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advertising agency · New York City

TBWA

TBWA Worldwide is an international advertising agency network known for its "Disruption®" methodology, which helps brands challenge conventions and unlock growth. It operates as a global collective of creative companies. Founded in 1970 by William G. Tragos, Claude Bonnange, Uli Wiesendanger and Paolo Ajroldi in New York City, U.S.. It is part of Omnicom Group since 1993. FrameThrower's visual library has 78 TBWA commercials (1999–2026), cut shot by shot, 19 of them award-winning, for clients including Canal Digital, Apple, Nissan and McDonald's, directed by Bart Timmer, Frank Budgen and Chris Balmond among others.

Visit tbwa.com
78
Commercials in our library
19
Award-winning
1999–2026
Active
1970
Founded
New York City
Based in
10
Offices

01 · Featured

TBWA's most awarded commercial

Video: PlayStation Europe on YouTube

Cannes Lions Grand Prix 2004

PlayStation 2 “Mountain” 2003

A city's population, driven by an unseen force, abandons their daily lives to form a massive human mountain, symbolizing the irresistible pull of PlayStation 2.

Directed by Frank Budgen · TBWA · Gorgeous

See the spot →

02 · Directors

Notable directors at TBWA

Who made the work, and how much of it won awards. From the credits on every spot.

03 · Clients

TBWA's clients

Every brand in the library, by award-winning work.

  • Canal Digital2015–2016

    3 commercials · 3 award-winning

  • Apple2008–2026

    3 commercials · 2 award-winning

  • Nissan2018–2025

    8 commercials · 1 award-winning

  • McDonald's2015–2023

    4 commercials · 1 award-winning

  • LG2023

    3 commercials · 1 award-winning

  • PlayStation 22003

    1 commercials · 1 award-winning

  • Bangkok Insurance2006

    1 commercials · 1 award-winning

  • Smyths Toys Superstores2021

    1 commercials · 1 award-winning

  • SJ2017

    1 commercials · 1 award-winning

  • Ginsters2023

    1 commercials · 1 award-winning

  • Mini Cheddars2023

    1 commercials · 1 award-winning

  • BECO.2020

    1 commercials · 1 award-winning

Also: Sony PS3, Sony Computer Entertainment Europe, Sony Playstation, Sony, Foxtel, mycar Tyre & Auto, Gatorade, betr, John Smith's, Savanna, PlayStation, Achmea

04 · Works with

Who TBWA works with

From the credits: the companies behind the spots, by number of spots.

05 · Awards

TBWA's awards

Award-winning commercials in the library, by their best award, and the company honours we could source.

  • 5

    Epica

    .

  • 4

    British Arrows

    .

  • 3

    Cannes Lions

    1 top prize

  • 2

    Clio Awards

    .

  • 2

    Ciclope

    .

  • 1

    Effie Awards

    .

  • 1

    Creative Circle

    .

  • 1

    London International Awards

    .

Top award-winning spots

  • Cannes Lions Grand Prix 2004PlayStation 2 “Mountain”
  • Cannes Lions Gold 2006Bangkok Insurance “Tyre”
  • British Arrows Gold 2008Sony PS3 “Dr Beautiful”
  • British Arrows Gold 2004Sony Computer Entertainment Europe “Mountain”
  • British Arrows Gold 1999Sony “Double Life”
  • Clio Awards Silver 2024LG “Better Choices Make a Better World”
  • British Arrows Silver 2001Sony Playstation “The Third Place”
  • London International Awards Gold 2026Apple “One More Reason to iPhone”

Company honours

06 · Work

Commercials by TBWA

Our visual library has 78 TBWA commercials, cut shot by shot. Here: the latest, then the most awarded; open the library for every one.

