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commercial director

Hisashi Eto

Hisashi Eto is a commercial director. FrameThrower's visual library has 23 of their commercials (2014–2025), cut shot by shot. The work includes spots for Tokyo Gas, Google, Sumitomo and Google Pixel, produced most often by AOI Pro. and Tohokushinsha Film Corporation, for agencies including Hakuhodo, Special and Dentsu Inc..

23
Commercials in our library
2014–2025
Active

01 · Featured

Hisashi Eto's most awarded commercial

Google Pixel “Character” (2025), still© Google PixelGoogle Pixel “Character” (2025), frame 2© Google PixelGoogle Pixel “Character” (2025), frame 3© Google PixelGoogle Pixel “Character” (2025), frame 4© Google PixelGoogle Pixel “Character” (2025), frame 5© Google PixelGoogle Pixel “Character” (2025), frame 6© Google Pixel

Google Pixel “Character” 2025

A man in a turtle costume and his manager use Google Pixel's AI to develop a character, leading to humorous and unexpected results.

Directed by Hisashi Eto · Hakuhodo · Tohukushinsha Film Corporation

02 · Brands

Brands Hisashi Eto has made commercials for

Every brand in the library, by award-winning work.

  • Tokyo Gas2022

    3 commercials

  • Google2022

    2 commercials

  • Sumitomo2024

    2 commercials

  • Google Pixel2025

    2 commercials

  • Uber Eats Japan2022–2023

    2 commercials

  • Uber Eats2025

    2 commercials

  • McDonalds2023

    2 commercials

  • Zexy2018

    1 commercials

  • Nike2014

    1 commercials

  • Audi2019

    1 commercials

  • Sony2022

    1 commercials

  • I.W. Harper2022

    1 commercials

Also: Uniqlo, Sumitomo Forestry, Salesforce

03 · Works with

Who Hisashi Eto works with

From the credits: the companies behind the spots, by number of spots.

Production companies Hisashi Eto works with

Agencies Hisashi Eto works with

04 · Work

Commercials by Hisashi Eto

Our visual library has 23 Hisashi Eto commercials, cut shot by shot. Here: the latest, then the most awarded.

Per year · gold = award-winning

2025

Latest

Google Pixel “Character” (2025)© Google PixelGoogle Pixel “Character” 2025
Google Pixel “Running Late” (2025)© Google PixelGoogle Pixel “Running Late” 2025
Uniqlo “Uniqlo - Kids” (2025)© UniqloUniqlo “Uniqlo - Kids” 2025
Uber Eats “Bus Stop” (2025)© Uber EatsUber Eats “Bus Stop” 2025
Uber Eats “Classroom” (2025)© Uber EatsUber Eats “Classroom” 2025

