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Uswitch “We Put U First” 2025

Uswitch “We Put U First” (2025) is an Uswitch commercial directed by ManvsMachine, produced by Friend. It won one award: Creative Circle 2025 Silver Animation - Motion Design : CAMPAIGN.

This ad uses a U-shaped router to symbolize Uswitch's role in untangling complicated broadband deals, offering exclusive prices and seamless switching for a glitch-free life.

Video: Uswitch on YouTube

Frames

  1. A white U-shaped device, resembling a router, is centered in a split-screen room, with cables plugging into it as the camera pulls back.© Uswitch0:00
  2. A U-shaped router in a living room is tangled with red, blue, and yellow cables, as the lights on the router turn red.© Uswitch0:03
  3. A U-shaped router, made of two vertical white boxes connected by a curved base, is shown in a living room, with many colorful cables detaching from it.© Uswitch0:06
  4. Uswitch “We Put U First”, shot 3© Uswitch0:08
  5. Uswitch “We Put U First”, shot 3© Uswitch0:09
  6. Uswitch “We Put U First”, shot 3© Uswitch0:11
  7. Uswitch “We Put U First”, shot 3© Uswitch0:12
  8. A white smartphone with a black screen displaying "Switch now with One Touch Switch" and options for energy, broadband, SIM only, and mobile phones, is shown on a white background with the Uswitch logo and tagline.© Uswitch0:16

Stills © Uswitch. Made by Friend and ManvsMachine.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

U-shaped router untangles broadband, symbolizing Uswitch's easy switching.

Tagline: “We put U first.”

personification of a brandproblem/solution visual metaphortransformation of chaos to ordersimplified complex processvisual storytelling

The cut

Length
20 s
Shots
4
Average shot
5.0 s
Format
cgi

What creatives use Uswitch “We Put U First” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Uswitch “We Put U First”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A white U-shaped device, resembling a router, is centered in a split-screen room, with cables plugging into it as the camera pulls back.© UswitchA U-shaped router in a living room is tangled with red, blue, and yellow cables, as the lights on the router turn red.© UswitchA U-shaped router, made of two vertical white boxes connected by a curved base, is shown in a living room, with many colorful cables detaching from it.© UswitchUswitch “We Put U First”, 0:08© Uswitch
    Frames from Uswitch “We Put U First”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Uswitch “We Put U First” in order, with its length, framing and what happens in it.

    A white U-shaped device, resembling a router, is centered in a split-screen room, with cables plugging into it as the camera pulls back.© UswitchA U-shaped router in a living room is tangled with red, blue, and yellow cables, as the lights on the router turn red.© UswitchA U-shaped router, made of two vertical white boxes connected by a curved base, is shown in a living room, with many colorful cables detaching from it.© UswitchUswitch “We Put U First”, 0:08© UswitchUswitch “We Put U First”, 0:09© UswitchUswitch “We Put U First”, 0:11© Uswitch
    Length: 20 s · Shots: 4 · Average shot: 5.0 s · Format: cgi

  3. 03Ad ideas: every spot built on a personification of a brand

    Before you present an idea, you need to know who has done it, and how.

    Uswitch “We Put U First” is built on a personification of a brand. Search the library by idea to see every spot that uses it.

    Banco Hipotecario “Quisiera”© Banco HipotecarioCorona “90 años”© CoronaMtv “Foosball”© MtvO2 “Smartphone”© O2
    Banco Hipotecario · Corona · Mtv · O2

More commercials by ManvsMachine

  • Nike "Air Max '17 — Positive Space" (2017) commercial still© NikeNike “Air Max '17 — Positive Space” 2017Dir. ManvsMachineD&AD Graphite Pencil 2017
  • Honda "Keep Up" (2015) commercial still© HondaHonda “Keep Up” 2015Dir. ManvsMachine · Wieden+KennedyD&AD Wood Pencil 2015
  • Squarespace "Meet Blueprint AI" (2025) commercial still© SquarespaceSquarespace “Meet Blueprint AI” 2025Dir. ManvsMachine · Squarespace
  • John Lewis "Mattress" (2024) commercial still© John LewisJohn Lewis “Mattress” 2024Dir. ManvsMachine · Saatchi & Saatchi
  • Betfair "Play Different" (2024) commercial still© BetfairBetfair “Play Different” 2024Dir. ManvsMachine · Pablo
  • Uswitch "Black Friday" (2024) commercial still© UswitchUswitch “Black Friday” 2024Dir. ManvsMachine · Lucky Generals

Award-winning other commercials

Questions

Who directed the Uswitch “We Put U First” commercial?

ManvsMachine directed it, produced by Friend.

What awards did Uswitch “We Put U First” win?

1 awards, including Creative Circle 2025 Silver Animation - Motion Design : CAMPAIGN.

What is the tagline of Uswitch “We Put U First”?

“We put U first.”

Sources for the credits and awards

creativecircle.co.uk