© Macmillan0:37
  9. Two hands with rings and painted nails reach up and interlock against a light green wall with a framed picture.© Macmillan0:41
  10. A bald man in his 50s, wearing a red hoodie, looks down with a worried expression at night.© Macmillan0:42
  11. A young man in a green shirt and backpack runs across a sunny green field, holding something in his hand.© Macmillan0:45
  12. A woman in her 50s, wearing an orange cardigan, looks out the car window with a worried expression, while riding in a car.© Macmillan0:47

Stills © Macmillan. Made by AMV BBDO and Charlotte Regan.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

People affected by cancer have many questions, Macmillan has the answers.

Tagline: “Whatever you need to ask”

slice of lifeeveryday strugglesdiverse representationvoiceover questionsemotional journey

The cut

Length
60 s
Shots
32
Average shot
1.9 s

What creatives use Macmillan “Whatever You Need” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Macmillan “Whatever You Need”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A woman with short hair and an earring is seen in a car's rearview mirror, looking down with a serious expression on a cloudy day.© MacmillanA woman in her 50s, wearing an orange cardigan, is seen in a medium closeup, talking on a phone in a car, looking sad.© MacmillanA young man with curly hair and a beard, wearing a green shirt, looks around on a sunny day at an outdoor sports field.© MacmillanA bald man in a red hoodie looks down, appearing distressed, at night with blurred lights in the background.© Macmillan
    Frames from Macmillan “Whatever You Need”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Macmillan “Whatever You Need” in order, with its length, framing and what happens in it.

    A woman with short hair and an earring is seen in a car's rearview mirror, looking down with a serious expression on a cloudy day.© MacmillanA woman in her 50s, wearing an orange cardigan, is seen in a medium closeup, talking on a phone in a car, looking sad.© MacmillanA young man with curly hair and a beard, wearing a green shirt, looks around on a sunny day at an outdoor sports field.© MacmillanA bald man in a red hoodie looks down, appearing distressed, at night with blurred lights in the background.© MacmillanA white boxer dog with a black collar looks up with sad eyes in a dimly lit room.© MacmillanA young woman with short hair, wearing a tank top, lies on a bed, laughing joyfully with her head upside down.© Macmillan
    Length: 60 s · Shots: 32 · Average shot: 1.9 s

  3. 03Ad ideas: every spot built on a slice of life

    Before you present an idea, you need to know who has done it, and how.

    Macmillan “Whatever You Need” is built on a slice of life. Search the library by idea to see every spot that uses it.

    Novartis “Relax Your Tight End”© Novartisadidas “Remember the Why”© adidasTyC Sports “Culo y Calzón”© TyC SportsBudweiser “True”© Budweiser
    Novartis · adidas · TyC Sports · Budweiser

More commercials by Charlotte Regan

  • Rmhc "Family is Medicine" (2021) commercial still© RmhcRmhc “Family is Medicine” 2021Dir. Charlotte Regan · CossetteCreative Circle Bronze 2021
  • Vodafone Ireland "Not Every Network" (2026) commercial still© Vodafone IrelandVodafone Ireland “Not Every Network” 2026Dir. Charlotte Regan · Grey
  • EE "Hidden Treasure" (2025) commercial still© EEEE “Hidden Treasure” 2025Dir. Charlotte Regan · Saatchi & Saatchi
  • Co-op "Funeral" (2023) commercial still© Co-opCo-op “Funeral” 2023Dir. Charlotte Regan · Lucky Generals
  • Branston "VOICEMAIL" (2022) commercial still© BranstonBranston “VOICEMAIL” 2022Dir. Charlotte Regan · Wonderhood Studios
  • Gumtree "A Car Right Up Your Street" (2020) commercial still© GumtreeGumtree “A Car Right Up Your Street” 2020Dir. Charlotte Regan · Essence Mediacom

More from AMV BBDO

Award-winning public service & ngo commercials

Questions

Who directed the Macmillan “Whatever You Need” commercial?

Charlotte Regan directed it, for the agency AMV BBDO.

Which agency made Macmillan “Whatever You Need”?

AMV BBDO created it for Macmillan (2023).

What awards did Macmillan “Whatever You Need” win?

1 awards, including British Arrows 2023 Craft Bronze — Original Composition.

What is the tagline of Macmillan “Whatever You Need”?

“Whatever you need to ask”

Sources for the credits and awards

britisharrows.com