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Argos “Christmas Fool” 2019

Argos “Christmas Fool” (2019) is an Argos commercial directed by Ian Pons Jewell for The & Partnership, produced by Friend. It won 2 awards, including Kinsale Sharks 2019 Bronze Music & Sound Craft (International) - Sound Design and YouTube Ads Leaderboard UK Christmas 2018 #3.

A mischievous animated creature, the "Christmas Fool," wreaks havoc on Christmas preparations, only to be outsmarted by Argos's convenient delivery and in-store collection services.

Video: String and Tins on Vimeo

Shot by shot

  1. A man in a festive sweater emerges from a trapdoor in a dark, dusty attic, smiling as he pulls out a box labeled "Christmas Lights."© Argos0:00
  2. A pink, cartoonish creature with large teeth and a mischievous expression emerges from a gutter, then disappears, with text "THE CHRISTMAS FOOL" appearing on screen.© Argos0:13
  3. A man in a festive sweater watches as a small, alien-like creature removes letters from a "Merry Christmas" light display on a house at night.© Argos0:21
  4. A mischievous pink animated creature with bells on its ears stands surrounded by gift boxes, rubbing its hands together with a wide grin.© Argos0:26
  5. A man in a Christmas sweater sits on the floor, struggling to wrap a gift next to a decorated Christmas tree in a living room.© Argos0:34
  6. A small pink creature with big eyes and a wide smile jumps on a large, striped unicorn toy in a dimly lit room, while two people enter through a doorway.© Argos0:44
  7. A mischievous pink animated creature with a top hat and bells dances on a rug next to a Scrabble board in a dimly lit living room.© Argos0:51
  8. A small, bald, pink creature with red clothing struggles to climb over a dark gutter against a dark blue, cloudy sky at night.© Argos1:03
  9. A young girl in a unicorn costume looks up at the sky in a suburban backyard as the lighting shifts from day to night.© Argos1:05
  10. A small, pink, goblin-like creature with large eyes and a wide, toothy grin, wearing a small bell, is seen in a dark, watery environment, flailing its arms and falling.© Argos1:08
  11. A group of diverse people of various ages are seen through a mail slot, laughing and throwing fake snow at a Christmas party.© Argos1:13
  12. Argos “Christmas Fool”, shot 36© Argos1:20

Stills © Argos. Made by The & Partnership, Friend and Ian Pons Jewell.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A mischievous creature sabotages Christmas, but Argos saves the day.

Tagline: “With Argos, you're good to go.”

mischievous creatureChristmas chaosholiday sabotagelast-minute rescueanimated sidekickproduct as solution

The cut

Length
93 s
Shots
37
Average shot
2.5 s
Format
mixed

What creatives use Argos “Christmas Fool” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Argos “Christmas Fool”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A man in a festive sweater emerges from a trapdoor in a dark, dusty attic, smiling as he pulls out a box labeled "Christmas Lights."© ArgosA pink, cartoonish creature with large teeth and a mischievous expression emerges from a gutter, then disappears, with text "THE CHRISTMAS FOOL" appearing on screen.© ArgosA man in a festive sweater watches as a small, alien-like creature removes letters from a "Merry Christmas" light display on a house at night.© ArgosA mischievous pink animated creature with bells on its ears stands surrounded by gift boxes, rubbing its hands together with a wide grin.© Argos
    Frames from Argos “Christmas Fool”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Argos “Christmas Fool” in order, with its length, framing and what happens in it.

    A man in a festive sweater emerges from a trapdoor in a dark, dusty attic, smiling as he pulls out a box labeled "Christmas Lights."© ArgosA pink, cartoonish creature with large teeth and a mischievous expression emerges from a gutter, then disappears, with text "THE CHRISTMAS FOOL" appearing on screen.© ArgosA man in a festive sweater watches as a small, alien-like creature removes letters from a "Merry Christmas" light display on a house at night.© ArgosA mischievous pink animated creature with bells on its ears stands surrounded by gift boxes, rubbing its hands together with a wide grin.© ArgosA man in a Christmas sweater sits on the floor, struggling to wrap a gift next to a decorated Christmas tree in a living room.© ArgosA small pink creature with big eyes and a wide smile jumps on a large, striped unicorn toy in a dimly lit room, while two people enter through a doorway.© Argos
    Length: 93 s · Shots: 37 · Average shot: 2.5 s · Format: mixed

  3. 03Ad ideas: every spot built on a last-minute rescue

    Before you present an idea, you need to know who has done it, and how.

    Argos “Christmas Fool” is built on a last-minute rescue. Search the library by idea to see every spot that uses it.

    Firestone “Pick Up”© FirestoneInstacart “Laundry Scaries”© InstacartCorporate Traveller “Corporate Traveller - Astronaut”© Corporate TravellerApple “Pooched”© Apple
    Firestone · Instacart · Corporate Traveller · Apple

More commercials by Ian Pons Jewell

More from The & Partnership

Award-winning retail commercials

Questions

Who directed the Argos “Christmas Fool” commercial?

Ian Pons Jewell directed it, produced by Friend, for the agency The & Partnership.

Which agency made Argos “Christmas Fool”?

The & Partnership created it for Argos (2019).

What awards did Argos “Christmas Fool” win?

2 awards, including Kinsale Sharks 2019 Bronze Music & Sound Craft (International) - Sound Design and YouTube Ads Leaderboard UK Christmas 2018 #3.

What is the tagline of Argos “Christmas Fool”?

“With Argos, you're good to go.”