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LG “Better Choices Make a Better World” 2023

LG “Better Choices Make a Better World” (2023) is a LG commercial directed by Mateus De Paula Santos. País de Emisión: Korea for TBWA, produced by Lobo. It won 2 awards, including Clio 2024 Silver — Film Craft / Animation and El Ojo de Iberoamérica 2023 Silver Producción Audiovisual – PA15 – Animación.

This stop-motion animated commercial shows how LG products help people make better choices for a better world, from sustainable living to smart home technology.

Video: LG Global on YouTube

Shot by shot

  1. A stop-motion animated man with a large beard waves goodbye to two women and two dogs as they walk down a suburban street.© LG0:00
  2. A claymation-style woman with dark hair and large earrings holds up a green patterned sweater, looking at it thoughtfully outdoors.© LG0:16
  3. A stylized animated character with blue hair and a pink nose is seen through water bubbles, surrounded by colorful clothes in a washing machine.© LG0:21
  4. A giant human hand points at a small animated woman in a green sweater, who then looks up and smiles, holding a phone in a miniature living room.© LG0:32
  5. A male animated character with glasses and an apron picks up a green apple from a basket of produce in a brightly lit grocery store.© LG0:40
  6. A stylized male character with a beard and blue beanie walks through a modern kitchen carrying a basket of fruit towards a black LG refrigerator.© LG0:48
  7. A stop-motion animated man with a red beard and blue hat kneels on a green lawn, offering a plate of red fruit to two chipmunks in a backyard setting.© LG0:56
  8. A stop-motion animated woman with dark hair and a yellow sweater folds clothes in a messy room with two dogs and a washing machine.© LG1:02
  9. An animated woman with an afro carries a potted plant across a cozy living room, as orange glowing lines float around her.© LG1:06
  10. A stylized hand holds a smartphone, adjusting the temperature on a smart home app, with an air conditioner and a decorative branch in the background.© LG1:10
  11. A cartoon man with a large beard and denim shirt holds two plates of fresh vegetables and fruit in a backyard.© LG1:18
  12. A cartoon man with a beard opens a white picket fence gate in a backyard with chickens, a pig, and a modern house at dusk.© LG1:21

Stills © LG. Made by TBWA, Lobo and Mateus De Paula Santos. País de Emisión: Korea.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Tiny animated people making big, positive changes with LG products.

Tagline: “Life's Good.”

miniature worldgiant human handpersonification of objectssustainable livingsmart home technologycommunity spirit

The cut

Length
95 s
Shots
47
Average shot
2.0 s
Format
stop motion

What creatives use LG “Better Choices Make a Better World” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of LG “Better Choices Make a Better World”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A stop-motion animated man with a large beard waves goodbye to two women and two dogs as they walk down a suburban street.© LGA claymation-style woman with dark hair and large earrings holds up a green patterned sweater, looking at it thoughtfully outdoors.© LGA stylized animated character with blue hair and a pink nose is seen through water bubbles, surrounded by colorful clothes in a washing machine.© LGA giant human hand points at a small animated woman in a green sweater, who then looks up and smiles, holding a phone in a miniature living room.© LG
    Frames from LG “Better Choices Make a Better World”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of LG “Better Choices Make a Better World” in order, with its length, framing and what happens in it.

    A stop-motion animated man with a large beard waves goodbye to two women and two dogs as they walk down a suburban street.© LGA claymation-style woman with dark hair and large earrings holds up a green patterned sweater, looking at it thoughtfully outdoors.© LGA stylized animated character with blue hair and a pink nose is seen through water bubbles, surrounded by colorful clothes in a washing machine.© LGA giant human hand points at a small animated woman in a green sweater, who then looks up and smiles, holding a phone in a miniature living room.© LGA male animated character with glasses and an apron picks up a green apple from a basket of produce in a brightly lit grocery store.© LGA stylized male character with a beard and blue beanie walks through a modern kitchen carrying a basket of fruit towards a black LG refrigerator.© LG
    Length: 95 s · Shots: 47 · Average shot: 2.0 s · Format: stop motion

  3. 03Ad ideas: every spot built on a miniature world

    Before you present an idea, you need to know who has done it, and how.

    LG “Better Choices Make a Better World” is built on a miniature world. Search the library by idea to see every spot that uses it.

    Aldi “Kevin the Carrot”© AldiKaiser Permanente “Moving All To One”© Kaiser PermanenteHonda “#StayHome”© HondaCoca-Cola “New Coke-Stranger Things”© Coca-Cola
    Aldi · Kaiser Permanente · Honda · Coca-Cola

More from TBWA

  • PlayStation 2 "Mountain" (2003) commercial still© PlayStation 2PlayStation 2 “Mountain” 2003Dir. Frank Budgen · TBWACannes Lions Grand Prix 2004
  • Apple "One More Reason to iPhone" (2026) commercial still© AppleApple “One More Reason to iPhone” 2026Dir. Ayappa KM · TBWALondon International Awards Gold 2026
  • Mini Cheddars "How a brand of mini stature beat the major players with cheesy humour" (2023) commercial still© Mini CheddarsMini Cheddars “How a brand of mini stature beat the major players with cheesy humour” 2023TBWAEffie Awards Gold 2023
  • BECO. "#Stealourstaff" (2020) commercial still© BECO.BECO. “#Stealourstaff” 2020Dir. Dan Castella · TBWACreative Circle Gold 2021
  • Canal Digital "The Stakeout" (2016) commercial still© Canal DigitalCanal Digital “The Stakeout” 2016Dir. Bart Timmer · TBWAEpica Gold 2016
  • Sony PS3 "Dr Beautiful" (2008) commercial still© Sony PS3Sony PS3 “Dr Beautiful” 2008TBWABritish Arrows Gold 2008

Award-winning tech commercials

Questions

Who directed the LG “Better Choices Make a Better World” commercial?

Mateus De Paula Santos. País de Emisión: Korea directed it, produced by Lobo, for the agency TBWA.

Which agency made LG “Better Choices Make a Better World”?

TBWA created it for LG (2023).

What awards did LG “Better Choices Make a Better World” win?

2 awards, including Clio 2024 Silver — Film Craft / Animation and El Ojo de Iberoamérica 2023 Silver Producción Audiovisual – PA15 – Animación.

What is the tagline of LG “Better Choices Make a Better World”?

“Life's Good.”

Sources for the credits and awards

elojodeiberoamerica.comclios.com