framethrower

Study the greats · Find refs fasterFilmmakers · Animators · Advertisers

GenreDramaThrillerComedyHorrorRomanceActionCrimeSci-fiAdventureAnimation

Lexus “Feel More in Every Moment” 2022

Lexus “Feel More in Every Moment” (2022) is a Lexus commercial directed by Rob Chiu for The & Partnership, produced by Iconoclast. It won one award: Creative Circle 2022 Silver FILM CRAFT - Best Sound Design (single).

Experience the thrill of driving the Lexus NX Plug-in Hybrid through breathtaking landscapes, embracing every moment of adventure and luxury.

Video: Lexus Europe on YouTube

Shot by shot

  1. An aerial view shows a black Lexus car driving on a long, winding road through a mountainous landscape, partially obscured by clouds.© Lexus0:00
  2. A dark grey Lexus SUV drives away from the camera on a winding mountain road under a cloudy sky.© Lexus0:07
  3. A dark grey Lexus NX drives away on a mountain road above the clouds, with the sun setting in the background.© Lexus0:10
  4. A surfer in a wetsuit rides a wave at sunset, viewed from underwater with water splashing in the foreground.© Lexus0:16
  5. A close-up shot of a silver Lexus car, with its sleek design and reflective surface, against a cloudy sky.© Lexus0:19
  6. A white horse's legs gallop across a dry, grassy field, kicking up dust under a bright sky.© Lexus0:23
  7. A dark Lexus SUV drives away from the camera on a mountain road at sunset, kicking up dust.© Lexus0:29
  8. A close-up shot of the rear of a dark grey Lexus NX SUV, with its red taillights illuminated, parked outdoors at dusk.© Lexus0:32
  9. A person in a wingsuit is seen falling through a cloudy sky, with sunlight breaking through the clouds in the background.© Lexus0:37
  10. A dark Lexus SUV drives away from the camera on a winding mountain road under a bright, sunny sky.© Lexus0:40
  11. A dark green Lexus SUV drives on a winding road with a long shadow, captured from an overhead perspective.© Lexus0:44
  12. A dark grey Lexus NX SUV drives quickly on a paved road under a cloudy sky, with blurred background elements suggesting speed.© Lexus0:48

Stills © Lexus. Made by The & Partnership, Iconoclast and Rob Chiu.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Showcase the Lexus NX as a vehicle for adventurous, luxurious living.

Tagline: “EXPERIENCE AMAZING”

luxury car in naturefast cutsaspirational lifestyleextreme sports montagedriving on winding roadsgolden hour aesthetic

The cut

Length
60 s
Shots
42
Average shot
1.4 s

What creatives use Lexus “Feel More in Every Moment” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Lexus “Feel More in Every Moment”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    An aerial view shows a black Lexus car driving on a long, winding road through a mountainous landscape, partially obscured by clouds.© LexusA dark grey Lexus SUV drives away from the camera on a winding mountain road under a cloudy sky.© LexusA dark grey Lexus NX drives away on a mountain road above the clouds, with the sun setting in the background.© LexusA surfer in a wetsuit rides a wave at sunset, viewed from underwater with water splashing in the foreground.© Lexus
    Frames from Lexus “Feel More in Every Moment”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Lexus “Feel More in Every Moment” in order, with its length, framing and what happens in it.

    An aerial view shows a black Lexus car driving on a long, winding road through a mountainous landscape, partially obscured by clouds.© LexusA dark grey Lexus SUV drives away from the camera on a winding mountain road under a cloudy sky.© LexusA dark grey Lexus NX drives away on a mountain road above the clouds, with the sun setting in the background.© LexusA surfer in a wetsuit rides a wave at sunset, viewed from underwater with water splashing in the foreground.© LexusA close-up shot of a silver Lexus car, with its sleek design and reflective surface, against a cloudy sky.© LexusA white horse's legs gallop across a dry, grassy field, kicking up dust under a bright sky.© Lexus
    Length: 60 s · Shots: 42 · Average shot: 1.4 s

  3. 03Ad ideas: every spot built on a fast cuts

    Before you present an idea, you need to know who has done it, and how.

    Lexus “Feel More in Every Moment” is built on a fast cuts. Search the library by idea to see every spot that uses it.

    Bbc “BBC Christmas 2021”© BbcArgent “Coal Drops Yard”© ArgentJaguar “History Repeating”© JaguarKiss FM “Music is Life”© Kiss FM
    Bbc · Argent · Jaguar · Kiss FM

More commercials by Rob Chiu

  • DS Automobiles "Soulmates" (2015) commercial still© DS AutomobilesDS Automobiles “Soulmates” 2015Dir. Rob Chiu · Publicis La Maison (Paris)Epica Silver 2015
  • Toyota "Happiness Lies Beyond" (2022) commercial still© ToyotaToyota “Happiness Lies Beyond” 2022Dir. Rob Chiu · T&P
  • BMW UK "Sometimes electric. Always BMW" (2020) commercial still© BMW UKBMW UK “Sometimes electric. Always BMW” 2020Dir. Rob Chiu · FCB
  • Lincoln "Life. Mastered" (2018) commercial still© LincolnLincoln “Life. Mastered” 2018Dir. Rob Chiu · GTB
  • Life "Paper" (2014) commercial still© LifeLife “Paper” 2014Dir. Rob Chiu · SLAVA

More from The & Partnership

Award-winning auto commercials

Questions

Who directed the Lexus “Feel More in Every Moment” commercial?

Rob Chiu directed it, produced by Iconoclast, for the agency The & Partnership.

Which agency made Lexus “Feel More in Every Moment”?

The & Partnership created it for Lexus (2022).

What awards did Lexus “Feel More in Every Moment” win?

1 awards, including Creative Circle 2022 Silver FILM CRAFT - Best Sound Design (single).

What is the tagline of Lexus “Feel More in Every Moment”?

“EXPERIENCE AMAZING”

Sources for the credits and awards

web.archive.org