Per year · gold = award-winning

2010
2015
2020
2025

Latest

Apple “One More Reason to iPhone” (2026)© AppleApple “One More Reason to iPhone” 2026London International Awards Gold 2026
mycar Tyre & Auto “mycar Tyre Car & Auto - The Sunburnt Car hero” (2026)© mycar Tyre & Automycar Tyre & Auto “mycar Tyre Car & Auto - The Sunburnt Car hero” 2026
Motel “Croser” (2026)© MotelMotel “Croser” 2026
Barnes & Noble “You Never Know Who You'll Meet at Barnes & Noble” (2026)© Barnes & NobleBarnes & Noble “You Never Know Who You'll Meet at Barnes & Noble” 2026
Betr “Ahead Of The Game” (2025)© BetrBetr “Ahead Of The Game” 2025

Most awarded

  • PlayStation 2 "Mountain" (2003) commercial still© PlayStation 2PlayStation 2 “Mountain” 2003Dir. Frank Budgen · TBWACannes Lions Grand Prix 2004
  • Bangkok Insurance "Tyre" (2006) commercial still© Bangkok InsuranceBangkok Insurance “Tyre” 2006TBWACannes Lions Gold 2006
  • Sony PS3 "Dr Beautiful" (2008) commercial still© Sony PS3Sony PS3 “Dr Beautiful” 2008TBWABritish Arrows Gold 2008
  • Sony Computer Entertainment Europe "Mountain" (2004) commercial still© Sony Computer Entertainment EuropeSony Computer Entertainment Europe “Mountain” 2004Dir. Frank Budgen · TBWABritish Arrows Gold 2004
  • Sony "Double Life" (1999) commercial still© SonySony “Double Life” 1999Dir. Frank Budgen · TBWABritish Arrows Gold 1999
  • LG "Better Choices Make a Better World" (2023) commercial still© LGLG “Better Choices Make a Better World” 2023Dir. Mateus De Paula Santos. País de Emisión: Korea · TBWAClio Awards Silver 2024
  • Sony Playstation "The Third Place" (2001) commercial still© Sony PlaystationSony Playstation “The Third Place” 2001Dir. David Lynch · TBWABritish Arrows Silver 2001
  • Apple "One More Reason to iPhone" (2026) commercial still© AppleApple “One More Reason to iPhone” 2026Dir. Ayappa KM · TBWALondon International Awards Gold 2026
  • Mini Cheddars "How a brand of mini stature beat the major players with cheesy humour" (2023) commercial still© Mini CheddarsMini Cheddars “How a brand of mini stature beat the major players with cheesy humour” 2023TBWAEffie Awards Gold 2023
  • BECO. "#Stealourstaff" (2020) commercial still© BECO.BECO. “#Stealourstaff” 2020Dir. Dan Castella · TBWACreative Circle Gold 2021
  • Apple "Sway" (2018) commercial still© AppleApple “Sway” 2018Dir. Sam Brown · TBWACiclope Gold 2018
  • Canal Digital "The Stakeout" (2016) commercial still© Canal DigitalCanal Digital “The Stakeout” 2016Dir. Bart Timmer · TBWAEpica Gold 2016
  • Canal Digital "The Clowns" (2015) commercial still© Canal DigitalCanal Digital “The Clowns” 2015Dir. Bart Timmer · TBWAEpica Gold 2015
  • Canal Digital "The Chainsaw" (2015) commercial still© Canal DigitalCanal Digital “The Chainsaw” 2015Dir. Bart Timmer · TBWAEpica Gold 2015
  • McDonald's "Superhero" (2022) commercial still© McDonald'sMcDonald's “Superhero” 2022TBWACannes Lions Bronze 2022
  • SJ "Paul's Journey" (2017) commercial still© SJSJ “Paul's Journey” 2017Dir. Anders Hallberg · TBWAEpica Silver 2017
  • Nissan "Kicks" (2018) commercial still© NissanNissan “Kicks” 2018TBWAClio Awards Bronze 2018
  • Ginsters "I Am A Farmer" (2023) commercial still© GinstersGinsters “I Am A Farmer” 2023Dir. Rosie May Bird Smith · TBWACiclope Bronze 2023
  • Smyths Toys Superstores "If The World Were A Toy" (2021) commercial still© Smyths Toys SuperstoresSmyths Toys Superstores “If The World Were A Toy” 2021Dir. Chris Balmond · TBWAEpica Bronze 2021
  • Apple "Hallway" (2008) commercial still© AppleApple “Hallway” 2008Dir. David Fincher · TBWADGA Awards Nominee 2008
  • mycar Tyre & Auto "mycar Tyre Car & Auto - The Sunburnt Car hero" (2026) commercial still© mycar Tyre & Automycar Tyre & Auto “mycar Tyre Car & Auto - The Sunburnt Car hero” 2026Dir. Daniel Reisinger · TBWA
  • Motel "Croser" (2026) commercial still© MotelMotel “Croser” 2026Dir. Hugh Barton · TBWA
  • Barnes & Noble "You Never Know Who You'll Meet at Barnes & Noble" (2026) commercial still© Barnes & NobleBarnes & Noble “You Never Know Who You'll Meet at Barnes & Noble” 2026Dir. Jonas Akerlund · TBWA
  • Betr "Ahead Of The Game" (2025) commercial still© BetrBetr “Ahead Of The Game” 2025Dir. Tom Kuntz · TBWA