Most awarded

  • Google Pixel "Character" (2025) commercial still© Google PixelGoogle Pixel “Character” 2025Dir. Hisashi Eto · Hakuhodo
  • Google Pixel "Running Late" (2025) commercial still© Google PixelGoogle Pixel “Running Late” 2025Dir. Hisashi Eto · Hakuhodo
  • Uniqlo "Uniqlo - Kids" (2025) commercial still© UniqloUniqlo “Uniqlo - Kids” 2025Dir. Hisashi Eto · TBWA\HAKUHODO
  • Uber Eats "Bus Stop" (2025) commercial still© Uber EatsUber Eats “Bus Stop” 2025Dir. Hisashi Eto · Special
  • Uber Eats "Classroom" (2025) commercial still© Uber EatsUber Eats “Classroom” 2025Dir. Hisashi Eto · Special
  • Sumitomo "Forest" (2024) commercial still© SumitomoSumitomo “Forest” 2024Dir. Hisashi Eto · Dentsu Inc.
  • Sumitomo "Sumitomo - Timber" (2024) commercial still© SumitomoSumitomo “Sumitomo - Timber” 2024Dir. Hisashi Eto · Dentsu Inc.
  • Sumitomo Forestry "Building Forests Across The World" (2024) commercial still© Sumitomo ForestrySumitomo Forestry “Building Forests Across The World” 2024Dir. Hisashi Eto · Dentsu Inc.
  • Uber Eats Japan "Uber Eats Japan, Inc. - Instrument" (2023) commercial still© Uber Eats JapanUber Eats Japan “Uber Eats Japan, Inc. - Instrument” 2023Dir. Hisashi Eto · Special
  • McDonalds "Blue Bag" (2023) commercial still© McDonaldsMcDonalds “Blue Bag” 2023Dir. Hisashi Eto
  • Mcdonalds "Blue Balloon" (2023) commercial still© McdonaldsMcdonalds “Blue Balloon” 2023Dir. Hisashi Eto
  • Salesforce "Japan - Ohtani" (2023) commercial still© SalesforceSalesforce “Japan - Ohtani” 2023Dir. Hisashi Eto
  • Google "Pixel 6 - Camera" (2022) commercial still© GoogleGoogle “Pixel 6 - Camera” 2022Dir. Hisashi Eto · Hakuhodo
  • Google "Pixel 6 - Translate" (2022) commercial still© GoogleGoogle “Pixel 6 - Translate” 2022Dir. Hisashi Eto · Hakuhodo
  • Sony "Never Off" (2022) commercial still© SonySony “Never Off” 2022Dir. Hisashi Eto · Hakuhodo
  • I.W. Harper "I'm Harper" (2022) commercial still© I.W. HarperI.W. Harper “I'm Harper” 2022Dir. Hisashi Eto · Hakuhodo
  • Uber Eats Japan "Reading" (2022) commercial still© Uber Eats JapanUber Eats Japan “Reading” 2022Dir. Hisashi Eto · Special
  • Tokyo Gas "Film A: Never Get Used To Global Warming" (2022) commercial still© Tokyo GasTokyo Gas “Film A: Never Get Used To Global Warming” 2022Dir. Hisashi Eto · KEY pro
  • Tokyo Gas "Film B: I Want To Be A Good Example" (2022) commercial still© Tokyo GasTokyo Gas “Film B: I Want To Be A Good Example” 2022Dir. Hisashi Eto · KEY pro
  • Tokyo Gas "Film C: Make Use Of What We Have Now" (2022) commercial still© Tokyo GasTokyo Gas “Film C: Make Use Of What We Have Now” 2022Dir. Hisashi Eto · KEY pro
  • Audi "Japan - Tadaima" (2019) commercial still© AudiAudi “Japan - Tadaima” 2019Dir. Hisashi Eto · Wieden+Kennedy
  • Zexy "A Million Kisses" (2018) commercial still© ZexyZexy “A Million Kisses” 2018Dir. Hisashi Eto · Hakuhodo
  • Nike "First Step" (2014) commercial still© NikeNike “First Step” 2014Dir. Hisashi Eto · Wieden+Kennedy

05 · For producers

What producers use Hisashi Eto's page for

  1. 01Shortlist directors for your triple bid

    You need three directors who can deliver this tone, and a reel is not a shortlist.

    Start from Hisashi Eto's work and find directors with a similar style, each with every spot, agency, production company and award.

    Andreas Nilsson© Uber EatsDaniel Wolfe© HondaJeff Low© AnthropicSeb Edwards© Lacoste
    Similar to Hisashi Eto: Andreas Nilsson, Daniel Wolfe, Jeff Low

  2. 02Hisashi Eto's full body of work, with credits

    A reel shows the hits. You need every spot, and who made each one with them.

    All 23 commercials, searchable shot by shot, with the agency, production company and awards on every spot.

    Google Pixel “Character”© Google PixelGoogle Pixel “Running Late”© Google PixelUniqlo “Uniqlo - Kids”© UniqloUber Eats “Bus Stop”© Uber Eats
    23 commercials, 0 award-winning

06 · Questions

About Hisashi Eto

What commercials has Hisashi Eto directed?+

23 in the library, 2014–2025, including Google Pixel “Character”, Google Pixel “Running Late”, Uniqlo “Uniqlo - Kids” and Uber Eats “Bus Stop”.

Which production company does Hisashi Eto work with?+

Most often AOI Pro. (8 spots), also Tohokushinsha Film Corporation, KEY pro and Tohukushinsha Film Corporation.

Which agencies has Hisashi Eto worked with?+

Hakuhodo (7), Special (4), Dentsu Inc. (3), KEY pro (3) and Wieden+Kennedy (2).

Which directors have a similar style to Hisashi Eto?+

Andreas Nilsson, Daniel Wolfe, Jeff Low, Seb Edwards and Matthijs van Heijningen, by the ideas, tone and categories of their work.

07 · Discover

Other directors with a similar style

Not connected to Hisashi Eto: matched by the ideas, tone and categories of their commercials.