framethrower

Study the greats · Find refs fasterFilmmakers · Animators · Advertisers

GenreDramaThrillerComedyHorrorRomanceActionCrimeSci-fiAdventureAnimation

commercial director

Tom Wilson

Tom Wilson is a commercial director. FrameThrower's visual library has 14 of their commercials (2022–2026), cut shot by shot. The work includes spots for Wattie’s, Panda Express, McVities and Brita, produced most often by Film Construction and Impossible Studios, for agencies including TBWA\New Zealand, The Many and Dentsu Inc..

14
Commercials in our library
2022–2026
Active

01 · Featured

Tom Wilson's most awarded commercial

Wattie’s “It's Wattie's You Need -- Hero 60” (2026), still© Wattie’sWattie’s “It's Wattie's You Need -- Hero 60” (2026), frame 2© Wattie’sWattie’s “It's Wattie's You Need -- Hero 60” (2026), frame 3© Wattie’sWattie’s “It's Wattie's You Need -- Hero 60” (2026), frame 4© Wattie’sWattie’s “It's Wattie's You Need -- Hero 60” (2026), frame 5© Wattie’sWattie’s “It's Wattie's You Need -- Hero 60” (2026), frame 6© Wattie’s

Wattie’s “It's Wattie's You Need -- Hero 60” 2026

This ad showcases Wattie's products as the perfect solution for various everyday situations, from hiking trips to family meals and busy office lunches.

Directed by Tom Wilson · TBWA\New Zealand · Film Construction

02 · Brands

Brands Tom Wilson has made commercials for

Every brand in the library, by award-winning work.

  • Wattie’s2026

    5 commercials

  • Panda Express2023

    4 commercials

  • McVities2025

    1 commercials

  • Brita2023

    1 commercials

  • RBC / WestJet2023

    1 commercials

  • Lurpak2022

    1 commercials

  • Dempsters2024

    1 commercials

03 · Works with

Who Tom Wilson works with

From the credits: the companies behind the spots, by number of spots.

Production companies Tom Wilson works with

Agencies Tom Wilson works with

04 · Work

Commercials by Tom Wilson

Our visual library has 14 Tom Wilson commercials, cut shot by shot. Here: the latest, then the most awarded.

Per year · gold = award-winning

2025

Latest

Wattie’s “It's Wattie's You Need -- Hero 60” (2026)© Wattie’sWattie’s “It's Wattie's You Need -- Hero 60” 2026
Wattie’s “It's Wattie's You Need -- Spaghetti and Beanz 30” (2026)© Wattie’sWattie’s “It's Wattie's You Need -- Spaghetti and Beanz 30” 2026
Wattie’s “It's Wattie's You Need -- Sauce 30” (2026)© Wattie’sWattie’s “It's Wattie's You Need -- Sauce 30” 2026
Wattie’s “It's Wattie's You Need -- Frozen Meals” (2026)© Wattie’sWattie’s “It's Wattie's You Need -- Frozen Meals” 2026
Wattie’s “It's Wattie's You Need -- Peaches 30” (2026)© Wattie’sWattie’s “It's Wattie's You Need -- Peaches 30” 2026

