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Honda “Keep Up” 2015

Honda “Keep Up” (2015) is a Honda commercial directed by ManvsMachine for Wieden+Kennedy. It won one award: D&AD 2015 Wood Pencil — Film Advertising / TV Commercials.

This ad showcases Honda's commitment to pushing boundaries and achieving incredible feats in automotive engineering, culminating in the reveal of the new NSX.

Video: Honda Motor Southern Africa on YouTube

Frames

  1. A wide shot of a vast, flat desert landscape under a clear blue sky, with mountains in the distance, as red text appears and disappears on screen.© Honda0:00
  2. A red Honda NSX sports car speeds away from the camera on a vast, flat salt plain under a clear blue sky, kicking up dust.© Honda0:36
  3. Honda “Keep Up”, shot 2© Honda0:39
  4. Honda “Keep Up”, shot 2© Honda0:42
  5. Honda “Keep Up”, shot 2© Honda0:45
  6. Honda “Keep Up”, shot 2© Honda0:48
  7. Honda “Keep Up”, shot 2© Honda0:51
  8. Honda “Keep Up”, shot 2© Honda0:54

Stills © Honda. Made by Wieden+Kennedy and ManvsMachine.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Honda's engineering philosophy: constantly pushing limits to achieve the impossible.

Tagline: “Honda. The Power of Dreams.”

countdowntext on screenrevealspeeddesert landscapeaspirational messaging

The cut

Length
60 s
One take
36 s in a single shot

What creatives use Honda “Keep Up” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Honda “Keep Up”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A red Honda NSX sports car speeds away from the camera on a vast, flat salt plain under a clear blue sky, kicking up dust.© HondaHonda “Keep Up”, 0:39© HondaHonda “Keep Up”, 0:42© HondaHonda “Keep Up”, 0:45© Honda
    Frames from Honda “Keep Up”

  2. 02How a one-take commercial is built

    36 s in a single shot: you need to see how the camera and the action are staged, beat by beat.

    Open the spot and scrub the take moment by moment, with what happens in each beat.

    A red Honda NSX sports car speeds away from the camera on a vast, flat salt plain under a clear blue sky, kicking up dust.© HondaHonda “Keep Up”, 0:39© HondaHonda “Keep Up”, 0:42© HondaHonda “Keep Up”, 0:45© HondaHonda “Keep Up”, 0:48© HondaHonda “Keep Up”, 0:51© Honda
    Length: 60 s · One take: 36 s in a single shot

  3. 03Ad ideas: every spot built on a countdown

    Before you present an idea, you need to know who has done it, and how.

    Honda “Keep Up” is built on a countdown. Search the library by idea to see every spot that uses it.

    Nike “Nike 2019 Beijing 99”© NikeO2 “Decodable Art”© O2FCA “PPI Complaints Deadline - Singing”© FCASanté Publique Française “One Month”© Santé Publique Française
    Nike · O2 · FCA · Santé Publique Française

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  • Nike "Air Max '17 — Positive Space" (2017) commercial still© NikeNike “Air Max '17 — Positive Space” 2017Dir. ManvsMachineD&AD Graphite Pencil 2017
  • Squarespace "Meet Blueprint AI" (2025) commercial still© SquarespaceSquarespace “Meet Blueprint AI” 2025Dir. ManvsMachine · Squarespace
  • John Lewis "Mattress" (2024) commercial still© John LewisJohn Lewis “Mattress” 2024Dir. ManvsMachine · Saatchi & Saatchi
  • Betfair "Play Different" (2024) commercial still© BetfairBetfair “Play Different” 2024Dir. ManvsMachine · Pablo
  • Permanent TSB "PTSB - Altogether More Human" (2023) commercial still© Permanent TSBPermanent TSB “PTSB - Altogether More Human” 2023Dir. ManvsMachine · Publicis

More from Wieden+Kennedy

  • DoorDash "DoorDash All the Ads" (2024) commercial still© DoorDashDoorDash “DoorDash All the Ads” 2024Dir. Mike Diva · Wieden+KennedyCannes Lions Titanium 2024
  • Clash of Clans "Clash from the Past" (2023) commercial still© Clash of ClansClash of Clans “Clash from the Past” 2023Dir. Nalle Sjöblad · Wieden+KennedyClio Awards Grand Prix 2023
  • Brawl Stars (Supercell) "Starr Park" (2021) commercial still© Brawl Stars (Supercell)Brawl Stars (Supercell) “Starr Park” 2021Dir. Steve Rogers · Wieden+KennedyCiclope Grand Prix 2020
  • Nike "You Can't Stop Us" (2020) commercial still© NikeNike “You Can't Stop Us” 2020Dir. Oscar Hudson · Wieden+KennedyCannes Lions Grand Prix 2021
  • Hutchison Three "Three 5G: The Future" (2020) commercial still© Hutchison ThreeHutchison Three “Three 5G: The Future” 2020Dir. Ian Pons Jewell · Wieden+KennedyCiclope Grand Prix 2020
  • Southern Comfort "Whatever's Comfortable: Beach" (2013) commercial still© Southern ComfortSouthern Comfort “Whatever's Comfortable: Beach” 2013Dir. Tim Godsall · Wieden+KennedyLondon International Awards Grand Prix 2013

Award-winning auto commercials

Questions

Who directed the Honda “Keep Up” commercial?

ManvsMachine directed it, for the agency Wieden+Kennedy.

Which agency made Honda “Keep Up”?

Wieden+Kennedy created it for Honda (2015).

What awards did Honda “Keep Up” win?

1 awards, including D&AD 2015 Wood Pencil — Film Advertising / TV Commercials.

What is the tagline of Honda “Keep Up”?

“Honda. The Power of Dreams.”

Sources for the credits and awards

dandad.org