framethrower

Study the greats · Find refs fasterFilmmakers · Animators · Advertisers

GenreDramaThrillerComedyHorrorRomanceActionCrimeSci-fiAdventureAnimation

RNIB “Design for Every Gamer” 2024

RNIB “Design for Every Gamer” (2024) is a RNIB commercial directed by CD: Kevin Young for The & Partnership. It won 2 awards, including British Arrows 2024 Craft Silver — Innovative Use Of Realtime 3D.

This ad introduces "Spectrum Shift," a game development kit by RNIB, designed to make gaming accessible for everyone by allowing developers to create games with visual, audio, and physical adjustments.

Video: RNIB on YouTube

Shot by shot

  1. A wide shot of a destroyed city with crumbling buildings and debris, as text appears on screen describing a dystopian future.© RNIB0:16
  2. A wide shot of a destroyed city with rubble, abandoned cars, and crumbling buildings under a dark sky, with a billboard in the background.© RNIB0:22
  3. A person in a futuristic suit and helmet stands in a dimly lit, industrial-looking room with a drone hovering nearby.© RNIB0:39
  4. A lone figure in a hooded jacket and backpack walks through a dark, futuristic tunnel with debris on the ground, followed by a small drone.© RNIB0:42
  5. A male character in an orange and blue suit jumps and shoots a purple laser at a glowing orb in a ruined city with an overgrown Ferris wheel.© RNIB0:53
  6. A male character in an orange and blue suit climbs a wall in a ruined city, with a glowing sign pointing to "stairs to bridge" and subtitles at the bottom.© RNIB0:58
  7. A stylized video game character in an orange and blue suit runs across a rocky, vine-covered landscape with on-screen text at the bottom.© RNIB1:01
  8. A stylized animated character in orange and blue clothing jumps across platforms in a video game, with on-screen text at the bottom.© RNIB1:05
  9. A video game character in an orange suit runs past a blue dumpster and a black crate in a desolate, purple-hued urban environment.© RNIB1:07
  10. A neon pink arrow points to a ladder in a dark, stylized, post-apocalyptic urban environment with purple smoke and debris.© RNIB1:12
  11. A lone character stands on a platform in a stylized, futuristic city with glowing pink lights and hazy atmosphere, as text appears on screen.© RNIB1:13
  12. A first-person perspective of a character in a post-apocalyptic video game, running forward through a ruined city under a hazy sky.© RNIB1:16

Stills © RNIB. Made by The & Partnership and CD: Kevin Young.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A game development kit that empowers developers to create accessible games for all.

Tagline: “Design for every gamer”

dystopian futurelone inventorhero's journeyproblem-solving gameplaytech revealcall to action

The cut

Length
101 s
Shots
37
Average shot
2.7 s
Format
mixed

What creatives use RNIB “Design for Every Gamer” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of RNIB “Design for Every Gamer”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A wide shot of a destroyed city with rubble, abandoned cars, and crumbling buildings under a dark sky, with a billboard in the background.© RNIBA person in a futuristic suit and helmet stands in a dimly lit, industrial-looking room with a drone hovering nearby.© RNIBA lone figure in a hooded jacket and backpack walks through a dark, futuristic tunnel with debris on the ground, followed by a small drone.© RNIBA male character in an orange and blue suit jumps and shoots a purple laser at a glowing orb in a ruined city with an overgrown Ferris wheel.© RNIB
    Frames from RNIB “Design for Every Gamer”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of RNIB “Design for Every Gamer” in order, with its length, framing and what happens in it.

    A wide shot of a destroyed city with rubble, abandoned cars, and crumbling buildings under a dark sky, with a billboard in the background.© RNIBA person in a futuristic suit and helmet stands in a dimly lit, industrial-looking room with a drone hovering nearby.© RNIBA lone figure in a hooded jacket and backpack walks through a dark, futuristic tunnel with debris on the ground, followed by a small drone.© RNIBA male character in an orange and blue suit jumps and shoots a purple laser at a glowing orb in a ruined city with an overgrown Ferris wheel.© RNIBA male character in an orange and blue suit climbs a wall in a ruined city, with a glowing sign pointing to "stairs to bridge" and subtitles at the bottom.© RNIBA stylized video game character in an orange and blue suit runs across a rocky, vine-covered landscape with on-screen text at the bottom.© RNIB
    Length: 101 s · Shots: 37 · Average shot: 2.7 s · Format: mixed

  3. 03Ad ideas: every spot built on a dystopian future

    Before you present an idea, you need to know who has done it, and how.

    RNIB “Design for Every Gamer” is built on a dystopian future. Search the library by idea to see every spot that uses it.

    Young Capital “Boost Your Boomer”© Young CapitalApple “Privacy on iPhone”© AppleSamsung “Playtime is over”© SamsungInterface “Unlikely Hero”© Interface
    Young Capital · Apple · Samsung · Interface

More from The & Partnership

Award-winning public service & ngo commercials

Questions

Who directed the RNIB “Design for Every Gamer” commercial?

CD: Kevin Young directed it, for the agency The & Partnership.

Which agency made RNIB “Design for Every Gamer”?

The & Partnership created it for RNIB (2024).

What awards did RNIB “Design for Every Gamer” win?

2 awards, including British Arrows 2024 Craft Silver — Innovative Use Of Realtime 3D and British Arrows 2024 Bronze — Social Media.

What is the tagline of RNIB “Design for Every Gamer”?

“Design for every gamer”

Sources for the credits and awards

britisharrows.combritisharrows.com