
advertising agency · New York City
TBWA
TBWA Worldwide is an international advertising agency network known for its "Disruption®" methodology, which helps brands challenge conventions and unlock growth. It operates as a global collective of creative companies. Founded in 1970 by William G. Tragos, Claude Bonnange, Uli Wiesendanger and Paolo Ajroldi in New York City, U.S.. It is part of Omnicom Group since 1993. FrameThrower's visual library has 78 TBWA commercials (1999–2026), cut shot by shot, 19 of them award-winning, for clients including Canal Digital, Apple, Nissan and McDonald's, directed by Bart Timmer, Frank Budgen and Chris Balmond among others.
- 78
- Commercials in our library
- 19
- Award-winning
- 1999–2026
- Active
- 1970
- Founded
- New York City
- Based in
- 10
- Offices
01 · Featured
TBWA's most awarded commercial
Cannes Lions Grand Prix 2004
PlayStation 2 “Mountain” 2003
A city's population, driven by an unseen force, abandons their daily lives to form a massive human mountain, symbolizing the irresistible pull of PlayStation 2.
Directed by Frank Budgen · TBWA · Gorgeous
02 · Directors
Notable directors at TBWA
Who made the work, and how much of it won awards. From the credits on every spot.
© Canal Digital3 award-winningBart Timmer5 spots · Canal Digital “The Stakeout”
© PlayStation 23 award-winningFrank Budgen4 spots · PlayStation 2 “Mountain”
© Smyths Toys Superstores1 award-winningChris Balmond1 spots · Smyths Toys Superstores “If The World Were A Toy”
© SJ1 award-winningAnders Hallberg1 spots · SJ “Paul's Journey”
© LG1 award-winningMateus De Paula Santos. País de Emisión: Korea1 spots · LG “Better Choices Make a Better World”
© Ginsters1 award-winningRosie May Bird Smith1 spots · Ginsters “I Am A Farmer”
© BECO.1 award-winningDan Castella1 spots · BECO. “#Stealourstaff”
© Sony Playstation1 award-winningDavid Lynch1 spots · Sony Playstation “The Third Place”
© Apple1 award-winningSam Brown1 spots · Apple “Sway”
© Apple1 award-winningAyappa KM1 spots · Apple “One More Reason to iPhone”
© FoxtelNick Ball5 spots · Foxtel “Karen”
© BetrTom Kuntz5 spots · Betr “Ahead Of The Game”
03 · Clients
TBWA's clients
Every brand in the library, by award-winning work.
- Canal Digital2015–2016
3 commercials · 3 award-winning
- Apple2008–2026
3 commercials · 2 award-winning
- Nissan2018–2025
8 commercials · 1 award-winning
- McDonald's2015–2023
4 commercials · 1 award-winning
- LG2023
3 commercials · 1 award-winning
- PlayStation 22003
1 commercials · 1 award-winning
- Bangkok Insurance2006
1 commercials · 1 award-winning
- Smyths Toys Superstores2021
1 commercials · 1 award-winning
- SJ2017
1 commercials · 1 award-winning
- Ginsters2023
1 commercials · 1 award-winning
- Mini Cheddars2023
1 commercials · 1 award-winning
- BECO.2020
1 commercials · 1 award-winning
Also: Sony PS3, Sony Computer Entertainment Europe, Sony Playstation, Sony, Foxtel, mycar Tyre & Auto, Gatorade, betr, John Smith's, Savanna, PlayStation, Achmea
04 · Works with
Who TBWA works with
From the credits: the companies behind the spots, by number of spots.
Production companies TBWA hires
05 · Awards
TBWA's awards
Award-winning commercials in the library, by their best award, and the company honours we could source.
5
Epica
.
4
British Arrows
.
3
Cannes Lions
1 top prize
2
Clio Awards
.
2
Ciclope
.
1
Effie Awards
.
1
Creative Circle
.
1
London International Awards
.
Top award-winning spots
- Cannes Lions Grand Prix 2004PlayStation 2 “Mountain”
- Cannes Lions Gold 2006Bangkok Insurance “Tyre”
- British Arrows Gold 2008Sony PS3 “Dr Beautiful”
- British Arrows Gold 2004Sony Computer Entertainment Europe “Mountain”
- British Arrows Gold 1999Sony “Double Life”
- Clio Awards Silver 2024LG “Better Choices Make a Better World”
- British Arrows Silver 2001Sony Playstation “The Third Place”
- London International Awards Gold 2026Apple “One More Reason to iPhone”
Company honours
- Adweek's Global Agency of the Year (2018)en.wikipedia.org
- Adweek's Global Agency of the Year (2021)en.wikipedia.org
- Adweek's Global Agency of the Year (2022)en.wikipedia.org
- Adweek's Global Agency of the Year (2024)en.wikipedia.org
- Fast Company's World's Most Innovative Companies (2019-2023)en.wikipedia.org
- Fast Company's World's Most Innovative Companies (2026)tbwa.com
- AdAge's A-List Network of the Year (2022)aaaa.org
06 · Work
Commercials by TBWA
Our visual library has 78 TBWA commercials, cut shot by shot. Here: the latest, then the most awarded; open the library for every one.