Most awarded

  • Wattie’s "It's Wattie's You Need -- Hero 60" (2026) commercial still© Wattie’sWattie’s “It's Wattie's You Need -- Hero 60” 2026Dir. Tom Wilson · TBWA\New Zealand
  • Wattie’s "It's Wattie's You Need -- Spaghetti and Beanz 30" (2026) commercial still© Wattie’sWattie’s “It's Wattie's You Need -- Spaghetti and Beanz 30” 2026Dir. Tom Wilson · TBWA\New Zealand
  • Wattie’s "It's Wattie's You Need -- Sauce 30" (2026) commercial still© Wattie’sWattie’s “It's Wattie's You Need -- Sauce 30” 2026Dir. Tom Wilson · TBWA\New Zealand
  • Wattie’s "It's Wattie's You Need -- Frozen Meals" (2026) commercial still© Wattie’sWattie’s “It's Wattie's You Need -- Frozen Meals” 2026Dir. Tom Wilson · TBWA\New Zealand
  • Wattie’s "It's Wattie's You Need -- Peaches 30" (2026) commercial still© Wattie’sWattie’s “It's Wattie's You Need -- Peaches 30” 2026Dir. Tom Wilson · TBWA\New Zealand
  • McVities "McVitie's - The Original" (2025) commercial still© McVitiesMcVities “McVitie's - The Original” 2025Dir. Tom Wilson · TBWA
  • Dempsters "Made By Canada" (2024) commercial still© DempstersDempsters “Made By Canada” 2024Dir. Tom Wilson · King Ursa
  • Brita "Taste Over Everything" (2023) commercial still© BritaBrita “Taste Over Everything” 2023Dir. Tom Wilson · Dentsu Inc.
  • RBC / WestJet "RBC - Out of the Woodwork" (2023) commercial still© RBC / WestJetRBC / WestJet “RBC - Out of the Woodwork” 2023Dir. Tom Wilson · Dentsu Inc.
  • Panda Express "Sizzling Shrimp Is Here" (2023) commercial still© Panda ExpressPanda Express “Sizzling Shrimp Is Here” 2023Dir. Tom Wilson · The Many
  • Panda Express "How Do You Panda" (2023) commercial still© Panda ExpressPanda Express “How Do You Panda” 2023Dir. Tom Wilson · The Many
  • Panda Express "However You Panda - Try New Chili Crisp Shrimp" (2023) commercial still© Panda ExpressPanda Express “However You Panda - Try New Chili Crisp Shrimp” 2023Dir. Tom Wilson · The Many
  • Panda Express "Many Methods - One Original Orange Chicken" (2023) commercial still© Panda ExpressPanda Express “Many Methods - One Original Orange Chicken” 2023Dir. Tom Wilson · The Many
  • Lurpak "Crave" (2022) commercial still© LurpakLurpak “Crave” 2022Dir. Tom Wilson · T.A.G.

05 · For producers

What producers use Tom Wilson's page for

  1. 01Shortlist directors for your triple bid

    You need three directors who can deliver this tone, and a reel is not a shortlist.

    Start from Tom Wilson's work and find directors with a similar style, each with every spot, agency, production company and award.

    Benjamin Flaxman© SubwayRonald Koetzier© Red RoosterRob Fiocca© Subway CanadaFoodFilm© Ferrero
    Similar to Tom Wilson: Benjamin Flaxman, Ronald Koetzier, Rob Fiocca

  2. 02Tom Wilson's full body of work, with credits

    A reel shows the hits. You need every spot, and who made each one with them.

    All 14 commercials, searchable shot by shot, with the agency, production company and awards on every spot.

    Wattie’s “It's Wattie's You Need -- Hero 60”© Wattie’sWattie’s “It's Wattie's You Need -- Spaghetti and Beanz 30”© Wattie’sWattie’s “It's Wattie's You Need -- Sauce 30”© Wattie’sWattie’s “It's Wattie's You Need -- Frozen Meals”© Wattie’s
    14 commercials, 0 award-winning

06 · Questions

About Tom Wilson

What commercials has Tom Wilson directed?+

14 in the library, 2022–2026, including Wattie’s “It's Wattie's You Need -- Hero 60”, Wattie’s “It's Wattie's You Need -- Spaghetti and Beanz 30”, Wattie’s “It's Wattie's You Need -- Sauce 30” and Wattie’s “It's Wattie's You Need -- Frozen Meals”.

Which production company does Tom Wilson work with?+

Most often Film Construction (5 spots), also Impossible Studios, Feel Films and Rush.

Which agencies has Tom Wilson worked with?+

TBWA\New Zealand (5), The Many (4), Dentsu Inc. (2), TBWA (1) and T.A.G. (1).

Which directors have a similar style to Tom Wilson?+

Benjamin Flaxman, Ronald Koetzier, Rob Fiocca, FoodFilm and Jacek Szymanski, by the ideas, tone and categories of their work.

07 · Discover

Other directors with a similar style

Not connected to Tom Wilson: matched by the ideas, tone and categories of their commercials.