07 · For producers

What producers use TBWA's page for

  1. 01Who TBWA hires

    Before a pitch, you need to know which directors and production companies an agency trusts.

    The directors and production companies behind TBWA's 78 commercials, spot by spot.

    PlayStation 2 “Mountain”© PlayStation 2Bangkok Insurance “Tyre”© Bangkok InsuranceSony PS3 “Dr Beautiful”© Sony PS3Sony Computer Entertainment Europe “Mountain”© Sony Computer Entertainment Europe
    Bart Timmer · Nick Ball · Tom Kuntz
  2. 02Audit an agency's work

    Comparing companies means hunting through reels, trade press and award sites.

    TBWA's work by year, brand and award in one place, and the companies with a similar body of work.

    Wieden+Kennedy© DoorDashOgilvy© DoveDroga5© The New York TimesBBDO© PETA
    Similar: Wieden+Kennedy, Ogilvy, Droga5

08 · News

TBWA in the news

The latest stories we could source.

  • 2026-08TBWA Korea unveils 'AIM by TBWA' to dominate brand recommendations across generative AItbwa.com
  • 2026-07TBWA\Singapore wins top honors at Agency of the Year Awards 2026tbwa.com

09 · Questions

About TBWA

What commercials has TBWA made?+

78 in the library, 1999–2026, including PlayStation 2 “Mountain”, Bangkok Insurance “Tyre”, Sony PS3 “Dr Beautiful” and Sony Computer Entertainment Europe “Mountain”.

Which directors does TBWA work with?+

Bart Timmer (5), Nick Ball (5), Tom Kuntz (5), Frank Budgen (4), Wayne McClammy (3) and Ric Cantor (3).

What awards has TBWA's work won?+

19 award-winning spots, including Cannes Lions Grand Prix 2004 for PlayStation 2 “Mountain”, Cannes Lions Gold 2006 for Bangkok Insurance “Tyre” and British Arrows Gold 2008 for Sony PS3 “Dr Beautiful”.

Who owns TBWA?+

TBWA is part of Omnicom Group since 1993.

Who runs TBWA?+

Erin Riley (Global CEO, 2025).

Where is TBWA based?+

New York City, U.S., with offices in over 40 countries, 275 offices in 95 countries, New York City, Los Angeles, Boston, Chicago, Nashville, London, Paris, Singapore.

Who are TBWA's clients?+

In the library: Canal Digital (3 commercials, 2015–2016), Apple (3 commercials, 2008–2026), Nissan (8 commercials, 2018–2025), McDonald's (4 commercials, 2015–2023), LG (3 commercials, 2023–2023) and PlayStation 2 (1 commercials, 2003–2003).

How many people work at TBWA?+

over 11,000 (2026).

10 · Discover

Other agencies with similar work

Not connected to TBWA: matched by the ideas, tone and categories of their commercials.