advertising agency
Hakuhodo
Hakuhodo is a advertising agency. FrameThrower's visual library has 19 of its commercials (1993–2025), cut shot by shot, 4 of them award-winning. The work includes spots for Uniqlo, Google, Shiseido Company, Limited and Google Pixel, directed by Hisashi Eto, Eiji Tanigawa and Jo Motoyo among others, produced with AOI Pro., Tohokushinsha Film Corporation and Tohukushinsha Film Corporation.
- 19
- Commercials in our library
- 4
- Award-winning
- 1993–2025
- Active
01 · Featured
Hakuhodo's most awarded commercial
© Cup Noodles
© Cup NoodlesCannes Lions Grand Prix 1993
Cup Noodles “Synthetoceras” 1993
In a prehistoric desert, primitive humans hunt antelope-like creatures that emerge from holes, only to be surprised by a giant Cup Noodle.
Hakuhodo
02 · Directors
Notable directors at Hakuhodo
Who made the work, and how much of it won awards. From the credits on every spot.
© Sony Interactive Entertainmant1 award-winningShow Yanagisawa1 spots · Sony Interactive Entertainmant “Gravity Cat”
© Toyota1 award-winningNe-O1 spots · Toyota “Humanity”
© TAKARA BELMONT Global1 award-winningYuki Ishikawa1 spots · TAKARA BELMONT Global “Hair Album”
© ZexyHisashi Eto7 spots · Zexy “A Million Kisses”
© UniqloEiji Tanigawa3 spots · Uniqlo “24h JEANS”
© Shiseido Company, LimitedJo Motoyo2 spots · Shiseido Company, Limited “Shiseido Company - Limited - SEE - SAY”
© SamsungKensaku Kakimoto1 spots · Samsung “s10 Earbuds”
© Asahi BeveragesKakimoto Kensaku1 spots · Asahi Beverages “Asahi Super Dry - Cherry Blossom”
© SuzukiPeter Bender1 spots · Suzuki “New Jimny”
03 · Clients
Hakuhodo's clients
Every brand in the library, by award-winning work.
- Sony Interactive Entertainmant2017
1 commercials · 1 award-winning
- Toyota2007
1 commercials · 1 award-winning
- Cup Noodles1993
1 commercials · 1 award-winning
- TAKARA BELMONT Global2022
1 commercials · 1 award-winning
- Uniqlo2018–2023
2 commercials
- Google2022
2 commercials
- Shiseido Company, Limited2023
2 commercials
- Google Pixel2025
2 commercials
- Zexy2018
1 commercials
- Sony2022
1 commercials
- Samsung2019
1 commercials
- I.W. Harper2022
1 commercials
Also: Asahi Beverages, Suzuki, PlayStation
04 · Works with
Who Hakuhodo works with
From the credits: the companies behind the spots, by number of spots.
Production companies Hakuhodo hires
- AOI Pro.6
- Tohokushinsha Film Corporation3
- Tohukushinsha Film Corporation2
- Stink1
- Hakuhodo1
- GEEK PICTURES INC1
- TYO Productions1
- Tokyo1
- Tohokushinsya Film Corporation1
- Taiyo Kikaku1
05 · Awards
Hakuhodo's awards
Award-winning commercials in the library, by their best award, and the company honours we could source.
1
Epica
.
1
ANDY Awards
.
1
Cannes Lions
1 top prize
1
D&AD
.
Top award-winning spots
- Cannes Lions Grand Prix 1993Cup Noodles “Synthetoceras”
- D&AD Yellow Pencil 2022TAKARA BELMONT Global “Hair Album”
- ANDY Awards Gold 2007Toyota “Humanity”
- Epica Silver 2017Sony Interactive Entertainmant “Gravity Cat”
06 · Work
Commercials by Hakuhodo
Our visual library has 19 Hakuhodo commercials, cut shot by shot. Here: the latest, then the most awarded.
