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PlayStation 2 “Mountain” 2003

PlayStation 2 “Mountain” (2003) is a PlayStation 2 commercial directed by Frank Budgen for TBWA, produced by Gorgeous. It won 34 awards, including Cannes Lions 2004 Film Grand Prix, D&AD 2004 TV & Cinema Advertising Crafts: Cinematography Yellow Pencil and British Arrows 2004 Craft Best Crafted Commercial of the Year Gold.

A city's population, driven by an unseen force, abandons their daily lives to form a massive human mountain, symbolizing the irresistible pull of PlayStation 2.

Video: PlayStation Europe on YouTube

Shot by shot

  1. A shirtless man with tattoos sits on the edge of a tall building, looking out over a dense city landscape on a sunny day.© PlayStation 20:00
  2. A bald, overweight man in a speedo and sunglasses stands by a rooftop pool, holding a black object.© PlayStation 20:03
  3. A man with dark skin and a plaid shirt looks out the window of a moving bus or tram, with reflections visible in the glass.© PlayStation 20:09
  4. A shirtless young man runs away from the camera down a busy, narrow street filled with people, cars, and tangled power lines.© PlayStation 20:12
  5. A brown dog with a white chest stands on a concrete ledge, looking towards the camera against a bright, hazy background.© PlayStation 20:19
  6. A massive crowd of people, dressed in casual clothes, are seen climbing over cars and buildings in a chaotic urban environment during the day.© PlayStation 20:25
  7. A crowd of men are pressed together, with one man's foot in a black and white sneaker visible, as they struggle and shout in a tight space.© PlayStation 20:33
  8. A man in a light shirt runs past an office window, revealing a chaotic pile of people climbing over each other outside.© PlayStation 20:34
  9. A crowd of people in various casual clothes climb over each other to reach the top of a human mountain, with a city skyline in the background.© PlayStation 20:43
  10. A diverse crowd of people, dressed in casual clothing, struggle to climb a mountain of people in a city, with buildings in the background.© PlayStation 20:46
  11. A large group of people are climbing on top of each other, forming a human pyramid, with one man at the top raising his arms in triumph against a clear sky.© PlayStation 20:51
  12. A crowd of people, dressed in casual clothes, are climbing and struggling on a human mountain on a rooftop in a city during the day.© PlayStation 20:53

Stills © PlayStation 2. Made by TBWA, Gorgeous and Frank Budgen.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

People are drawn to PlayStation 2 like an irresistible force, forming a human mountain.

Tagline: “PlayStation 2 play the world online”

mass hysteriaunexplained phenomenoncollective journeyhuman pyramidurban transformation

The cut

Length
61 s
Shots
35
Average shot
1.7 s

What creatives use PlayStation 2 “Mountain” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of PlayStation 2 “Mountain”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A shirtless man with tattoos sits on the edge of a tall building, looking out over a dense city landscape on a sunny day.© PlayStation 2A bald, overweight man in a speedo and sunglasses stands by a rooftop pool, holding a black object.© PlayStation 2A man with dark skin and a plaid shirt looks out the window of a moving bus or tram, with reflections visible in the glass.© PlayStation 2A shirtless young man runs away from the camera down a busy, narrow street filled with people, cars, and tangled power lines.© PlayStation 2
    Frames from PlayStation 2 “Mountain”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of PlayStation 2 “Mountain” in order, with its length, framing and what happens in it.

    A shirtless man with tattoos sits on the edge of a tall building, looking out over a dense city landscape on a sunny day.© PlayStation 2A bald, overweight man in a speedo and sunglasses stands by a rooftop pool, holding a black object.© PlayStation 2A man with dark skin and a plaid shirt looks out the window of a moving bus or tram, with reflections visible in the glass.© PlayStation 2A shirtless young man runs away from the camera down a busy, narrow street filled with people, cars, and tangled power lines.© PlayStation 2A brown dog with a white chest stands on a concrete ledge, looking towards the camera against a bright, hazy background.© PlayStation 2A massive crowd of people, dressed in casual clothes, are seen climbing over cars and buildings in a chaotic urban environment during the day.© PlayStation 2
    Length: 61 s · Shots: 35 · Average shot: 1.7 s

  3. 03Ad ideas: every spot built on a mass hysteria

    Before you present an idea, you need to know who has done it, and how.

    PlayStation 2 “Mountain” is built on a mass hysteria. Search the library by idea to see every spot that uses it.

