commercial director

Pete Baker

Pete Baker is a commercial director. FrameThrower's visual library has 6 of their commercials (2022–2025), cut shot by shot. The work includes spots for Mercury, Spirit of Tasmania, Heineken USA and The Glue Society, produced most often by Revolver and Biscuit Filmworks, for agencies including FCB New Zealand, Clemenger BBDO and LePub.

6
Commercials in our library: 2022–2025
Active

01 · Featured

Pete Baker's most awarded commercial

Heineken USA “Group Chat Bar” (2025), still

Heineken USA “Group Chat Bar” (2025), frame 2

Heineken USA “Group Chat Bar” (2025), frame 3

Heineken USA “Group Chat Bar” (2025), frame 4

Heineken USA “Group Chat Bar” 2025

NBA star Josh Hart and his friends realize their group chat isn't enough, so Heineken brings their "Cold Water" group chat to life as a real bar.

Directed by Pete Baker · LePub · Biscuit Filmworks

02 · Brands

Brands Pete Baker has made commercials for

Every brand in the library, by award-winning work.

Mercury2023
1 commercials
Spirit of Tasmania2024
1 commercials
Heineken USA2025
1 commercials
The Glue Society2022
1 commercials
New Zealand Defence Force2023
1 commercials
Tourism Tasmania2023
1 commercials

03 · Works with

Who Pete Baker works with

From the credits: the companies behind the spots, by number of spots.

Production companies Pete Baker works with

Revolver3
Biscuit Filmworks1
Glue Society Studios1
Pony Express1

Agencies Pete Baker works with

04 · Work

Commercials by Pete Baker

Our visual library has 6 Pete Baker commercials, cut shot by shot. Here: the latest, then the most awarded.

Per year · gold = award-winning

2025

Latest

Spirit of Tasmania “Pack more in. Get more out” (2024)

New Zealand Defence Force “Codewords” (2023)

Tourism Tasmania “Museum of Old and New Art - The Tasmanian Queer Woodchop Championships” (2023)

Most awarded

© Tourism TasmaniaTourism Tasmania “Museum of Old and New Art - The Tasmanian Queer Woodchop Championships” 2023Dir. Pete Baker

05 · For producers

What producers use Pete Baker's page for

01Shortlist directors for your triple bid
You need three directors who can deliver this tone, and a reel is not a shortlist.
Start from Pete Baker's work and find directors with a similar style, each with every spot, agency, production company and award.
© Specsavers© British Army© Taylors of Harrogate© Expedia
Similar to Pete Baker: DADDY, Simon Ratigan, Neil Gorrine
02Pete Baker's full body of work, with credits
A reel shows the hits. You need every spot, and who made each one with them.
All 6 commercials, searchable shot by shot, with the agency, production company and awards on every spot.
© Heineken USA© Spirit of Tasmania© Mercury© New Zealand Defence Force
6 commercials, 0 award-winning

06 · Questions

About Pete Baker

What commercials has Pete Baker directed?+

6 in the library, 2022–2025, including Heineken USA “Group Chat Bar”, Spirit of Tasmania “Pack more in. Get more out”, Mercury “The Second Sun” and New Zealand Defence Force “Codewords”.

Which production company does Pete Baker work with?+

Most often Revolver (3 spots), also Biscuit Filmworks, Glue Society Studios and Pony Express.

Which agencies has Pete Baker worked with?+

FCB New Zealand (1), Clemenger BBDO (1), LePub (1), Glue Society Studios (1) and Clemenger UnLtd (1).

Which directors have a similar style to Pete Baker?+

DADDY, Simon Ratigan, Neil Gorrine, Nicolás Méndez and Dave Meyers, by the ideas, tone and categories of their work.

07 · Discover

Other directors with a similar style

Not connected to Pete Baker: matched by the ideas, tone and categories of their commercials.