Per year · gold = award-winning
Latest
© AppleApple “One More Reason to iPhone” 2026London International Awards Gold 2026
© mycar Tyre & Automycar Tyre & Auto “mycar Tyre Car & Auto - The Sunburnt Car hero” 2026
© MotelMotel “Croser” 2026
© Barnes & NobleBarnes & Noble “You Never Know Who You'll Meet at Barnes & Noble” 2026
© BetrBetr “Ahead Of The Game” 2025Most awarded
© PlayStation 2PlayStation 2 “Mountain” 2003Dir. Frank Budgen · TBWACannes Lions Grand Prix 2004
© Bangkok InsuranceBangkok Insurance “Tyre” 2006TBWACannes Lions Gold 2006
© Sony PS3Sony PS3 “Dr Beautiful” 2008TBWABritish Arrows Gold 2008
© Sony Computer Entertainment EuropeSony Computer Entertainment Europe “Mountain” 2004Dir. Frank Budgen · TBWABritish Arrows Gold 2004
© SonySony “Double Life” 1999Dir. Frank Budgen · TBWABritish Arrows Gold 1999
© LGLG “Better Choices Make a Better World” 2023Dir. Mateus De Paula Santos. País de Emisión: Korea · TBWAClio Awards Silver 2024
© Sony PlaystationSony Playstation “The Third Place” 2001Dir. David Lynch · TBWABritish Arrows Silver 2001
© AppleApple “One More Reason to iPhone” 2026Dir. Ayappa KM · TBWALondon International Awards Gold 2026
© Mini CheddarsMini Cheddars “How a brand of mini stature beat the major players with cheesy humour” 2023TBWAEffie Awards Gold 2023
© BECO.BECO. “#Stealourstaff” 2020Dir. Dan Castella · TBWACreative Circle Gold 2021
© AppleApple “Sway” 2018Dir. Sam Brown · TBWACiclope Gold 2018
© Canal DigitalCanal Digital “The Stakeout” 2016Dir. Bart Timmer · TBWAEpica Gold 2016
© Canal DigitalCanal Digital “The Clowns” 2015Dir. Bart Timmer · TBWAEpica Gold 2015
© Canal DigitalCanal Digital “The Chainsaw” 2015Dir. Bart Timmer · TBWAEpica Gold 2015
© McDonald'sMcDonald's “Superhero” 2022TBWACannes Lions Bronze 2022
© SJSJ “Paul's Journey” 2017Dir. Anders Hallberg · TBWAEpica Silver 2017
© NissanNissan “Kicks” 2018TBWAClio Awards Bronze 2018
© GinstersGinsters “I Am A Farmer” 2023Dir. Rosie May Bird Smith · TBWACiclope Bronze 2023
© Smyths Toys SuperstoresSmyths Toys Superstores “If The World Were A Toy” 2021Dir. Chris Balmond · TBWAEpica Bronze 2021
© AppleApple “Hallway” 2008Dir. David Fincher · TBWADGA Awards Nominee 2008
© mycar Tyre & Automycar Tyre & Auto “mycar Tyre Car & Auto - The Sunburnt Car hero” 2026Dir. Daniel Reisinger · TBWA
© MotelMotel “Croser” 2026Dir. Hugh Barton · TBWA
© Barnes & NobleBarnes & Noble “You Never Know Who You'll Meet at Barnes & Noble” 2026Dir. Jonas Akerlund · TBWA
© BetrBetr “Ahead Of The Game” 2025Dir. Tom Kuntz · TBWA
07 · For producers
What producers use TBWA's page for
01Who TBWA hires
Before a pitch, you need to know which directors and production companies an agency trusts.
The directors and production companies behind TBWA's 78 commercials, spot by spot.
© PlayStation 2
© Bangkok Insurance
© Sony PS3
© Sony Computer Entertainment EuropeBart Timmer · Nick Ball · Tom Kuntz02Audit an agency's work
Comparing companies means hunting through reels, trade press and award sites.
TBWA's work by year, brand and award in one place, and the companies with a similar body of work.
© DoorDash
© Dove
© The New York Times
© PETASimilar: Wieden+Kennedy, Ogilvy, Droga5
08 · News
TBWA in the news
The latest stories we could source.
09 · Questions
About TBWA
What commercials has TBWA made?+
78 in the library, 1999–2026, including PlayStation 2 “Mountain”, Bangkok Insurance “Tyre”, Sony PS3 “Dr Beautiful” and Sony Computer Entertainment Europe “Mountain”.
Which directors does TBWA work with?+
Bart Timmer (5), Nick Ball (5), Tom Kuntz (5), Frank Budgen (4), Wayne McClammy (3) and Ric Cantor (3).
What awards has TBWA's work won?+
19 award-winning spots, including Cannes Lions Grand Prix 2004 for PlayStation 2 “Mountain”, Cannes Lions Gold 2006 for Bangkok Insurance “Tyre” and British Arrows Gold 2008 for Sony PS3 “Dr Beautiful”.
Who owns TBWA?+
TBWA is part of Omnicom Group since 1993.
Who runs TBWA?+
Erin Riley (Global CEO, 2025).
Where is TBWA based?+
New York City, U.S., with offices in over 40 countries, 275 offices in 95 countries, New York City, Los Angeles, Boston, Chicago, Nashville, London, Paris, Singapore.
Who are TBWA's clients?+
In the library: Canal Digital (3 commercials, 2015–2016), Apple (3 commercials, 2008–2026), Nissan (8 commercials, 2018–2025), McDonald's (4 commercials, 2015–2023), LG (3 commercials, 2023–2023) and PlayStation 2 (1 commercials, 2003–2003).
How many people work at TBWA?+
over 11,000 (2026).
10 · Discover
Other agencies with similar work
Not connected to TBWA: matched by the ideas, tone and categories of their commercials.