    Tubi “Rabbit Hole”© TubiPringles “The Call of the Mustaches”© PringlesSony Computer Entertainment Europe “Mountain”© Sony Computer Entertainment EuropeWinamax “The Ball of Yarn”© Winamax
    Tubi · Pringles · Sony Computer Entertainment Europe · Winamax

More commercials by Frank Budgen

  • Sony BRAVIA "Play Doh" (2008) commercial still© Sony BRAVIASony BRAVIA “Play Doh” 2008Dir. Frank Budgen · FallonLondon International Awards Gold 2008
  • Sony Computer Entertainment Europe "Mountain" (2004) commercial still© Sony Computer Entertainment EuropeSony Computer Entertainment Europe “Mountain” 2004Dir. Frank Budgen · TBWABritish Arrows Gold 2004
  • NSPCC "Cartoon" (2003) commercial still© NSPCCNSPCC “Cartoon” 2003Dir. Frank Budgen · Saatchi & SaatchiD&AD Yellow Pencil 2003
  • Jim Riswold "Tag" (2002) commercial still© Jim RiswoldJim Riswold “Tag” 2002Dir. Frank Budgen · Wieden+KennedyD&AD Yellow Pencil 2002
  • Levis "Twisted" (2001) commercial still© LevisLevis “Twisted” 2001Dir. Frank Budgen · Bartle Bogle HegartyLondon International Awards Winner 2001
  • Levi's "Twist" (2001) commercial still© Levi'sLevi's “Twist” 2001Dir. Frank Budgen · Bartle Bogle HegartyBritish Arrows Gold 2002

More from TBWA

  • Apple "One More Reason to iPhone" (2026) commercial still© AppleApple “One More Reason to iPhone” 2026Dir. Ayappa KM · TBWALondon International Awards Gold 2026
  • Mini Cheddars "How a brand of mini stature beat the major players with cheesy humour" (2023) commercial still© Mini CheddarsMini Cheddars “How a brand of mini stature beat the major players with cheesy humour” 2023TBWAEffie Awards Gold 2023
  • BECO. "#Stealourstaff" (2020) commercial still© BECO.BECO. “#Stealourstaff” 2020Dir. Dan Castella · TBWACreative Circle Gold 2021
  • Canal Digital "The Stakeout" (2016) commercial still© Canal DigitalCanal Digital “The Stakeout” 2016Dir. Bart Timmer · TBWAEpica Gold 2016
  • Sony PS3 "Dr Beautiful" (2008) commercial still© Sony PS3Sony PS3 “Dr Beautiful” 2008TBWABritish Arrows Gold 2008
  • Bangkok Insurance "Tyre" (2006) commercial still© Bangkok InsuranceBangkok Insurance “Tyre” 2006TBWACannes Lions Gold 2006

Award-winning gaming commercials

  • Clash of Clans "Clash from the Past" (2023) commercial still© Clash of ClansClash of Clans “Clash from the Past” 2023Dir. Nalle Sjöblad · Wieden+KennedyClio Awards Grand Prix 2023
  • Brawl Stars (Supercell) "Starr Park" (2021) commercial still© Brawl Stars (Supercell)Brawl Stars (Supercell) “Starr Park” 2021Dir. Steve Rogers · Wieden+KennedyCiclope Grand Prix 2020
  • Changyou Online Game Developer "Mother" (2015) commercial still© Changyou Online Game DeveloperChangyou Online Game Developer “Mother” 2015Dir. Nico Perez Veiga · Saatchi & Saatchi GreaterSpikes Asia Grand Prix 2015
  • PlayStation "Perfect Day" (2013) commercial still© PlayStationPlayStation “Perfect Day” 2013Dir. Matthijs van Heijningen · BBHEffie Awards Grand Prix 2014
  • Xbox 360 Halo 3 "Believe / Museum of Humanity" (2008) commercial still© Xbox 360 Halo 3Xbox 360 Halo 3 “Believe / Museum of Humanity” 2008Dir. Rupert Sanders · T.A.G.Cannes Lions Grand Prix 2008
  • Xbox (Halo 3) "Believe" (2007) commercial still© Xbox (Halo 3)Xbox (Halo 3) “Believe” 2007Dir. Rupert Sanders · T.A.G./McCann San FranciscoEffie Awards Grand Prix 2009

Questions

Who directed the PlayStation 2 “Mountain” commercial?

Frank Budgen directed it, produced by Gorgeous, for the agency TBWA.

Which agency made PlayStation 2 “Mountain”?

TBWA created it for PlayStation 2 (2003).

What awards did PlayStation 2 “Mountain” win?

34 awards, including Cannes Lions 2004 Film Grand Prix, D&AD 2004 TV & Cinema Advertising Crafts: Cinematography Yellow Pencil, D&AD 2004 TV & Cinema Advertising Crafts: Direction Yellow Pencil and D&AD 2004 TV & Cinema Advertising Crafts: Special Effects Yellow Pencil.

What is the tagline of PlayStation 2 “Mountain”?

“PlayStation 2 play the world online”

Sources for the credits and awards

shotsshotsen.wikipedia.orgen.wikipedia.orgbritisharrows.comaicpawards.comweb.archive.orgdandad.orgoneclub.orgthedrum.comthedrum.comAdForum