Per year · gold = award-winning
Latest
© Google PixelGoogle Pixel “Character” 2025
© Google PixelGoogle Pixel “Running Late” 2025© Asahi BeveragesAsahi Beverages “Asahi Super Dry - Cherry Blossom” 2024© Shiseido Company, LimitedShiseido Company, Limited “Shiseido Company - Limited - SEE - SAY” 2023
© Shiseido Company, LimitedShiseido Company, Limited “Shiseido Company - Limited - THINK MOTTAINAI Only what you need - nothing more” 2023Most awarded
- © Cup NoodlesCup Noodles “Synthetoceras” 1993HakuhodoCannes Lions Grand Prix 1993
- © TAKARA BELMONT GlobalTAKARA BELMONT Global “Hair Album” 2022Dir. Yuki Ishikawa · HakuhodoD&AD Yellow Pencil 2022
- © ToyotaToyota “Humanity” 2007Dir. Ne-O · HakuhodoANDY Awards Gold 2007
- © Sony Interactive EntertainmantSony Interactive Entertainmant “Gravity Cat” 2017Dir. Show Yanagisawa · HakuhodoEpica Silver 2017
- © Google PixelGoogle Pixel “Character” 2025Dir. Hisashi Eto · Hakuhodo
- © Google PixelGoogle Pixel “Running Late” 2025Dir. Hisashi Eto · Hakuhodo
- © Asahi BeveragesAsahi Beverages “Asahi Super Dry - Cherry Blossom” 2024Dir. Kakimoto Kensaku · Hakuhodo
- © Shiseido Company, LimitedShiseido Company, Limited “Shiseido Company - Limited - SEE - SAY” 2023Dir. Jo Motoyo · Hakuhodo
- © Shiseido Company, LimitedShiseido Company, Limited “Shiseido Company - Limited - THINK MOTTAINAI Only what you need - nothing more” 2023Dir. Jo Motoyo · Hakuhodo
© UniqloUniqlo “Ultra Light Down” 2023Dir. Eiji Tanigawa · Hakuhodo
© PlayStationPlayStation “Horizon Zero Dawn” 2023Dir. Eiji Tanigawa · Hakuhodo
© GoogleGoogle “Pixel 6 - Camera” 2022Dir. Hisashi Eto · Hakuhodo
© GoogleGoogle “Pixel 6 - Translate” 2022Dir. Hisashi Eto · Hakuhodo
© SonySony “Never Off” 2022Dir. Hisashi Eto · Hakuhodo
© I.W. HarperI.W. Harper “I'm Harper” 2022Dir. Hisashi Eto · Hakuhodo- © SamsungSamsung “s10 Earbuds” 2019Dir. Kensaku Kakimoto · Hakuhodo
- © SuzukiSuzuki “New Jimny” 2019Dir. Peter Bender · Hakuhodo
- © UniqloUniqlo “24h JEANS” 2018Dir. Eiji Tanigawa · Hakuhodo
- © ZexyZexy “A Million Kisses” 2018Dir. Hisashi Eto · Hakuhodo
07 · For producers
What producers use Hakuhodo's page for
01Who Hakuhodo hires
Before a pitch, you need to know which directors and production companies an agency trusts.
The directors and production companies behind Hakuhodo's 19 commercials, spot by spot.
© Cup Noodles© TAKARA BELMONT Global© Toyota© Sony Interactive EntertainmantHisashi Eto · Eiji Tanigawa · Jo Motoyo02Audit an agency's work
Comparing companies means hunting through reels, trade press and award sites.
Hakuhodo's work by year, brand and award in one place, and the companies with a similar body of work.
© Vodafone
© Apple
© Dove
© DICK'S Sporting GoodsSimilar: BBH, TBWA\Media Arts Lab, Ogilvy
08 · Questions
About Hakuhodo
What commercials has Hakuhodo made?+
19 in the library, 1993–2025, including Cup Noodles “Synthetoceras”, TAKARA BELMONT Global “Hair Album”, Toyota “Humanity” and Sony Interactive Entertainmant “Gravity Cat”.
Which directors does Hakuhodo work with?+
Hisashi Eto (7), Eiji Tanigawa (3), Jo Motoyo (2), Show Yanagisawa (1), Ne-O (1) and Kensaku Kakimoto (1).
What awards has Hakuhodo's work won?+
4 award-winning spots, including Cannes Lions Grand Prix 1993 for Cup Noodles “Synthetoceras”, D&AD Yellow Pencil 2022 for TAKARA BELMONT Global “Hair Album” and ANDY Awards Gold 2007 for Toyota “Humanity”.
Who are Hakuhodo's clients?+
In the library: Sony Interactive Entertainmant (1 commercials, 2017–2017), Toyota (1 commercials, 2007–2007), Cup Noodles (1 commercials, 1993–1993), TAKARA BELMONT Global (1 commercials, 2022–2022), Uniqlo (2 commercials, 2018–2023) and Google (2 commercials, 2022–2022).
09 · Discover
Other agencies with similar work
Not connected to Hakuhodo: matched by the ideas, tone and categories of their commercials.
