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advertising agency

TBWA\HAKUHODO

TBWA\HAKUHODO is a advertising agency. FrameThrower's visual library has 5 of its commercials (2017–2025), cut shot by shot, 2 of them award-winning. The work includes spots for Nissan, AIG and Uniqlo, directed by Yoshihiko Yamamoto, Hisashi et and Joel Pront among others, produced with Pyramid Film, AOI Pro. and Collider.

5
Commercials in our library
2
Award-winning
2017–2025
Active

01 · Featured

TBWA\HAKUHODO's most awarded commercial

AIG “PRIDE JERSEY” (2019), still© AIGAIG “PRIDE JERSEY” (2019), frame 2© AIGAIG “PRIDE JERSEY” (2019), frame 3© AIGAIG “PRIDE JERSEY” (2019), frame 4© AIGAIG “PRIDE JERSEY” (2019), frame 5© AIGAIG “PRIDE JERSEY” (2019), frame 6© AIG

ANDY Awards Gold 2019

AIG “PRIDE JERSEY” 2019

AIG and the All Blacks rugby team collaborate to create a Pride Jersey that reveals rainbow colors when stretched, promoting diversity and inclusion in sports and society.

Directed by Hisashi et · TBWA\HAKUHODO · AOI Pro.

02 · Directors

Notable directors at TBWA\HAKUHODO

Who made the work, and how much of it won awards. From the credits on every spot.

  • Nissan “The Professional of Japan”, directed by Yoshihiko Yamamoto© Nissan1 award-winningYoshihiko Yamamoto1 spots · Nissan “The Professional of Japan”
  • AIG “PRIDE JERSEY”, directed by Hisashi et© AIG1 award-winningHisashi et1 spots · AIG “PRIDE JERSEY”
  • Nissan “Outdoor City”, directed by Joel Pront© NissanJoel Pront1 spots · Nissan “Outdoor City”
  • Nissan “Nissan - Serena”, directed by Yasuhito Tsuge© NissanYasuhito Tsuge1 spots · Nissan “Nissan - Serena”
  • Uniqlo “Uniqlo - Kids”, directed by Hisashi Eto© UniqloHisashi Eto1 spots · Uniqlo “Uniqlo - Kids”

03 · Clients

TBWA\HAKUHODO's clients

Every brand in the library, by award-winning work.

  • Nissan2017–2024

    3 commercials · 1 award-winning

  • AIG2019

    1 commercials · 1 award-winning

  • Uniqlo2025

    1 commercials

04 · Works with

Who TBWA\HAKUHODO works with

From the credits: the companies behind the spots, by number of spots.

Production companies TBWA\HAKUHODO hires

05 · Awards

TBWA\HAKUHODO's awards

Award-winning commercials in the library, by their best award, and the company honours we could source.

  • 1

    Spikes Asia

    .

  • 1

    ANDY Awards

    .

Top award-winning spots

  • ANDY Awards Gold 2019AIG “PRIDE JERSEY”
  • Spikes Asia Silver 2017Nissan “The Professional of Japan”

06 · Work

Commercials by TBWA\HAKUHODO

Our visual library has 5 TBWA\HAKUHODO commercials, cut shot by shot. Here: the latest, then the most awarded.

Per year · gold = award-winning

2025

Latest

Uniqlo “Uniqlo - Kids” (2025)© UniqloUniqlo “Uniqlo - Kids” 2025
Nissan “Outdoor City” (2024)© NissanNissan “Outdoor City” 2024
Nissan “Nissan - Serena” (2023)© NissanNissan “Nissan - Serena” 2023
AIG “PRIDE JERSEY” (2019)© AIGAIG “PRIDE JERSEY” 2019ANDY Awards Gold 2019
Nissan “The Professional of Japan” (2017)© NissanNissan “The Professional of Japan” 2017Spikes Asia Silver 2017

Most awarded

  • AIG "PRIDE JERSEY" (2019) commercial still© AIGAIG “PRIDE JERSEY” 2019Dir. Hisashi et · TBWA\HAKUHODOANDY Awards Gold 2019
  • Nissan "The Professional of Japan" (2017) commercial still© NissanNissan “The Professional of Japan” 2017Dir. Yoshihiko Yamamoto · TBWA\HAKUHODOSpikes Asia Silver 2017
  • Uniqlo "Uniqlo - Kids" (2025) commercial still© UniqloUniqlo “Uniqlo - Kids” 2025Dir. Hisashi Eto · TBWA\HAKUHODO
  • Nissan "Outdoor City" (2024) commercial still© NissanNissan “Outdoor City” 2024Dir. Joel Pront · TBWA\HAKUHODO
  • Nissan "Nissan - Serena" (2023) commercial still© NissanNissan “Nissan - Serena” 2023Dir. Yasuhito Tsuge · TBWA\HAKUHODO

07 · For producers

What producers use TBWA\HAKUHODO's page for

  1. 01Who TBWA\HAKUHODO hires

    Before a pitch, you need to know which directors and production companies an agency trusts.

    The directors and production companies behind TBWA\HAKUHODO's 5 commercials, spot by spot.

    AIG “PRIDE JERSEY”© AIGNissan “The Professional of Japan”© NissanUniqlo “Uniqlo - Kids”© UniqloNissan “Outdoor City”© Nissan
    Yoshihiko Yamamoto · Hisashi et · Joel Pront

  2. 02Audit an agency's work

    Comparing companies means hunting through reels, trade press and award sites.

    TBWA\HAKUHODO's work by year, brand and award in one place, and the companies with a similar body of work.

    INNOCEAN© Reporters Without BordersSaatchi & Saatchi - USA© Toyota MotorPublicis Conseil© RenaultGTB© Ford Motor Company
    Similar: INNOCEAN, Saatchi & Saatchi - USA, Publicis Conseil

08 · Questions

About TBWA\HAKUHODO

What commercials has TBWA\HAKUHODO made?+

5 in the library, 2017–2025, including AIG “PRIDE JERSEY”, Nissan “The Professional of Japan”, Uniqlo “Uniqlo - Kids” and Nissan “Outdoor City”.

Which directors does TBWA\HAKUHODO work with?+

Yoshihiko Yamamoto (1), Hisashi et (1), Joel Pront (1), Yasuhito Tsuge (1) and Hisashi Eto (1).

What awards has TBWA\HAKUHODO's work won?+

2 award-winning spots, including ANDY Awards Gold 2019 for AIG “PRIDE JERSEY” and Spikes Asia Silver 2017 for Nissan “The Professional of Japan”.

Who are TBWA\HAKUHODO's clients?+

In the library: Nissan (3 commercials, 2017–2024), AIG (1 commercials, 2019–2019) and Uniqlo (1 commercials, 2025–2025).

09 · Discover

Other agencies with similar work

Not connected to TBWA\HAKUHODO: matched by the ideas, tone and categories of their commercials.